Quickest Tools to Build an E-commerce Website

Posted by | Posted in Design, E-commerce, e-commerce website design, web design, web design company, website design, Website Development | Posted on 04-08-2016

With the far and wide reach of the online medium, businesses are taking to ecommerce seriously. Small and medium scale enterprises are seeking to exploit the potential of this medium. They are looking to tools that will help them build an e-commerce website, real quick and connect with their customers, in a faster, efficient, and smoother manner.


Here are Some of the Best, Quick and Simple Tools to Build an E-commerce Website:


With over 100 professional templates, custom and professional, shopify’s platform offers a wide range of choices for you to pick from. There is the App store in Shopify, which sports numerous apps such as inventory management, book keeping, social media etc. It supports over 70 payment gateways. With a team of professional designers on board to help you with the design, it also offers 24*7 support


Close on the heels of Shopify is BigCommerce, which offers a comprehensive set of tools to build your ecommerce website. BigCommerce designs are also scalable, meaning that you can add more to your site, in case it is needed in the future. It supports over 60 payment gateways and comes with an app store and a team of qualified experts to help you design.

Wix eCommerce

If you are looking at simple drag and drop website builder, then Wix offers a platform to insert text, images, videos etc, wherever you want. Wix cannot help you with advanced tools for ecommerce website building.


For a basic, functional, online store with not much of hi-end functionality, SquareSpace would be the apt choice to build your ecom website. They have a host of professional templates along with experts for hire, for coding, or customizing your designs. It offers some of the basic tools to integrate into your site and gives user discretion to configure the available functionality


As one of the easiest to use ecommerce building tools, Weebly is helpful for basic ecommerce sites. They may not have hi-end tools for advanced functionalities of a site, but what they offer suffices when you are looking to build a simple online store.

The tools for building your own e-commerce website are comprehensive and with some bit of expert guidance from legacy players like Rarefly technologies, these tools can be explored in length and breadth to bring out the basic to advanced level of functionality in your e-commerce website.

Attracting Clients Through Case Studies and Portfolios

Posted by | Posted in Branding and Stationery, digital marketing, Digital marketing Services, E-commerce, responsive web design, Social Media Marketing, UI Design, Web Applications, web design, web design company, website design, Website Development | Posted on 16-06-2016

There may be several marketing strategies that can be adopted to attract clients which may be part of the essential marketing and digital marketing plan. When businesses try to choose the best web design company for themselves they first look at the portfolio of a company and their case studies to understand how the web design and development enterprise can actually help them. Designing a portfolio and presenting case studies of work done and process implementation in the past can be compelling. Portfolios are critical for web design companies that are looking for potent exposure of their work especially when they wish to expand and expound their brand value. Portfolios are one of the most powerful tools that can guide potential customers with regard to the benefits of choosing a particular web design company. In fact a portfolio display is often regarded as part of the sales process and if designed well can actually force the customer to look through it fully. Case studies for designs can serve as a presentation of the project thereby leading the potential customer to a call to action. Some key elements that can be included in the case studies are:

Screen shots

Images of the work done along with detailed information on project objectives and execution should be included. There could be multiple screen shots instead of just one.

Project overview

A description of the project, its scope and objectives can lead visitors to the company’s portfolio. Customers with similar project requirements can get additional information about the company and its ability to implement the project. The project goals and objectives along with the creative strategy and success metrics can also be detailed.


Listing the details of the services provided by the web design company especially when multiple other teams were involved and the role of the web developing team as part of the project can be helpful. The importance and success of the end result is also to be highlighted.


As ignorant as it may seem, testimonials carry a lot of weight. Potential customers wanting of web design and development services will always review the web design company’s client testimonials, their number and quality of service provided.

Having a meaningful overview for non-readers which is short and precise so that customers can take a quick look and scan through them is always recommended. Describing the reason behind the process and the decision to choose a design, code or content can go a long way by helping the customer understand the company’s services and balance it with their own requirements.

In conclusion, consistent work generation can be achieved by a web design company by documenting their processes and case studies that speak for themselves.

Best Free Bootstrap Templates for 2016

Posted by | Posted in Design, E-commerce, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 03-06-2016

Savvy money-wrenching choices are not always the best and immediate choice. There are a bunch of alternatives that offer tools, features, plugins and other items that are limitless which can cater to all business specialties. There are several HTML5 and CSS3 templates available with outstanding features which offer user-friendly formats, jQuery sliders and more. A large number of such free HTML5 bootstrap templates even seem like advanced themes. Some of them are:

CARDIO from tympanus.net

The main features of the template is that it is lightweight and supported by multiple browsers such as chrome, firefox, explorer 10+, and Opera. It is modern looking, with a smooth navigation, good typography and color themes. It has some subtle transition effects with a clean and spacious design.



