Attracting Clients Through Case Studies and Portfolios

Posted by | Posted in Branding and Stationery, digital marketing, Digital marketing Services, E-commerce, responsive web design, Social Media Marketing, UI Design, Web Applications, web design, web design company, website design, Website Development | Posted on 16-06-2016

There may be several marketing strategies that can be adopted to attract clients which may be part of the essential marketing and digital marketing plan. When businesses try to choose the best web design company for themselves they first look at the portfolio of a company and their case studies to understand how the web design and development enterprise can actually help them. Designing a portfolio and presenting case studies of work done and process implementation in the past can be compelling. Portfolios are critical for web design companies that are looking for potent exposure of their work especially when they wish to expand and expound their brand value. Portfolios are one of the most powerful tools that can guide potential customers with regard to the benefits of choosing a particular web design company. In fact a portfolio display is often regarded as part of the sales process and if designed well can actually force the customer to look through it fully. Case studies for designs can serve as a presentation of the project thereby leading the potential customer to a call to action. Some key elements that can be included in the case studies are:

Screen shots

Images of the work done along with detailed information on project objectives and execution should be included. There could be multiple screen shots instead of just one.

Project overview

A description of the project, its scope and objectives can lead visitors to the company’s portfolio. Customers with similar project requirements can get additional information about the company and its ability to implement the project. The project goals and objectives along with the creative strategy and success metrics can also be detailed.

Services

Listing the details of the services provided by the web design company especially when multiple other teams were involved and the role of the web developing team as part of the project can be helpful. The importance and success of the end result is also to be highlighted.

Testimonials

As ignorant as it may seem, testimonials carry a lot of weight. Potential customers wanting of web design and development services will always review the web design company’s client testimonials, their number and quality of service provided.

Having a meaningful overview for non-readers which is short and precise so that customers can take a quick look and scan through them is always recommended. Describing the reason behind the process and the decision to choose a design, code or content can go a long way by helping the customer understand the company’s services and balance it with their own requirements.

In conclusion, consistent work generation can be achieved by a web design company by documenting their processes and case studies that speak for themselves.

The Importance of Responsive Web Designs

Posted by | Posted in digital marketing, Digital marketing Services, E-commerce, Online Marketing, SEO, Social Media Marketing | Posted on 21-05-2016

Design and user experience have greatly changed with the emergence of smart phones and tablets that have proliferated with advanced technologies enabling users to browse the web on the go. Web designers and web development companies faced a looming challenge in the form of improvised capabilities of web browsing and still retaining the look and feel of the website akin to desktop browsers. Screen resolutions and interactions are dissimilar with tablets and mobiles. Screen-size, pixel resolutions, flash technology, and optimized markup are essential factors of creating responsive web designs.

RWD intends a typical layout approach and coding to provide optimal viewing experiences, easy navigation, resizing, panning and scrolling. The navigational elements, text and images and other UI elements are created to adjust to mobile sites. With the number of platforms and devices multiplying day by day the growing need for developing a responsive web design has become a fundamental necessity.

Responsive web designs cut ownership costs and eliminate the efforts of maintaining different versions of the same website. Mobile internet traffic is exponentially increasing and people are more comfortable accessing a business on their mobile phone quickly rather than looking for a desktop to arrange accessibility. Content discoverability is one of the foremost features of the success of a business. RWD will enable users to assimilate content through their device at any point in time. Responsive web designs play a great role in creating consistency in user experience in whatever the preferential device is the Android, iPhone, iPad etc. This way a business can create device-specific experiences instead of creating different genres of a website. Google is now recommending search engine rankings for responsive web designs making it an exigent option to strategize the website to feature in searches. If SEO is a core component of a business then mobile-friendly responsive websites cannot be disregarded. Mobile sales have already overshot desktop sales and mobile internet usage is also expected to overshoot desktop internet usage. Google staking almost 70% of the market share of searchers and listeners it is only industry best practice for corporate to embark on developing responsive websites.

In conclusion responsive web designs can provide a wonderful user experience across several devices and resolutions making SEO strategization easier. Mobile SEO till date is the best incorporated strategy in a marketing plan for responsive web designs. RWDs are all set to create positive user experiences with all the appeal packed into it.

Useful E-Mail Marketing Tools For Your Business

Posted by | Posted in Online Marketing, Social Media Marketing | Posted on 03-09-2015

IT guy

Email might not be the sexiest form of communication around these days what with smart phones and Apple Watches and pigeon-drone hybrids but it’s still going strong in the business world. In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time. But email marketing is far from easy, and anyone like me who ignores 99% of the stuff that lands in their inbox will know first-hand how competitive this channel can be

MailChimp

MailChimp is one of the most popular email marketing platforms for a reason. Its interface is clean and simple, and it offers plenty of decent features on its free account. The best thing about this platform is how easy it is for email marketing beginners to pick up. The interface is ridiculously intuitive and Mailchimp publishes plenty of content to guide you through the process of creating an email campaign.

Dotmailer

It’s probably worth mentioning the platform that Econsultancy uses. If you’re already subscribed to our newsletter then you’ll be aware of Dotmailer’s ability to create earth-shatteringly brilliant emails, obviously. With a simple drag and drop interface and great segmentation and automation features, this tool is another easy one for beginners to pick up but also capable of performing some of the more advanced email marketing techniques.

