The Importance of Responsive Web Designs

Posted by | Posted in digital marketing, Digital marketing Services, E-commerce, Online Marketing, SEO, Social Media Marketing | Posted on 21-05-2016

Design and user experience have greatly changed with the emergence of smart phones and tablets that have proliferated with advanced technologies enabling users to browse the web on the go. Web designers and web development companies faced a looming challenge in the form of improvised capabilities of web browsing and still retaining the look and feel of the website akin to desktop browsers. Screen resolutions and interactions are dissimilar with tablets and mobiles. Screen-size, pixel resolutions, flash technology, and optimized markup are essential factors of creating responsive web designs.

RWD intends a typical layout approach and coding to provide optimal viewing experiences, easy navigation, resizing, panning and scrolling. The navigational elements, text and images and other UI elements are created to adjust to mobile sites. With the number of platforms and devices multiplying day by day the growing need for developing a responsive web design has become a fundamental necessity.

Responsive web designs cut ownership costs and eliminate the efforts of maintaining different versions of the same website. Mobile internet traffic is exponentially increasing and people are more comfortable accessing a business on their mobile phone quickly rather than looking for a desktop to arrange accessibility. Content discoverability is one of the foremost features of the success of a business. RWD will enable users to assimilate content through their device at any point in time. Responsive web designs play a great role in creating consistency in user experience in whatever the preferential device is the Android, iPhone, iPad etc. This way a business can create device-specific experiences instead of creating different genres of a website. Google is now recommending search engine rankings for responsive web designs making it an exigent option to strategize the website to feature in searches. If SEO is a core component of a business then mobile-friendly responsive websites cannot be disregarded. Mobile sales have already overshot desktop sales and mobile internet usage is also expected to overshoot desktop internet usage. Google staking almost 70% of the market share of searchers and listeners it is only industry best practice for corporate to embark on developing responsive websites.

In conclusion responsive web designs can provide a wonderful user experience across several devices and resolutions making SEO strategization easier. Mobile SEO till date is the best incorporated strategy in a marketing plan for responsive web designs. RWDs are all set to create positive user experiences with all the appeal packed into it.

Useful E-Mail Marketing Tools For Your Business

Posted by | Posted in Online Marketing, Social Media Marketing | Posted on 03-09-2015

IT guy

Email might not be the sexiest form of communication around these days what with smart phones and Apple Watches and pigeon-drone hybrids but it’s still going strong in the business world. In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in five years’ time. But email marketing is far from easy, and anyone like me who ignores 99% of the stuff that lands in their inbox will know first-hand how competitive this channel can be

MailChimp

MailChimp is one of the most popular email marketing platforms for a reason. Its interface is clean and simple, and it offers plenty of decent features on its free account. The best thing about this platform is how easy it is for email marketing beginners to pick up. The interface is ridiculously intuitive and Mailchimp publishes plenty of content to guide you through the process of creating an email campaign.

Dotmailer

It’s probably worth mentioning the platform that Econsultancy uses. If you’re already subscribed to our newsletter then you’ll be aware of Dotmailer’s ability to create earth-shatteringly brilliant emails, obviously. With a simple drag and drop interface and great segmentation and automation features, this tool is another easy one for beginners to pick up but also capable of performing some of the more advanced email marketing techniques.

Cliché Finder

On a similar note, you don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. For every cliché there is a much less annoying alternative. Just call a spade a spade and make sure your email does exactly what it says on the tin.

Send Forensics Email Deliverability Test

This is another tool for testing whether your email will actually make it to its intended destination or end up scrabbling about in the junk with the PPI claims. This one offers more functionality in the form of detailed analytics along with industry and regional benchmarking.

We do hope these E-mail marketing tools will be very much useful for all the businesses across industries. The tools are common and some of them are premium paid services. Get benefited with the tools.

Prediction Of Social Media Marketing For 2015

Posted by | Posted in digital marketing, Internet Marketing, Online Marketing, Social Media Marketing | Posted on 27-08-2015

With a lot of social media platforms to choose from, you pretty much have to know where you are going before you embark on your journey to get your social media game right. So, where are we heading towards in 2015? While we get our hands on various national and global brands, these predictions are an accumulative personal perspective of what we have experienced.