For a flat design, that uses CSS3 animations, it is clean and simple.



A theme from blacktie.co Solid is a multipurpose theme that utilizes hover effects, unique fonts and works well with retina display devices. It was developed with a bootstrap 3.1.1 and is now available in a WordPress version. 



Also belonging to blacktie.co it is a one page advertising template which is bold with eye-catching headers. It is sleek, with minimal design and depicts a new style to display a new product. 



Baker is a creative and clean multipurpose design template meant for agencies and professionals. Powered by the bootstrap framework it also contains unlimited color combinations, web fonts and image sliders. It is extremely easy to customize with well-documented files available. 



Maundy getting launched in 2016 is a template built in bootstrap framework. It is simple, elegant, and most of all mobile-friendly. With a multi-purpose usage it has CSS3 animations, a working contact form, multi-browser support and is easy to use.



A fully responsive, free bootstrap HTML5 template, tempo is modern, with image sliders, consists of cross-browser compatibility and limitless color combinations. Created with the latest bootstrap framework it has some amazing features that suit most businesses.



The template is an easy website builder within a few minutes. It is retina-ready, fully responsive, and contains umpteen image sliders, mobile menu, price table, video background and many such features. Bootstrap 4 is hosted by mobirise.com 



Nitro uses bootstrap 3 it has a free collection of templates for a portfolio or a web agency or a corporate. It allows strategy, direction and exploration as customizable options. 


There are several more templates in bootstrap which are amazingly customized and can be tweaked for personal use too.

The Importance of Responsive Web Designs

Posted by | Posted in digital marketing, Digital marketing Services, E-commerce, Online Marketing, SEO, Social Media Marketing | Posted on 21-05-2016

Design and user experience have greatly changed with the emergence of smart phones and tablets that have proliferated with advanced technologies enabling users to browse the web on the go. Web designers and web development companies faced a looming challenge in the form of improvised capabilities of web browsing and still retaining the look and feel of the website akin to desktop browsers. Screen resolutions and interactions are dissimilar with tablets and mobiles. Screen-size, pixel resolutions, flash technology, and optimized markup are essential factors of creating responsive web designs.

RWD intends a typical layout approach and coding to provide optimal viewing experiences, easy navigation, resizing, panning and scrolling. The navigational elements, text and images and other UI elements are created to adjust to mobile sites. With the number of platforms and devices multiplying day by day the growing need for developing a responsive web design has become a fundamental necessity.

Responsive web designs cut ownership costs and eliminate the efforts of maintaining different versions of the same website. Mobile internet traffic is exponentially increasing and people are more comfortable accessing a business on their mobile phone quickly rather than looking for a desktop to arrange accessibility. Content discoverability is one of the foremost features of the success of a business. RWD will enable users to assimilate content through their device at any point in time. Responsive web designs play a great role in creating consistency in user experience in whatever the preferential device is the Android, iPhone, iPad etc. This way a business can create device-specific experiences instead of creating different genres of a website. Google is now recommending search engine rankings for responsive web designs making it an exigent option to strategize the website to feature in searches. If SEO is a core component of a business then mobile-friendly responsive websites cannot be disregarded. Mobile sales have already overshot desktop sales and mobile internet usage is also expected to overshoot desktop internet usage. Google staking almost 70% of the market share of searchers and listeners it is only industry best practice for corporate to embark on developing responsive websites.

In conclusion responsive web designs can provide a wonderful user experience across several devices and resolutions making SEO strategization easier. Mobile SEO till date is the best incorporated strategy in a marketing plan for responsive web designs. RWDs are all set to create positive user experiences with all the appeal packed into it.

E-Commerce, Facilitating User-Friendly Trade

Posted by | Posted in E-commerce, Website Development | Posted on 11-11-2015


E-commerce websites can be boring. At least that’s the impression. What could you possibly do with a site that trades goods? The moment we talk about e-commerce, we envision abundant information, pricing, and display. What we cannot envision is user-friendliness. There is so much information that is laid out on the site that searchers will have to navigate the page mentally before arriving at the product that they desire.

E-commerce websites are a visiting card to the buyer; the first interaction between the buyer and the seller takes place right here. They are the first impressions of your business. Knowing the importance of your interface, it is essential that such a website offering a myriad of products and services is cordial and communicative to the user who is also the potential buyer of your service.

Some of the things that have to be considered before an e-commerce website development revolve around appearance, functionality, navigability and engagement. Visual appearance influences the consumer’s behavior making it essential to have a pleasing layout, accessible action buttons with the right colors and images targeting the psycho-graphic element of the potential customer. Functionality, navigability, and engagement affect the buying sense of the customer.

