Quickest Tools to Build an E-commerce Website

Posted by | Posted in Design, E-commerce, e-commerce website design, web design, web design company, website design, Website Development | Posted on 04-08-2016

With the far and wide reach of the online medium, businesses are taking to ecommerce seriously. Small and medium scale enterprises are seeking to exploit the potential of this medium. They are looking to tools that will help them build an e-commerce website, real quick and connect with their customers, in a faster, efficient, and smoother manner.


Here are Some of the Best, Quick and Simple Tools to Build an E-commerce Website:


With over 100 professional templates, custom and professional, shopify’s platform offers a wide range of choices for you to pick from. There is the App store in Shopify, which sports numerous apps such as inventory management, book keeping, social media etc. It supports over 70 payment gateways. With a team of professional designers on board to help you with the design, it also offers 24*7 support


Close on the heels of Shopify is BigCommerce, which offers a comprehensive set of tools to build your ecommerce website. BigCommerce designs are also scalable, meaning that you can add more to your site, in case it is needed in the future. It supports over 60 payment gateways and comes with an app store and a team of qualified experts to help you design.

Wix eCommerce

If you are looking at simple drag and drop website builder, then Wix offers a platform to insert text, images, videos etc, wherever you want. Wix cannot help you with advanced tools for ecommerce website building.


For a basic, functional, online store with not much of hi-end functionality, SquareSpace would be the apt choice to build your ecom website. They have a host of professional templates along with experts for hire, for coding, or customizing your designs. It offers some of the basic tools to integrate into your site and gives user discretion to configure the available functionality


As one of the easiest to use ecommerce building tools, Weebly is helpful for basic ecommerce sites. They may not have hi-end tools for advanced functionalities of a site, but what they offer suffices when you are looking to build a simple online store.

The tools for building your own e-commerce website are comprehensive and with some bit of expert guidance from legacy players like Rarefly technologies, these tools can be explored in length and breadth to bring out the basic to advanced level of functionality in your e-commerce website.

Latest Web Design Tips For Beginners – 2016

Posted by | Posted in Design, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 26-07-2016

Web Designs are about creating the right interface between your business and a prospective customer. Good website designs optimize on the latest technologies to create the right blend of creativity and usability. Much as a website is representative of your brand it is also the lead to convert a user into your customer.

A few valuable tips on the latest in web design will give beginners more insights on how and they should begin:


Keep it Simple

Complex web designs may discourage users to proceed further in your site, as they will not have the patience to “experiment” or “try out” new things or new modes of approach on your site. Online users come with a singular objective of either seeking information or buying the product/service in the easiest manner possible.

Keep it Clutter Free

Overcrowding with too many components and styles in your design pages may blur the focus of your page. You may want to advertise a freebie on a particular page and at the same time create placeholders for a new product. While fitting in both aspects in your web design, you need to ensure that there is no overlap or overcrowding that will defeat the purpose of both.

Create Empty Space

It is not necessary that your web page should be chock-a-bloc with images and text. Empty space is a must as it acts as the “connecting” point from one visual to the other.

Follow Hierarchy

In terms of presentation of products/services in your web design, prioritize the components that need primary focus. Accordingly, use styles/visual for the components you need to showcase first and let the attention cascade down the hierarchy.

Smooth Navigation

One important aspect of web design is that navigation from one page to the other should be kept smooth and simple. There should be provision to go to the home page from any of the sub-pages. In addition, the “back” button should always be enabled to help users reverse/ go back to the previous page.

Use Uniform Style

Be it CSS or other style sheets you use in your web design, ensure that you keep a standard format to be followed across all your web pages. Users like uniformity or “likeness” when they are using a particular function/utility in your site.

Responsive Website Design

Website designs should be in the framework of RWD(responsive web designs), which means that they should be compatible across all devices- mobiles, iPADs, tablets etc, in view of the mobility of users and the ready accessibility these platforms provide.

