Latest Web Design Tips For Beginners – 2016

Posted by | Posted in Design, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 26-07-2016

Web Designs are about creating the right interface between your business and a prospective customer. Good website designs optimize on the latest technologies to create the right blend of creativity and usability. Much as a website is representative of your brand it is also the lead to convert a user into your customer.

A few valuable tips on the latest in web design will give beginners more insights on how and they should begin:


Keep it Simple

Complex web designs may discourage users to proceed further in your site, as they will not have the patience to “experiment” or “try out” new things or new modes of approach on your site. Online users come with a singular objective of either seeking information or buying the product/service in the easiest manner possible.

Keep it Clutter Free

Overcrowding with too many components and styles in your design pages may blur the focus of your page. You may want to advertise a freebie on a particular page and at the same time create placeholders for a new product. While fitting in both aspects in your web design, you need to ensure that there is no overlap or overcrowding that will defeat the purpose of both.

Create Empty Space

It is not necessary that your web page should be chock-a-bloc with images and text. Empty space is a must as it acts as the “connecting” point from one visual to the other.

Follow Hierarchy

In terms of presentation of products/services in your web design, prioritize the components that need primary focus. Accordingly, use styles/visual for the components you need to showcase first and let the attention cascade down the hierarchy.

Smooth Navigation

One important aspect of web design is that navigation from one page to the other should be kept smooth and simple. There should be provision to go to the home page from any of the sub-pages. In addition, the “back” button should always be enabled to help users reverse/ go back to the previous page.

Use Uniform Style

Be it CSS or other style sheets you use in your web design, ensure that you keep a standard format to be followed across all your web pages. Users like uniformity or “likeness” when they are using a particular function/utility in your site.

Responsive Website Design

Website designs should be in the framework of RWD(responsive web designs), which means that they should be compatible across all devices- mobiles, iPADs, tablets etc, in view of the mobility of users and the ready accessibility these platforms provide.

With the above tips for the latest in web design, beginners will learn about the different parameters that provide the framework for a robust, user-friendly, aesthetic web design

Attracting Clients Through Case Studies and Portfolios

Posted by | Posted in Branding and Stationery, digital marketing, Digital marketing Services, E-commerce, responsive web design, Social Media Marketing, UI Design, Web Applications, web design, web design company, website design, Website Development | Posted on 16-06-2016

There may be several marketing strategies that can be adopted to attract clients which may be part of the essential marketing and digital marketing plan. When businesses try to choose the best web design company for themselves they first look at the portfolio of a company and their case studies to understand how the web design and development enterprise can actually help them. Designing a portfolio and presenting case studies of work done and process implementation in the past can be compelling. Portfolios are critical for web design companies that are looking for potent exposure of their work especially when they wish to expand and expound their brand value. Portfolios are one of the most powerful tools that can guide potential customers with regard to the benefits of choosing a particular web design company. In fact a portfolio display is often regarded as part of the sales process and if designed well can actually force the customer to look through it fully. Case studies for designs can serve as a presentation of the project thereby leading the potential customer to a call to action. Some key elements that can be included in the case studies are:

Screen shots

Images of the work done along with detailed information on project objectives and execution should be included. There could be multiple screen shots instead of just one.

Project overview

A description of the project, its scope and objectives can lead visitors to the company’s portfolio. Customers with similar project requirements can get additional information about the company and its ability to implement the project. The project goals and objectives along with the creative strategy and success metrics can also be detailed.


Listing the details of the services provided by the web design company especially when multiple other teams were involved and the role of the web developing team as part of the project can be helpful. The importance and success of the end result is also to be highlighted.


As ignorant as it may seem, testimonials carry a lot of weight. Potential customers wanting of web design and development services will always review the web design company’s client testimonials, their number and quality of service provided.

Having a meaningful overview for non-readers which is short and precise so that customers can take a quick look and scan through them is always recommended. Describing the reason behind the process and the decision to choose a design, code or content can go a long way by helping the customer understand the company’s services and balance it with their own requirements.

In conclusion, consistent work generation can be achieved by a web design company by documenting their processes and case studies that speak for themselves.

Best Free Bootstrap Templates for 2016

Posted by | Posted in Design, E-commerce, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 03-06-2016

Savvy money-wrenching choices are not always the best and immediate choice. There are a bunch of alternatives that offer tools, features, plugins and other items that are limitless which can cater to all business specialties. There are several HTML5 and CSS3 templates available with outstanding features which offer user-friendly formats, jQuery sliders and more. A large number of such free HTML5 bootstrap templates even seem like advanced themes. Some of them are:


The main features of the template is that it is lightweight and supported by multiple browsers such as chrome, firefox, explorer 10+, and Opera. It is modern looking, with a smooth navigation, good typography and color themes. It has some subtle transition effects with a clean and spacious design.