Cliché Finder

On a similar note, you don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. For every cliché there is a much less annoying alternative. Just call a spade a spade and make sure your email does exactly what it says on the tin.

Send Forensics Email Deliverability Test

This is another tool for testing whether your email will actually make it to its intended destination or end up scrabbling about in the junk with the PPI claims. This one offers more functionality in the form of detailed analytics along with industry and regional benchmarking.

We do hope these E-mail marketing tools will be very much useful for all the businesses across industries. The tools are common and some of them are premium paid services. Get benefited with the tools.

Prediction Of Social Media Marketing For 2015

Posted by | Posted in digital marketing, Internet Marketing, Online Marketing, Social Media Marketing | Posted on 27-08-2015

With a lot of social media platforms to choose from, you pretty much have to know where you are going before you embark on your journey to get your social media game right. So, where are we heading towards in 2015? While we get our hands on various national and global brands, these predictions are an accumulative personal perspective of what we have experienced.

Pay To Survive On Facebook

As the headline suggests, Facebook is not free anymore! To reach every individual who will make sense you will have to pay. Concentrate on images with 20% text rule! Post less, but post good and allocate a budget per post (precisely a very targeted reach). If you are still investing in a Like Campaign – ensure they are mainly re-targeted or you build a custom audience for the same (build more relevant community than bringing random likes to your pages). Create a content quotient; what is that one thing that will bring people to your page? As the saying goes, it is always first in the mind and then in the market. That ‘one thing’ to change ones perception about a product or a service really does matter.

Blogging Will Get A Priority

Best content is the best SEO! With time, brands will switch from less Facebook or LinkedIn posts to more blog posts. End of the day, driving traffic to website is what social media channels are also focusing on through their ads or content means. So, if your brands have hired SEO professionals or outsourced the same, remember a customized WordPress corporate blog will add a lot of value to your SEO strategies.

Linkedin Contacts Will Help For Lead Generation

LinkedIn.com/contacts will become mandate for Business Development Executives, especially in the b2b space! Growing LinkedIn network will only have LinkedIn Contacts and LinkedIn Advanced Search as solutions for better networking with existing contacts. Growing your LinkedIn network at first level will become important for better search at the 2nd and 3rd degree connections + to give better visibility to on-platform publishing. Marketers will consider re-publishing their blog posts on LinkedIn platform.

After the Google+ Authorship was removed, Google+ for brands will become another content dumping platform. A great SlideShare profile can help showcase your expertise and build thought leadership. Twitter is lately innovating the advertisement opportunities. Instagram has gone so mainstream that it is more than just a place to share photos.

How To Effectively Use Social Media To Maximize The Reach Of Your Content

Posted by | Posted in content marketing, Social Media Marketing | Posted on 28-07-2015

Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.

Content Is King

Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and info graphics in addition to classic text-based content.

How Google’s Social Media Serves Marketing Needs

Google+ promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.

Optimize Headlines And Images

All social media marketers understand that an article lives or dies based on its headline and featured image. On Linked In, this principle is taken to the extreme—the way the Linked In interface is laid out places an inordinate amount of importance on titles and images. Having a captivating image that plays nicely with your headline is something you should pay close attention to.

These are merely suggestions to feel present and purposeful when utilizing social media, but they aren’t hard-and-fast rules. Follow your own instincts and have fun with it. If you’re mindful when you’re disconnected from technology, you have all the tools you need to be mindful when you go online.

Which Social Network Leads The Social Media Marketing Race?

Posted by | Posted in Social Media Marketing | Posted on 04-06-2015

More and more users are increasingly getting to use social media websites. Another thing is that the users are more and more relying on the social media websites to make their decisions. Because of this, the companies and businesses round the globe are performing social media marketing and optimization. But on the other hand, the number of social media platforms are also increasing steadily. This puts the companies in a fix on what social network to target and market.

The Difference In User Base


The users are getting diverse every moving day. The target audience for all businesses  are spread across more than one social media platform, which makes it very difficult for companies to plan their social media marketing. Currently, on its stats page, Facebook claims 800 million active users. Another issue is active and inactive users, where counting active users make sense. It can help filter out people who might create dummy accounts for spamming social media networks, or to secure vanity URLs or those who signed up but maybe never went back.

Selecting The Social Media Targets


Whether you’re active in social media or not, you already have a presence there. Customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites like Facebook, Twitter, LinkedIn, YouTube, and Google+. In fact, 49% of web users will make a purchase this month based on recommendations they received through a social media site. SMM incorporates social, environmental, and economic costs and benefits into decision making and helps you readjust the strategy and tactics to meet goals.

Consumers are online every day talking about their wants, needs and experiences with businesses. Social media monitoring lets you listen to this invaluable information, interact with customers to keep your reputation spotless, and keep a leg up on your competition. The social media website in which they discuss might only vary, but the fact that they are discussing is undisputed. But, on an overall note Facebook has the largest user base and highest amount of marketing volume followed by Linked In and Twitter in some cases. Google + is striving hard to follow the pack.