With the above tips for the latest in web design, beginners will learn about the different parameters that provide the framework for a robust, user-friendly, aesthetic web design

Attracting Clients Through Case Studies and Portfolios

Posted by | Posted in Branding and Stationery, digital marketing, Digital marketing Services, E-commerce, responsive web design, Social Media Marketing, UI Design, Web Applications, web design, web design company, website design, Website Development | Posted on 16-06-2016

There may be several marketing strategies that can be adopted to attract clients which may be part of the essential marketing and digital marketing plan. When businesses try to choose the best web design company for themselves they first look at the portfolio of a company and their case studies to understand how the web design and development enterprise can actually help them. Designing a portfolio and presenting case studies of work done and process implementation in the past can be compelling. Portfolios are critical for web design companies that are looking for potent exposure of their work especially when they wish to expand and expound their brand value. Portfolios are one of the most powerful tools that can guide potential customers with regard to the benefits of choosing a particular web design company. In fact a portfolio display is often regarded as part of the sales process and if designed well can actually force the customer to look through it fully. Case studies for designs can serve as a presentation of the project thereby leading the potential customer to a call to action. Some key elements that can be included in the case studies are:

Screen shots

Images of the work done along with detailed information on project objectives and execution should be included. There could be multiple screen shots instead of just one.

Project overview

A description of the project, its scope and objectives can lead visitors to the company’s portfolio. Customers with similar project requirements can get additional information about the company and its ability to implement the project. The project goals and objectives along with the creative strategy and success metrics can also be detailed.


Listing the details of the services provided by the web design company especially when multiple other teams were involved and the role of the web developing team as part of the project can be helpful. The importance and success of the end result is also to be highlighted.


As ignorant as it may seem, testimonials carry a lot of weight. Potential customers wanting of web design and development services will always review the web design company’s client testimonials, their number and quality of service provided.

Having a meaningful overview for non-readers which is short and precise so that customers can take a quick look and scan through them is always recommended. Describing the reason behind the process and the decision to choose a design, code or content can go a long way by helping the customer understand the company’s services and balance it with their own requirements.

In conclusion, consistent work generation can be achieved by a web design company by documenting their processes and case studies that speak for themselves.

Best Free Bootstrap Templates for 2016

Posted by | Posted in Design, E-commerce, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 03-06-2016

Savvy money-wrenching choices are not always the best and immediate choice. There are a bunch of alternatives that offer tools, features, plugins and other items that are limitless which can cater to all business specialties. There are several HTML5 and CSS3 templates available with outstanding features which offer user-friendly formats, jQuery sliders and more. A large number of such free HTML5 bootstrap templates even seem like advanced themes. Some of them are:

CARDIO from tympanus.net

The main features of the template is that it is lightweight and supported by multiple browsers such as chrome, firefox, explorer 10+, and Opera. It is modern looking, with a smooth navigation, good typography and color themes. It has some subtle transition effects with a clean and spacious design.



For a flat design, that uses CSS3 animations, it is clean and simple.



A theme from blacktie.co Solid is a multipurpose theme that utilizes hover effects, unique fonts and works well with retina display devices. It was developed with a bootstrap 3.1.1 and is now available in a WordPress version. 



Also belonging to blacktie.co it is a one page advertising template which is bold with eye-catching headers. It is sleek, with minimal design and depicts a new style to display a new product. 



Baker is a creative and clean multipurpose design template meant for agencies and professionals. Powered by the bootstrap framework it also contains unlimited color combinations, web fonts and image sliders. It is extremely easy to customize with well-documented files available. 



Maundy getting launched in 2016 is a template built in bootstrap framework. It is simple, elegant, and most of all mobile-friendly. With a multi-purpose usage it has CSS3 animations, a working contact form, multi-browser support and is easy to use.



A fully responsive, free bootstrap HTML5 template, tempo is modern, with image sliders, consists of cross-browser compatibility and limitless color combinations. Created with the latest bootstrap framework it has some amazing features that suit most businesses.



The template is an easy website builder within a few minutes. It is retina-ready, fully responsive, and contains umpteen image sliders, mobile menu, price table, video background and many such features. Bootstrap 4 is hosted by mobirise.com 



Nitro uses bootstrap 3 it has a free collection of templates for a portfolio or a web agency or a corporate. It allows strategy, direction and exploration as customizable options. 


There are several more templates in bootstrap which are amazingly customized and can be tweaked for personal use too.


Posted by | Posted in digital marketing, Digital marketing Services, Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 30-05-2016

Human beings are used to evolution and so are they used to the evolving trends of digital marketing. As the network grows and reaches out to a global audience, so do businesses find different ways of marketing their products. New user preferences would mean to develop a successful online marketing strategy that will help businesses establish their optimal digital and physical presence.