For a flat design, that uses CSS3 animations, it is clean and simple.



A theme from Solid is a multipurpose theme that utilizes hover effects, unique fonts and works well with retina display devices. It was developed with a bootstrap 3.1.1 and is now available in a WordPress version. 



Also belonging to it is a one page advertising template which is bold with eye-catching headers. It is sleek, with minimal design and depicts a new style to display a new product. 



Baker is a creative and clean multipurpose design template meant for agencies and professionals. Powered by the bootstrap framework it also contains unlimited color combinations, web fonts and image sliders. It is extremely easy to customize with well-documented files available. 



Maundy getting launched in 2016 is a template built in bootstrap framework. It is simple, elegant, and most of all mobile-friendly. With a multi-purpose usage it has CSS3 animations, a working contact form, multi-browser support and is easy to use.



A fully responsive, free bootstrap HTML5 template, tempo is modern, with image sliders, consists of cross-browser compatibility and limitless color combinations. Created with the latest bootstrap framework it has some amazing features that suit most businesses.



The template is an easy website builder within a few minutes. It is retina-ready, fully responsive, and contains umpteen image sliders, mobile menu, price table, video background and many such features. Bootstrap 4 is hosted by 



Nitro uses bootstrap 3 it has a free collection of templates for a portfolio or a web agency or a corporate. It allows strategy, direction and exploration as customizable options. 


There are several more templates in bootstrap which are amazingly customized and can be tweaked for personal use too.


Posted by | Posted in digital marketing, Digital marketing Services, Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 30-05-2016

Human beings are used to evolution and so are they used to the evolving trends of digital marketing. As the network grows and reaches out to a global audience, so do businesses find different ways of marketing their products. New user preferences would mean to develop a successful online marketing strategy that will help businesses establish their optimal digital and physical presence.

Some of the trends that can be seen in 2016 are:

Social media impact: Email marketing and social media interactions take the cake when reaching out to audiences. The platforms are compelling and persuasive content draws the customer towards the product to know more. Requesting customers to sign up to the business’ social media channels will build a strong relationship between the enterprise and the customer.

Conceptual and contextual content: Contextual content goes beyond personalization and responds to customer behavior rather than just a need query. Conceptual content is topic-focused and mobile-compatible. Online habits and social preferences of the prospects are tracked thus enabling real-time and engaging marketing activity.

Podcasts: Digital audio podcasts that are made available for download on portable media and adding customer subscription to it can leverage advertising. It is one of the most powerful ways of building customer loyalty.

PPC: Pay-per-click internet advertising is extremely helpful in redirecting traffic from the publisher to the advertiser. One of the most popular forms is the search engine advertising that can generate enough clicks into the business’ website.

Automation: Automating marketing saves time and improves productivity. By analyzing and identifying loop holes the business can schedule emails, segment contacts, manage content and automate social media. The technique reaches out to a wider audience and in no time.

Video advertising: Though video advertising is not new, it is all set to capture attention in 2016. With increase in customer awareness and perception, video ads will now be looked up to for more audio visual information especially for products that are better expressed through the media.

Mobile apps: Mobile application is bound to make the rounds and more so now, with Google changing their algorithm to reward mobile friendly websites. Mobile apps are responsive and can be customized to real-time convenience for individual users. 2016 will prove as a turning point for businesses as they personalize their apps.

Virtual reality: Still catching on businesses have now started paying attention to this new strategy where specific applications (more like video games) will be built for head-mounted display. VR is a new form of online advertising which is bound to gain popularity through video, social media platforms and messaging.

Along with the new trends, 2016 sees more investment in advertising and competitive marketing. Digital marketing investments will grow and will be poised for greater impact. With emerging technology comes emerging ideas and these trends will be integrated in no time. It will be a new challenge for web design companies across the globe.

The Quickest Tools to Build Mobile Apps

Posted by | Posted in Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 25-05-2016

Responsive web designs and mobile apps are simultaneously growing in popularity and usage. Where responsive web designs are soon to become a necessity, mobile apps are still catching up and soon to be the one prerequisite for shopping. It is now becoming imperative for companies to maintain responsive designs along with mobile app launches that will retain their visibility and customer drive. Mobile app development can usurp a lot of company budget and time. Where web design companies are willing to develop compatible applications best-suited to user and company needs, it is also important to take into account the time consumed for such an activity.

Alpha Anywhere: One of the most rapid app development tools that can create hybrid mobile as well as web apps to work offline. It gives a native look and feel and has a strong SQL database support. It resolves data development conflicts in just a few clicks. Mobile file system access is available with compression for large amounts of data for hybrid mobile apps.