An e-commerce website development company should consider some specific and crucial information that has to be included in the e-commerce website to create user-friendliness:

1. Corporate branding: Branding your e-business to reflect the logo and brand colors triggers product recognition. This way your site is always differentiated from other websites that pay more attention to the products rather than the brand.

2. Featured products: The top selling products featured on your homepage will inform the customers about the current trends and what’s selling the most. That way the customer don’t have to keep searching for the products that they need. It also creates brand stability because it gives the customer an impression that you know that they want.

3. Related products: One of the best features of an e-commerce website, this will tell the customer what they can purchase along with what they are primarily looking for, urging customers to decide on making multiple purchases.

4. Latest news and offers: To reinforce customer confidence, a newsletter subscription that will talk about your brand presence and also any offers and promotions may be added. Your mailing list is populated when you ask for the customer’s email address, which is very helpful in future marketing campaigns.

5. Product display: Displaying the actual product on the site will certainly create an impact of the kind of commodity the customer is buying.

– ‘Zoom In’ feature: Along with the product a ‘zoom in’ feature will also help the visitor observe minute details of the material that influence valuable customer decision-making.

– Categorization: It is imperative that the product is categorized appropriately for easy accessibility and influencing faster buying sense into the customer.

6. Search and navigation: A well-positioned search box will help the customers to look for the product they wish to buy. A good navigation ensures that the consumer can see all the sections of the site clearly with a link to the shopping cart.

7. Payment and gateway options: Customers should be comfortable with the merchants. It also gives assurance about authenticity, to the customer. It is notable to avoid unpleasant surprises to the customer at the end of a purchase. It is rather that the customer is warned and notified appropriately about credit / debit card acceptance details.

8. Customer registration: Forms for sign-up should be thoroughly tested before putting them on the site. This is very crucial because a complicated form or registration process will lead to the customer abandoning the purchase.

9. Shipping and delivery: A product has to reflect the shipping details, especially when it is free shipping. Free shipping statements tend to improve your business stakes in the retail market. Along with it, customers would also like to know when their goods will be delivered. Mention clear delivery timescales so that they expect it within a frame.

10. Social media: E-business presence on social media allows the customer to interact with your events regularly. Besides, consumers like to share their purchases on the social platform. Display links to all social media pages so that it motivates the customer to either visit your page or even share their experiences concerning your product.

All of the above reflect the presence of a good electronic commerce platform ready for the customer interaction. It is essential that the layout of an e-trade web page is pleasing, and action buttons are strategically placed to ease customer accessibility. Fast loading websites are an added advantage knowing the number of displays an e-business interface is bound to carry. Navigability is again a key factor, making it important that the menus, drop-downs, and other such options are well-presented instead of being hidden somewhere on the page. Overall, the visual elements should be pleasing thereby automatically guiding the customer to buy that product.

Rarefly is an e-commerce web development company in Chennai, India providing quality, premium e-trade website services in the country.

Why E-Commerce Websites Should Have Their Own Blog?

Posted by | Posted in E-commerce | Posted on 18-06-2015

All the E-commerce websites aren’t successful, but all the successful E-commerce websites have their own blog. For instance, you consider multi-national Amazon to our Flipkart, every one among the few successful have their own blog. This is what amazes me, that while it’s a proven fact that all the successful E-commerce businesses have their own blog, still many other E-commerce websites still don’t have and hesitate to have their own blog! So, here am listing down some pointers on why an E-commerce website should have it’s own blog, and how not having own blog will affect the E-commerce website.

You Just Cant Ignore Google

Having own blog for a E-commerce website will increase the website traffic in a manner no other activity could increase. So, the first major advantage of a separate blog for E-commerce website is with search engine optimization. Adding a blog to the E-commerce site will drastically increase the amount of content website contains. The more content a website have, the more it will index—and the more prospective clients will organically find their way to the website.

Engage A Visitor; Make Her A Customer

When a buyer visits a website, he would prefer reading a story about the product or customer experience rather a lengthy description and specifications. But these stories couldn’t find a place in website, and could only be found in the blog posts. Such stories are completely effective, but the problem is with their position. Instead of a website where customers only visit for shopping, the blog can be utilized as a method of engaging customers on an ongoing basis.

An Excellent Platform To Resolve Problems

Many customers are often lamenting about products and some issues about the carelessness. Product pages are oftentimes to the point because they have to be, so that is why blogs are your space to really address different problems and questions. When the E-commerce website answers customer queries and complaints in the digital forum at the earliest, it becomes an excellent experience for the customers.