Some of the trends that can be seen in 2016 are:

Social media impact: Email marketing and social media interactions take the cake when reaching out to audiences. The platforms are compelling and persuasive content draws the customer towards the product to know more. Requesting customers to sign up to the business’ social media channels will build a strong relationship between the enterprise and the customer.

Conceptual and contextual content: Contextual content goes beyond personalization and responds to customer behavior rather than just a need query. Conceptual content is topic-focused and mobile-compatible. Online habits and social preferences of the prospects are tracked thus enabling real-time and engaging marketing activity.

Podcasts: Digital audio podcasts that are made available for download on portable media and adding customer subscription to it can leverage advertising. It is one of the most powerful ways of building customer loyalty.

PPC: Pay-per-click internet advertising is extremely helpful in redirecting traffic from the publisher to the advertiser. One of the most popular forms is the search engine advertising that can generate enough clicks into the business’ website.

Automation: Automating marketing saves time and improves productivity. By analyzing and identifying loop holes the business can schedule emails, segment contacts, manage content and automate social media. The technique reaches out to a wider audience and in no time.

Video advertising: Though video advertising is not new, it is all set to capture attention in 2016. With increase in customer awareness and perception, video ads will now be looked up to for more audio visual information especially for products that are better expressed through the media.

Mobile apps: Mobile application is bound to make the rounds and more so now, with Google changing their algorithm to reward mobile friendly websites. Mobile apps are responsive and can be customized to real-time convenience for individual users. 2016 will prove as a turning point for businesses as they personalize their apps.

Virtual reality: Still catching on businesses have now started paying attention to this new strategy where specific applications (more like video games) will be built for head-mounted display. VR is a new form of online advertising which is bound to gain popularity through video, social media platforms and messaging.

Along with the new trends, 2016 sees more investment in advertising and competitive marketing. Digital marketing investments will grow and will be poised for greater impact. With emerging technology comes emerging ideas and these trends will be integrated in no time. It will be a new challenge for web design companies across the globe.

The Quickest Tools to Build Mobile Apps

Posted by | Posted in Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 25-05-2016

Responsive web designs and mobile apps are simultaneously growing in popularity and usage. Where responsive web designs are soon to become a necessity, mobile apps are still catching up and soon to be the one prerequisite for shopping. It is now becoming imperative for companies to maintain responsive designs along with mobile app launches that will retain their visibility and customer drive. Mobile app development can usurp a lot of company budget and time. Where web design companies are willing to develop compatible applications best-suited to user and company needs, it is also important to take into account the time consumed for such an activity.

Alpha Anywhere: One of the most rapid app development tools that can create hybrid mobile as well as web apps to work offline. It gives a native look and feel and has a strong SQL database support. It resolves data development conflicts in just a few clicks. Mobile file system access is available with compression for large amounts of data for hybrid mobile apps.

App Press: App Press is a web-based and cloud-based platform that does not require any codes and targets iPhone, iPad and android apps. It claims to produce apps in just a day and new designers can easily train on the platform.

EachScape: EachScape is also a cloud-based and unified platform using the drag-and-drop editor suitable for native iOS HTML5 and android apps. The architecture depends on blocks and modules and can extend capabilities using SDKs.

iBuildApp: The iBuildApp consists of ready-to-use customizable templates suitable for iPhone, iPad and Android apps. It promises to create apps in just FIVE minutes.

Appcelerator: Appcelerator combines multiple frameworks, SDK and back-end cloud for mobile systems development. Titanium SDK is compatible with both native and hybrid mobile apps with one single code base. The framework is designed to develop high-quality applications with great speed.

Appery.io: Formerly known as Tiggizi it is a native and hybrid mobile app builder using cloud HTML5, and JQuery Mobile. Installation and download are eliminated because it runs on cloud. It connects to the REST API for data that can be easily used on the mobile which can also be tested for service response structures.

Conduit: Conduit is the simplest application builder that can create stunning apps very quickly. It involves just one click and no coding. Apps for iOS and Android can be developed within minutes with a variety of components RSS, events, e-commerce, social feed etc.

Other platforms that can create store-ready apps are Kinvey, Keen.io, Urban Airship, PhoneGap, Apache Cordova, Canvas, weejot and Apigee.