App Press: App Press is a web-based and cloud-based platform that does not require any codes and targets iPhone, iPad and android apps. It claims to produce apps in just a day and new designers can easily train on the platform.

EachScape: EachScape is also a cloud-based and unified platform using the drag-and-drop editor suitable for native iOS HTML5 and android apps. The architecture depends on blocks and modules and can extend capabilities using SDKs.

iBuildApp: The iBuildApp consists of ready-to-use customizable templates suitable for iPhone, iPad and Android apps. It promises to create apps in just FIVE minutes.

Appcelerator: Appcelerator combines multiple frameworks, SDK and back-end cloud for mobile systems development. Titanium SDK is compatible with both native and hybrid mobile apps with one single code base. The framework is designed to develop high-quality applications with great speed. Formerly known as Tiggizi it is a native and hybrid mobile app builder using cloud HTML5, and JQuery Mobile. Installation and download are eliminated because it runs on cloud. It connects to the REST API for data that can be easily used on the mobile which can also be tested for service response structures.

Conduit: Conduit is the simplest application builder that can create stunning apps very quickly. It involves just one click and no coding. Apps for iOS and Android can be developed within minutes with a variety of components RSS, events, e-commerce, social feed etc.

Other platforms that can create store-ready apps are Kinvey,, Urban Airship, PhoneGap, Apache Cordova, Canvas, weejot and Apigee.

Hybrid vs. Native – The Right Direction

Posted by | Posted in Mobile, Web Applications | Posted on 03-02-2016

“The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” – Raj Aggarwal, CEO of Localytics

A mobile phone is a distinctive device for any individual. Knowing the importance of accessibility, a customer’s mobile experience is extremely important for a business. With such constant possession, it only goes to say that information retrieved on the device should be reliable and responsive. Individuals spend 80% of their time online and most of this time is spent on mobile apps. Mobile usage equals to app usage. Technological emergence has paved the way to intuitive interfaces, high-speed data accessibility and smarter OS. People get easy and reliable information in the app market place with information is on their finger tips.

User experience is vital for the success of an application. One of the most important decisions’ that a business has to take is – Would they use native applications to entice their users? Or would they choose a hybrid application that integrates platforms and can be released universally? There are several articles on the topic but the decision lies with the company after weighing pros, cons and analyzing the impediments and the impact of both approaches.

Native mobile applications are explicitly developed for the mobile operating system. Application development is done using native languages such as Objective-C on iOS or Java on Android. The performance of native applications includes fast and fluid animations, access to phone hardware, latest APIs and multi-touch support. Native apps can easily be installed through Google Play or Apple’s App Store. In-built device features such as camera, compass, contacts’ list etc. are accessible to the apps. Native apps can also work offline and utilize the device’s notification system.

Hybrid web applications are a combination of HTML5, CSS and JavaScript. Hybrid apps are hosted inside the native application and have the look and feel of the native app too. It uses optimized JavaScript and compliant layouts and HTML5 codes that work on any platform. Sophisticated mobile applications are created without compromising native capacities. Most of the information is loaded as the user navigates through the hybrid app. Hybrid apps access device capabilities through Plug-ins, which are a consistent set of JavaScript APIs. Quick app launches into the market on multiple platforms can be accomplished in the least time possible. When connected to the web, hybrid apps give a full variety of content and features, retaining advanced offline capabilities. Hybrid apps have greater visibility due to its distribution through app stores and search engines alike. Content maintenance is as simple as maintaining a web page. Some popular mobile development frameworks used to build hybrid apps are Cordova, PhoneGap and ionic allowing flexible, cross-platform functioning.

The Quick Difference Table:


In conclusion, mobile application development is a strategic decision that depends on the target platforms, the distribution of such applications through app stores, the apps’ ability to utilize in-built device features and the capabilities of the technical development team.

Development of a hybrid web application is faster, rapid, simpler and easy to sustain. Platforms are interchangeable and these are available in any of the app stores. Reduced costs of development with multiple-compatible platforms while retaining the usage of the device features are a placid combination giving you the best of both worlds.

Both native and hybrid apps fulfill different preferences of developers and subsequently the needs of the users. All concepts have to be considered before adjudging any of them as the perfect solution.

Web Applications Going Mobile Is The Way Ahead

Posted by | Posted in Mobile, Web Applications | Posted on 11-06-2015

Business application development companies are now-a-days concentrating on developing the mobile version of their software. Microsoft releasing Enterprise mobility suite (EMS) in 2014 can be pinpointed as a major landmark in the adoption and penetration of Enterprise mobility solutions. Even before this suite from Microsoft, other technology companies have had delivered enterprise mobility solutions. EMS provides a comprehensive solution to help enable secure mobile productivity across any device. It also comes with multiple levels of data protection. EMS has a complete arsenal of tools flexible enough to execute wide variety of tasks.

