Attracting Clients Through Case Studies and Portfolios

Posted by | Posted in Branding and Stationery, digital marketing, Digital marketing Services, E-commerce, responsive web design, Social Media Marketing, UI Design, Web Applications, web design, web design company, website design, Website Development | Posted on 16-06-2016

There may be several marketing strategies that can be adopted to attract clients which may be part of the essential marketing and digital marketing plan. When businesses try to choose the best web design company for themselves they first look at the portfolio of a company and their case studies to understand how the web design and development enterprise can actually help them. Designing a portfolio and presenting case studies of work done and process implementation in the past can be compelling. Portfolios are critical for web design companies that are looking for potent exposure of their work especially when they wish to expand and expound their brand value. Portfolios are one of the most powerful tools that can guide potential customers with regard to the benefits of choosing a particular web design company. In fact a portfolio display is often regarded as part of the sales process and if designed well can actually force the customer to look through it fully. Case studies for designs can serve as a presentation of the project thereby leading the potential customer to a call to action. Some key elements that can be included in the case studies are:

Screen shots

Images of the work done along with detailed information on project objectives and execution should be included. There could be multiple screen shots instead of just one.

Project overview

A description of the project, its scope and objectives can lead visitors to the company’s portfolio. Customers with similar project requirements can get additional information about the company and its ability to implement the project. The project goals and objectives along with the creative strategy and success metrics can also be detailed.


Listing the details of the services provided by the web design company especially when multiple other teams were involved and the role of the web developing team as part of the project can be helpful. The importance and success of the end result is also to be highlighted.


As ignorant as it may seem, testimonials carry a lot of weight. Potential customers wanting of web design and development services will always review the web design company’s client testimonials, their number and quality of service provided.

Having a meaningful overview for non-readers which is short and precise so that customers can take a quick look and scan through them is always recommended. Describing the reason behind the process and the decision to choose a design, code or content can go a long way by helping the customer understand the company’s services and balance it with their own requirements.

In conclusion, consistent work generation can be achieved by a web design company by documenting their processes and case studies that speak for themselves.

Tips For Ui Design Of Desktop Applications

Posted by | Posted in UI Design | Posted on 20-05-2015

Desktop applications and soft wares are still the main stay. The users for the desktop applications are the highest in number. So, it becomes difficult for any type of design to satisfy all of them at one go. Thus the user interface and user experience designing of the desktop applications are tough compared to others. In this post, we discuss about the useful tips focused specifically on the UI design for desktop applications.

Mouse Keyboard…Now Touch

Touch refers to using one or more fingers to provide input through a device display and interact with desktop applications. A touch-optimized app has a UI and interaction model designed to accommodate the larger, less precise contact areas of touch, the various form factors of touch devices, and the many postures and grips users might adopt when using a touch device. Some time before, UI designers only took mouse and keyboard into consideration. But, with the advent of touch screen the whole designing has revolutionized.

Tiles, Icons And More

The biggest change in desktop computers is definitely the all new flat user interface design language used across many instances. While pretty much all gradients and shadows got removed from UI elements, the sizes of commonly used design elements got changed in some cases as well. With windows, the tile feature is still calling the cards. The graphical user interface is also gaining importance and hold over the desktop applications.

Design With The Desktop In Mind

Desktop apps are rich and have a full set of capabilities for communication and access to the host operating system. In the case of applications, you will need to consider things like keyboard buffers and type ahead, to ensure that users coming from an emulator are not slowed down by new technology.

The desktop softwares are distinct from games and other applications running in other devices. They have a different method of usability and hence ought to be completely customized for the desktop experience. The other general tips on UI – understand that design is about how things work, not just how they look and then pay attention to what users do, not what they say and finally a little study goes a long way.

Desideratum of a professional UI Designer

Posted by | Posted in UI Design | Posted on 22-01-2015

With the open source CMS and free templates, everybody can design a website themselves. But, does the website meet the idea which was previously in the designer’s mind and has an easy to access User Interface? That knack of converting an idea into an efficient website will not happen in a day. The professionalism needs training and relevant experience. But it shows itself in the output.

Why the stress on User Interface
Interface means ‘Common boundary between / shared by two bodies’. So an effective user interface, though must possess many attributes, the most important is the perfect balance between what the seller wants to present, and what the user wants to get. Now-a-days with an ever-updating technology and design, the balance itself is changing continuously. How to achieve that fine balance?

Microsoft comes up with Tiles, Android showcases as a stack, Apple makes its users to slide through the screen with a minimal single button. Here comes another issue most sellers encounter. With these many interface models, what really is better and which suits me the best?

Husband works on the Computer, Wife uses Tablet, Son is having a smart phone. Though all the three persons work on different devices, they use the same website, application. For a seller having all the three in his target visitors, he has to take all the devices and their platforms into consideration while designing the UI. How to incorporate all these ideas, elements while designing a single UI?

With so many domains, categories and possibilities of navigation, every seller has umpteen ideas of how to present his information. But questions like where to start, what should lead to what most times would get an indecisive and inaccurate answer. How to effectively, yet present piles of information in an easily understandable simple manner?

Where the professionalism comes into the fray
All the web designers, whether a starter or trained professional, everyone faces these questions before working on a project. But it is the manner in which the professional player tackles and reaches the finishing line makes them stand apart.

Even if you designed a website out of interest and with the intention that ‘I know my needs better’, you can redesign the website and its user interface from a professional website designer who has expertise right from Graphics, color combination, Content management till Search engine optimization.

This blog post posed some basic questions every client encounters while thinking of designing a UI. Still, there are many precise, trivial questions related to website designing. Reach a designer, get it solved. You will be benefited in the long run.