The Importance of Responsive Web Designs

Posted by | Posted in digital marketing, Digital marketing Services, E-commerce, Online Marketing, SEO, Social Media Marketing | Posted on 21-05-2016

Design and user experience have greatly changed with the emergence of smart phones and tablets that have proliferated with advanced technologies enabling users to browse the web on the go. Web designers and web development companies faced a looming challenge in the form of improvised capabilities of web browsing and still retaining the look and feel of the website akin to desktop browsers. Screen resolutions and interactions are dissimilar with tablets and mobiles. Screen-size, pixel resolutions, flash technology, and optimized markup are essential factors of creating responsive web designs.

RWD intends a typical layout approach and coding to provide optimal viewing experiences, easy navigation, resizing, panning and scrolling. The navigational elements, text and images and other UI elements are created to adjust to mobile sites. With the number of platforms and devices multiplying day by day the growing need for developing a responsive web design has become a fundamental necessity.

Responsive web designs cut ownership costs and eliminate the efforts of maintaining different versions of the same website. Mobile internet traffic is exponentially increasing and people are more comfortable accessing a business on their mobile phone quickly rather than looking for a desktop to arrange accessibility. Content discoverability is one of the foremost features of the success of a business. RWD will enable users to assimilate content through their device at any point in time. Responsive web designs play a great role in creating consistency in user experience in whatever the preferential device is the Android, iPhone, iPad etc. This way a business can create device-specific experiences instead of creating different genres of a website. Google is now recommending search engine rankings for responsive web designs making it an exigent option to strategize the website to feature in searches. If SEO is a core component of a business then mobile-friendly responsive websites cannot be disregarded. Mobile sales have already overshot desktop sales and mobile internet usage is also expected to overshoot desktop internet usage. Google staking almost 70% of the market share of searchers and listeners it is only industry best practice for corporate to embark on developing responsive websites.

In conclusion responsive web designs can provide a wonderful user experience across several devices and resolutions making SEO strategization easier. Mobile SEO till date is the best incorporated strategy in a marketing plan for responsive web designs. RWDs are all set to create positive user experiences with all the appeal packed into it.

Popular Colours For A Corporate Website

Posted by | Posted in Website Development | Posted on 11-05-2016

Neuro scientists have discovered that colours can play a great role in inducing emotions and attitudes. Colour psychology is all about communicating with the customer through colour. The eyes register a colour which is communicated to the hypothalamus in the brain. The pituitary gland receives signals from the brain which is also passed on to the endocrine system and thyroid glands. Hormones are released from the thyroid glands causing emotional fluctuations that influence behaviour.

Almost 50% of the shoppers believe that design and colour scheme play a very important role in their decision-making. If a user does not like the aesthetics or the colour combination of a website, they may not look at it or engage with it. Shoppers decide to buy a product (cars, dresses, shoes, etc.) based on its colour. 80% of brand confidence and loyalty is facilitated by a particular colour or colour scheme of the brand. There are certain principles of colour that can be applied to website design and development as well to woo the right customer. Colours greatly affect online conversions.

Experience has zeroed in on the colours blue, orange, green, red and sometimes purple.

Blue is an all-time favourite colour amongst both men and women. It is deemed as a ‘safe’ colour because there is no potential dislike to the colour due to its popularity. Facebook uses blue hues. That means most of the population is used to the colour. And since Facebook is a social platform, personalized by many, and thereby deemed safe. Twitter and LinkedIn also use blue. Blue signifies trust.

Green is a sign of growth because plants are green and they are meant to grow. Plants are to be grown to keep our environment pure and safe. The colour is also very easily processed by the eyes and it is naturally thought of as a healthy. Starbucks and Android are all green and prosperous.

Orange is a colour is that is mentally popular but when surveyed can prove as a non-favourite. VLC Media Player uses white and orange in its logo. Labourers who do hard work wear orange and when the colour is used in combination can denote difficulty and at the same time not a very yield-providing colour. Orange is an energizing and aggressive best used in call-to-actions.

Red is one of the most aggressive colours because it is associated with love. It is dynamic and can make a person feel passionate and that’s why sales promotions are positioned very close to red. The red colour excites customers and encourages them. Blending red with white, silver and blue generally creates magic.

Last but not the least purple is associated with dignity, royalty and nobility. It also signifies fashion and contemporary choice. Though a very feminine and romantic colour, it can make people feel artificial because it is not organically available in nature. It is an overpowering colour and can be successfully used in combination with black and white. Yahoo uses purple.