More Companies Opting For Enterprise Mobility Solutions

The market trend makes it evident that the enterprise mobility is picking up. Other testimony to this fact are that the HP had announced a stronger partnership focused on enterprise mobility suite of Microsoft. Other similar suites which are sharing the enterprise mobility market are Okta Enterprise Edition, Airwatch Orange Management Suite. Apart from Microsoft, these suites are also showing increased sales record in recent times.

Right Mix Of Flexibility And Security

The enterprise mobility solutions are almost always integrated with cloud, unless the company specifically opts out of using cloud. Microsoft integrates with Azure, whereas other EMS providers use their own or other cloud services. The cloud storage also seamlessly works with the existing on-premises IT infrastructure. The data protection and privacy is very sophisticated that the encryption is done even at the file level. The shared documents could be tracked anytime, anywhere and instances of data abuse will show itself immediately. There is behavioral analysis, which is automated and shows real-time threat detection with easy call-to-action.

Integration With Cloud

The access to the data and cloud storage is manageable in every aspect. There is hierarchical access at both device and application level. There is multi-factor authentication, self-service passwords to give control over data accessibility. When it comes to device accessibility, desktop virtualization allows using the enterprise applications in data center anywhere, anytime. Apart from this, there is a bundle of applications which is made available for the users by all EMS providers.

The utilities of business application have been positively influencing companies for some time now. With EMS, this gets a notch higher than before. With these applications getting to become compatible in mobile devices, the future of mobility solutions to companies looks upbeat.

10 Tips For Testing Your Web Application

Posted by | Posted in Web Applications | Posted on 09-06-2014

10 tips for testing your web application

Web application is accessed by users over the Internet or an intranet network. A web app can also be created using a browser-supported programming language like HTML, CSS or JavaScript. Open source software like Drupal, Django, Ruby on Rails are popularly used to create web applications.

Testing your web application

Web application testing is a technique that is used to test the applications which are hosted on the web. Various techniques which are used have been listed below

  • Usability testing
  • Functionality testing
  • Security testing
  • Performance testing
  • Interface testing and
  • Compatibility testing

Here are 10 tips for testing your web application –

1. Set your priorities right

Before you begin testing your web application your team must ensure that the priorities are set right. You must list your priorities keeping in mind the nature of the web application. Let us take the example of a web application which is being used in diagnosing illness. The priority when you test such an application should be business functionality or navigational consistency.

2. Work on a budget

It is advisable to work on a defined budget to carry out the process of testing your web application. By doing so, you and your team will be aware of how much money is allotted for what stage of the testing process.

3. Plan the testing process

When a team is involved in the process of testing the web application, it’s best to clearly write down the role and responsibility of the entire team. By doing this search and every member of the team will exactly know what is expected of them. Also depending on the web application testing objectives aspects like who should report and to whom and when, how an issue can be reported among other aspects can also be clearly defined.

4. Make the entire process transparent

It is advisable to make the entire web application process transparent. Aspects like status of testing process, bugs reported among other information must be stored on a common platform that can be accessed by all. You can also use an online system like for the same.

5. Create a separate test environment

You can set up an individual test environment to carry out web application testing process, which will contain an individual web server, application server and a database server. Create a testing environment that allows you to make use of your existing computers.

6. Carry out the load testing process at an early stage

The development stage is regarded as the best time to carry out the load testing process. It is advisable to perform the process as early as possible. This will leave developers with enough time to fix errors if any which may be identified while the load testing process.

7. Authenticate the HTML

A majority of web pages and web applications make use of Hyper Text Markup Language (HTML). HTML allows an internet user to access the web page. It becomes necessary to verify the validity of HTML to ensure that opening and closing tags match and the syntax is accurate. Checking HTML content is a simple process but it can be time consuming at the same time.

8. Testing security

While building a web application internal and external security, are the huge concerns for its developers. It becomes necessary to test the security of the web application and secure it form threats of any kind.

9. Carry out a usability test

By doing a usability test you are putting yourself in the shoes of the user who will make use of the web application. When you perform a usability test you are judging the look and feel of the web application. Additionally, you are determining how easy it will be for the user to navigate your web application.

10. Keep the entire team motivated throughout the process

Remember that the progression of the web process is a team work. For the success of this operation every member of the team has to carry out the specific role and responsibility assigned to him. When the team is motivated the members of the team will produce better results. Thus keeping the team motivated throughout the process makes a lot of difference.

Testing web application can be one of the difficult tasks, but it’s also one of the most crucial processes involved. However, with expert assistance from Rarefly, one of the best web designers serving worldwide companies, the process can be easily accomplished.