How to Design a Creative Brochure?

Posted by | Posted in brochure design, catalogues design, corporate presentation, Design, Presentation | Posted on 08-08-2016

Brochures represent the brand identity of a company and are one of the important marketing tools that help to build market presence. A good brochure design should strike the right balance between visual appeal and the content.  Prospective customers try to seek as much information as possible from a brochure with respect to the company and the brand value it holds.

A creative brochure will represent the uniqueness of a brand and will engage a customer  into reading further, till the last bit of information is absorbed.

brochure-design-rarefly

As a designer, it helps to learn about some key elements of creative brochure designs:

1) Knowing the objectives: Before you plunge into designing a brochure, understand the goals of the business and understand it right. Knowing the purpose of your brochure, will help you decide precisely as what kind of layouts, styles can create the right visual.

2) Know your target audience: The brochure design should appeal to the right customers. You should know your target audience, their mindset and come out with a design that will help them tune in better to what the brochure wants to convey.

3) Keep a short list of fonts: A brochure is a critical communication tool. It is all about readability and, legibility of the fonts is a must.  Uniformity and consistency is as important across the different elements of a brochure as it helps to keep the customer engaged in a single stream of communication- the visual, the layout and color scheme, blend in to connect and engage with the reader.

4) Content coordination: Brochure designs should work in close coordination with the content. The placement of the content, images and the placeholders in the layout will give a clear picture on how the outcome will be.  This becomes even more important, when visual communication takes place through the images/photos, which need to be in sync with the copy text.

5) Keep the text simple and short: Content is an integral aspect of brochure design and it is one of the communication channels with the customer. Long winding sentences or complicated words may disengage the reader from your brochure. On the other hand, crisp communication will not only convey the message but also leaves a “takeaway” for the customer.

6) Think ‘out-of-the-box” for your brochure structure: Brochure designs need not stick to the “pamphlet” structure. You could think foldable, linear flaps or even 3-D shapes, which can incite the curiosity of a customer to explore into a “new” format of brochure. The more creative your brochure is, the more unique it will be. And, it is this uniqueness factor, which will stand out in the clutter of brand-images that woo customers with unmatched services or products. If you need to outpace competition, you need to think different.

When it comes to brochure designs, creativity and market dynamics play a major role in entailing customers to a particular brand. Rarefly technologies has the right blend of creative skills and up-to-date market knowledge  to deliver the right impact through creative brochure designs.

How to Make Attractive Corporate Presentations and Brochures Design

Posted by | Posted in brochure design, corporate presentation, Presentation | Posted on 02-08-2016

Attractive corporate presentations and brochures design aid in your brand-building initiatives. A good corporate presentation or a quality brochure speaks volumes for your business brand, in terms of the professionalism, values, and standards that you project through that channel. The main objective of both these media is to communicate across to your target audience, the objectives of your business. Where a corporate presentation is more of a live, hands-on process with your audience, a brochure is more of a take away, as the first and the best impression of your brand.

An attractive corporate presentation and brochure design should encapsulate the following features:

1. A neat design with a layout: The framework of your corporate presentation and brochure design will help give the right start as to how the content and other elements will fit in. Knowing about the latest design trends and the most happening formats in print/ hard copy for brochures will help to decide better.

2. Keep your objectives/goals clear:  Be it a training session or a business meet with clients or a marketing strategy for a new product or service, ensure that your slides or brochure page is not cluttered with information. The main idea of a presentation is to engage the audience so that they actually “listen” to what you have to “say” through your presentation or brochure.

3. Know your target audience: It pays well to do a bit of background study about the market you  are targeting. Understanding their mindset helps to drill out the most viable and effective communicative tool in terms of content. The visuals – text, video, colour schemes all work in a cohesive manner to engage your audience.

4. Insert Pictures/Videos, when necessary: A picture can speak a thousand words. If lines of text in your brochure can be replaced by a catchy image with a catchphrase, it would add more meaning, as the communication is instant. A graph or pie chart would make more sense in your corporate presentation than a tabulated column of data.

5. Keep it crisp and simple: The sole purpose of a corporate presentation or a brochure design  is to get the “idea” across. Fewer the words, faster will be the reach. In addition, it is equally imperative to keep the content simple with respect to the choice of words or the structure or flow of visuals/text.