Colours have a major impact on decision-making and performance and if used correctly can provoke just the right emotional factor.

Important Features Of A Mobile Website

Posted by | Posted in Mobile, Website Development | Posted on 03-05-2016

Mobile marketing is one of the fastest growing platforms with the mobile internet making up at least 10% of the world’s internet use. Traditional websites and mobile websites require varied designing and coding treatments. The mobile revolution is here to stay so much so that it is imperative for businesses to be optimized for the mobile if they wish to meet their next customer. Mobile sales and marketing are proving to be extremely vital for strengthening the brand.

Some of the important features of a mobile website would be:


Clear, large and clickable Call-to-action buttons should imperatively be included on the mobile website due to the difficulty for the user in precise clicking on small screens. Finger-friendly websites should contain large, prominent buttons to enable accurate clicking for the user.

Mobile Maps:

The purpose of this feature is rather clear especially for small and local businesses that can be easily located by the users on Google. Mobile searches focus mainly on local areas so that consumers in the vicinity can visit the physical in-store.


Very obviously, phone screens tend to be smaller than desktop screens. It is best that product images are expandable or zoom able otherwise users may simply prefer to move to other websites that have friendly viewership.

Simplified Content:

Browsing on a mobile device may seem rather complicated due to its small screen but all the same extremely useful for the user to gather immediate and relevant information when required. It is always advisable to simplify the content and provide clear details so that they are easy to find.

Click to Call:

The click-to-call button mobile sites are extremely useful for the customers who wish to call the business and even visit it – more useful for local area businesses.


Optimizing the mobile website to be found by the user on the mobile, will enable users to locate and place the business in the line of their visit.

Mobile users are predominantly looking for sites that load in less than 5 seconds without too much scrolling or pinching. Maps and locations make it simple for the user to visit a local business to carry the product with them. Mobile friendly buttons with links to social media for customers to review the product is a feature that will increase customer trust. Ease of access to the main site as well information contained on the website and smooth shopping are experiences that are looked forward to by the customer. Multi-language support adds the cherry on the top.

Top 5 WordPress Themes for Corporate Websites and Their Features

Posted by | Posted in Content Management System, Website Development | Posted on 27-04-2016

With advanced competition comes enhanced creativity. In this competent world where businesses vie for each other and want to feature every detail about their products and services and impressively so, deciding on themes is a simultaneously important activity due to its facial value to the potential customer.

Here are the top 5 WordPress themes especially designed for corporate usage:


One of the most efficacious themes X has been a choice of many corporate houses and thus manages to feature in more than one review. It contains four design styles, is fully customizable and comes with a multipurpose package. With short codes, responsiveness, several navigational options, the theme is retina-ready and consists of an easy one-page navigation set-up. The innumerable plugins available are free of charge with support staff ready to address any issues that might crop up.


Divi is breathtakingly vast. It is resourceful and reliable due to its safety and security. Some of the prominent features are fast-loading, light weight, aesthetically pleasing, versatile, fully responsive, preordained layouts and extremely, easily customizable. Divi houses responsiveness and is a multi-concept, multipurpose theme. All the professionally designed themes have independent security features making Divi a reliable choice for commerce and business websites. Divi is easy to master with the drag and drop mechanics that takes just minutes to learn.


Monstroid is interactive, contemporary and consists of some stunning visual elements. It has a full-screen layout, full-width slider and provides the user with an amazing scrolling experience. Predominant features include responsiveness, WooCommerce integration, social / SEO capabilities, backups, more than 50 choices of graphics, skin switchers, multiple layouts, and free plugins.


Sophistication, elegance and beauty are all the features of Wish which is easily customizable, intuitive and responsive. It is a multi-purpose theme website which uses Visual Composer and Revolution Slider as premium plugins.Containing over 50 customizable elements, it is free of charge, has short codes and extremely commerce-friendly.As a unique concept, it has six distinct footers to choose from and match the business.

Pixova Pro:

For a clean and professional website, Pixova Pro is the best choice due to its integration to WooCommerce and its provisional support for online market places. With a full-width video header, Pixova Pro has the capability to create any kind of business and corporate website. It is retina-ready, responsive, consists of unlimited color schemes, embedded SEO support with SEO-friendly codes, and consists of unlimited Google fonts.