We hope that the suggestions above will help make your online website the perfect go-to page for potential buyers. With all the time, effort and finances put in to generate your online presence, these minor suggestions may actually help make or break your business. It takes little effort, but goes a long way with its benefits.

The Next Dimension of E-commerce is here – Social Media Shopping!

Posted by | Posted in E-commerce | Posted on 07-04-2015

Making an online surfer, one who browses online for passing time to a potential customer, and after some to a customer is no mean task in this information era. The growth of E-Commerce has been gradual for a while now. The E-Commerce websites have been cropping every now and then. Apart from the global E-Commerce giants, there are many regional and national level startups and companies.

Connect with the seller; not the middlemen

The traditional buying and selling of products is mostly done through the stores, which are actually the middlemen between the manufacturer and buyer. But in the digital landscape, there are some sites where the sellers are actual manufacturer or producer. There is also the facility to contact with the seller directly. So, the main problem of lesser contact between buyer and seller in E-Commerce is becoming baseless. The interaction will only increase from now on, as the social media is also getting integrated.

How peer review influences buyers

In the social media, the buyers are not only buying. They are suggesting, reviewing and influence their friends and other buyers. An info graph says that more than seventy five percent of people in online are influenced to either buy or not buy an item. The Amazon review is valued much online. So, the social media shopping need not be always associated with a social networking site, and it can be even an E-Commerce website.

Brands encourage users to post online

The companies and sellers are increasingly encouraging the users to post online about their experiences on buying and using a product, albeit with the belief that they will post positively about the product. The celebrity influence on the other hand is diminishing. Both in terms of endorsement and personal reference, the celebrity influence is diminished. The brands have also changed their action plan, where they encourage users to post online.

Highly personalized social shopping

The online and social shopping experience is getting highly intimate. The user choices and history is maintained, which is used as the base material for the suggesting a new product for a particular user. At times, the users buy the items which they had no idea or had never thought of buying before being suggested by the seller.

The actual shopping in the real world itself is getting highly influenced by mobile and digital. The users review contemporary brands before buying and share the pictures after taking photos while shopping. So, the digitization and the venture of social shopping is becoming inevitable.

How To Make An Effective E-commerce Website

Posted by | Posted in E-commerce | Posted on 26-03-2014

Effective E-commerce website

Effective E-commerce Website

Creating an effective e-commerce website is not an easy task. To be effective, the website must be able to meet all business goals and more. The making of a website is a multi-discipline endeavor and requires inputs from graphic designers and professionals conversant with the latest in internet/web technologies.

Design with Users in Mind

When you begin with the making of an e-commerce website, look at the whole process from a user’s perspective. Navigation must be intuitive, descriptions must be wholesome and readable, color combinations must match with products & services, and overall the website must give the users a rich experience in shopping.

Your website should be assuring that you value customers’ concern for safety and privacy. A safe gateway for receiving payment is yet another issue you need to address very early in the designing process. In short you cannot leave anything to chance and falsely feel secure that your customers will not notice any shortcomings.

Plan Content & Content Management System

Building an e-commerce website from scratch is a complex process and every page in your website needs regular updating. There will inevitably be hundreds of categories and sub-categories to take care of, so you will need to take care of this process even before the designing of the website has commenced. That means you must have a custom content management system in place with multiple control levels.

Plan a SEO Strategy

A well-thought out SEO strategy is as important as your website design itself, so plan ahead. Your website to be effective must be designed in such a way as to make it easy for search engine robots to index them effortlessly. Packing too many links in a single page can leave the crawlers confused, and that is not good for your website.

Here are some important things you will need to do before you start to designing the pages. Clearly the objective is to make them SEO friendly. The more information you give your website designer, the better will your e-commerce website work for your business.

  • Research what words or phrases internet users use to find your products and services, and don’t forget that not all users will use the same set of keywords to find what they are looking for. The more keywords and phrases you are able to find, the better for your website. Never pack too many keywords or phrases; they can work against your website.
  • Give each page in your website a unique title when coding your pages. This is because; the title is the first few words that search engines display in their result pages. The title must therefore be captivating and capture the imagination of the reader.
  • Meta tags, headlines and meta-information are other important additions to your web pages and they need to be included during the coding process. These innocuous little words can make or break your website. You will need to do a lot of research before you decide what words to use in which page.
  • Make your design responsive. Little we need to elaborate on how important it is to make your web pages easily navigable on mobile phones and devices, and how shoppers are using them all over the world. We recommend that you include apps to make your website easily accessible to this segment.

As said earlier, the process of designing an e-commerce website is a complex endeavor and very few designers like Rarefly Technologies are able to do a neat job. What makes them unique is their track record in creating highly effective e-commerce websites using the latest technologies and their highly skilled pool of coders.