Attractive corporate presentation and brochures design can help create the first and the best impression on a prospective client/customer. Rarefly uses the right blend of creativity and technology to create professional, affordable, brand-worthy corporate presentation and brochures.

7 Creative Ways For An Attractive PowerPoint Presentation

Posted by | Posted in Presentation | Posted on 30-03-2016

Presentations are visual aids to express a topic of choice. Long-winding speeches can stray the audience but a good content and design will keep them engaged. The images that accompany the elocution make all the difference to get the point across.

Here are the 7 creative ways to make attractive corporate PowerPoint presentations:

Planning and Composing:

Though not part of the pure ‘creative’ aspect, the goal of the presentation should be clear. A good ppt will consider all objectives before embarking on a design – this could even include the predicting and understanding the type of audience that might attend the presentation. Presentations can be technical and persuasive. Where technical presentations are aimed to only tutor and teach the viewer, a persuasive presentation sees a brand and a quality especially when rendered correctly. Finally, it is best to include a little bit of both in the presentation.

Avoiding Stock Templates:

Stock templates are redundant. Apparently this is one of the most counseled points during the creation of presentation. There are several pitfalls to the stock template such as low-level designs, presence of infinite bullet systems and monotony in presentation. It seems extremely unprofessional and non-customized and the audience can lose interest and focus really fast.

Color Schemes and Fonts:

Every theme has a color and a font. It is essential to match the right colors (at least 5) and emphasize one color out of them. Choosing colors that reflect the tone of the presentation such as yellow shades for mellow, red shades for aggression etc. can align the ‘view’ ability of the slides. Coming to fonts, it is best if any three fonts are used with the same font being used for the titles in the slides. The color and the font should both match the tone of the presentation. It is essential to size the fonts so that each and every individual of the audience can read it.

Texts and Bullet Points:

Using too much text can communicate very little and the purpose of a PowerPoint presentation is lost. The audience is viewing the slide and processing information from the speaker. So it is best that they read less and hear more. Not more than 6 lines of text should be used on any slide. Bullet points have the capacity to clutter a slide. Instead, if the slide is compelling where a story can be told incrementally will make a difference.

Contrasts:

Contrasting text colors draw attention. Using a single color can stress the points in the text. High-level contrasts should be used between the text and the background to set the message across to the listeners. For portions of illegible text, a bar of color behind it will bring back legibility.

Layout:

A few layouts that are developed have to be used cohesively and uniformly throughout the presentation. The layouts convey the big picture to the audience. Subtle elements of the slide may also be repeated to maintain consistency.

Images:

Imagery and quotes are a great way to communicate a point to the audience. Audiences remember a good image rather than a lot of words and texts. A full page image or a semi-transparent image can have a text that contrasts against the background. Images should blend in the background rather than have another background that will ruin its pop.

All of the above points are bound to create an impact to the conference rather than a repetitive and dull stock template that could get the presenter nowhere. It is extremely important to understand people’s psychology and empathize even with their goals of viewing the presentation.

DESIGNING THE CORPORATE POWERPOINT PRESENTATION

Posted by | Posted in Presentation | Posted on 19-02-2016

IT guy

A business is made up of different sectors and subdivisions all with a common goal – to provide the best services possible to their clients. That being the case, showcasing company services and internal company targets and analytics in the RIGHT WAY is the key to all communication be it internal or external. Business presentations play an important role in transmitting information about the products and services offered by the company. While an individual may possess impeccable presentation skills, if the slide show is irrelevant, then the audience is not commemorating anything. The idea of a corporate PowerPoint presentation is to prepare point-based facts, figures or statistics about the subject matter that an entity wishes to convey. Besides, a presentation should be ‘presentable’.

Designing the presentation is vital. It comprises of using the right fonts, colors, images, pictures and animations that can assert a point and gain audience approval. Each slide is an advertisement.

* Standard templates are not eye-catching anymore. Most people are used to them and when such routine patterns are used it denotes unoriginality and non-professionalism. At this juncture the audience has already judged the quality of the product / service, even if presenter renders an exquisite speech.

* It is essential to create an authentic design idea by using a combination of ideas. Flat colors and contrast make an impact and can be used at places where emphasis is demanded. Readable, professional fonts are essential to convey the content. There are certain fonts that viewers do not identify with. For example: the comic sans is not taken seriously. And then there are fonts which are best suited for mobile reading like: the helvetica

* Multiple paragraphs on a slide decrease audience attention. As people are not conditioned to read and listen both at the same time it would be better to use uncluttered slides with good orientation and mute colors, which are a prerequisite to any corporate presentation.

* Slide spaces allow the presentation and the audience to breathe. This also gives the audience a chance to listen to what the speaker has to say, keeping in mind what has already been dispensed on the slides. Manuscripting a slide does not produce visual engagement of the audience. Usage of bullet points is a fundamental for corporate PowerPoint presentations.

* Images speak a thousand words. It is true that the human brain captures images faster than words. Images tend to seize attention and deliver power to a message. But then again, too many animations can distract attention.

* Big, bold imagery, fonts and any bullet displays create effective memorizing. Viewers relate to big arrangements and bold objects on the presentation.

* Usage of infographics to present statistical data instead of a pie-chart or a diagram is viewer-friendly. Data visualization is better than using complex graphical representations.

Corporate PowerPoint presentations are used in a variety of solutions such as education, corporate trainings and most of all as a marketing strategy. An effective presentation will focus over the actual purpose and intention of the business, and will look professional thus creating an identity to the corporate business brand. Presentations are a powerful tool and have revolutionized the concept of knowledge dissipation. They play a pivotal role in business decision-making.

Rarefly Technologies create persuasive and compelling corporate PowerPoint presentations for all businesses, enhancing brand style and company positioning in the market.

7 Tips to Prepare an Effective Presentation

Posted by | Posted in Presentation | Posted on 24-12-2013

Presenting something in front of an audience is always viewed as a tough ordeal but the truth is that it could be interesting to both you and your audience if you do it the right way. Some people look for vivid pictures or fun facts to include in their presentation to make it attractive while it is totally unnecessary to make a presentation interesting. Instead, what you need to focus on is the content of the presentation that will capture the interests of your audience. No one in your audience is going to consider it interesting just because you have nice pictures in the presentation. In short, your presentation should be something more than pictures and fun facts. Let’s see how to make your presentation effective.

Useful Information

The first question you have to ask yourself before preparing a presentation is what’s there in it for the audience. To get the right answer to this and the right content for the audience, you should do a research on the audience. Though an extensive research is not needed and possible, you can think about what kind of information will be helpful. You can provide answers to their questions which you know they will be interested in asking.

Use Pictures with Caution

Pictures actually enhance a presentation. People tend to remember pictures more than text. Therefore, you can easily make it effective with the help of pictures. But care has to be taken as to what kind of pictures you are using in your presentation. Are they relevant to the theme and topic? Are they descriptive? Do they support the information you have shared in a complementary way? If you are able to answer in the positive to these questions, then you can go ahead and include the pictures you want to add.

Colors

Colors play a vital role in the presentation. A light background with a deep colored text is usually preferred. However, do not hesitate to try new things by using the latest color trends. Make sure that the text is readable without the audience having to squint. People won’t enjoy your presentation if the color contrast of the text and background is bad.

Precise Words

Explain your information in a precise manner. Write short sentences and highlight important points that have to be remembered. Maintain formal tone whenever necessary and do not overuse symbols and exclamations. This will help you create a serious mood among the audience and hence you can deliver your message effectively.

Customize

If you are going to deliver the same presentation to different groups of people, you must customize the presentation to fit every group’s needs and mindsets. For example, if you are going to present it to people of different countries, then include some geographic information if possible and use a tone that their culture welcomes.

One Slide- One Idea

This is a great concept that works well for all types of presentations. See that each slide focuses only on a single idea. When you explain the slide, talk only about the information you’ve shared in the slide. This will help you effectively put across your idea to the audience. Also, you will get the necessary attention and avoid confusions.

Notes

Most presenters ignore the Notes feature. You can include vital information that you can’t miss sharing for each slide in the Notes part. It will help you make it very effective because you won’t have to pause in between and you can do it more confidently.

These are some of the ways in which you can easily design a presentation in an effective way. Take care not to include all the information as text in the slides. Make it in such a way that the presentation wouldn’t be understandable without your explanation. Thus you can capture the attention of your audience.