Pay To Survive On Facebook

As the headline suggests, Facebook is not free anymore! To reach every individual who will make sense you will have to pay. Concentrate on images with 20% text rule! Post less, but post good and allocate a budget per post (precisely a very targeted reach). If you are still investing in a Like Campaign – ensure they are mainly re-targeted or you build a custom audience for the same (build more relevant community than bringing random likes to your pages). Create a content quotient; what is that one thing that will bring people to your page? As the saying goes, it is always first in the mind and then in the market. That ‘one thing’ to change ones perception about a product or a service really does matter.

Blogging Will Get A Priority

Best content is the best SEO! With time, brands will switch from less Facebook or LinkedIn posts to more blog posts. End of the day, driving traffic to website is what social media channels are also focusing on through their ads or content means. So, if your brands have hired SEO professionals or outsourced the same, remember a customized WordPress corporate blog will add a lot of value to your SEO strategies.

Linkedin Contacts Will Help For Lead Generation

LinkedIn.com/contacts will become mandate for Business Development Executives, especially in the b2b space! Growing LinkedIn network will only have LinkedIn Contacts and LinkedIn Advanced Search as solutions for better networking with existing contacts. Growing your LinkedIn network at first level will become important for better search at the 2nd and 3rd degree connections + to give better visibility to on-platform publishing. Marketers will consider re-publishing their blog posts on LinkedIn platform.

After the Google+ Authorship was removed, Google+ for brands will become another content dumping platform. A great SlideShare profile can help showcase your expertise and build thought leadership. Twitter is lately innovating the advertisement opportunities. Instagram has gone so mainstream that it is more than just a place to share photos.

Tips To Help You Out With Visual Storytelling

Posted by | Posted in Internet Marketing, Online Marketing | Posted on 11-08-2015

Your content can generate up to 94% more views if you add compelling visual elements and graphics. To make visual storytelling work, you can’t simply slap a few stock photos onto your blog or social media posts. Just as headlines and calls to action must be crafted carefully, your visual content deserves more than a second thought. Your target customers will form their own interpretations and first impressions based on the visuals you choose to put before them. A consistent strategy also creates a connective thread, leaving visual bread crumbs across your social, website, blog, etc., for your audience to easily identify you. By including visuals in your marketing, you are adding sensory keys to clue in your audience on what you’re trying to say.

Authenticity

If the popularity of selfies and emojis are any indication, we’re a world of visually driven content consumers. That’s why it’s easy for most people to spot fake or poor attempts by brands to capture their attention. Audiences want real, candid moments – not cheesy stock or promotional photos. As a marketer, you want to tap into your audience’s emotions, and say something that is significant and relevant.

Sensory

A good image not only pleases the eye, but it stimulates all the senses. Images go beyond communicating a place or thing – they can create warmth, evoke nostalgia, or instill modernity.

Relevance

We all like to look at photos and videos that are pretty, interesting, moving, or even breathtaking. Even if your imagery hits one of those marks, that doesn’t necessarily make it relevant for your audience. Think about whether an image will speak to your end users and fit in with their values and mindset.

You don’t have to be a natural artist or designer to create a gorgeous visual identity for your brand. Listen to your gut. Go with images that feel relevant and authentic to your brand and your audience, that make you feel things and represent the people with whom you’re trying to connect, and will help you create a winning first impression for your content.

Why E-Mailers Are Still The Most Important Marketing Collateral?

Posted by | Posted in digital marketing, Online Marketing | Posted on 09-06-2015

Businesses and people all over use E-mail ID as their primary digital address till date. Even though social networking websites has taken bigger share when it comes to personal space and for bonding over internet, E-mail remains as the primary communication channel for businesses and official sharing. When it comes to marketing collaterals viz. Newsletter, presentations, E-mail still dominates as the highly used marketing collateral.

Opt-In Email Advertisement

In other marketing collaterals, we could not witness such feature as people themselves opting for getting product related information. In many business websites, one could see the option to subscribe for E-mailers. This subscriber list, when used optimally proves to be completely effective. Because in this case, the visitors (subscribers) themselves choose to know about the product and company. Opt-in email marketing is a method of promotion via email whereby the receiver of the advertisement has accepted to receive it. This method is to do away with the disadvantages of email marketing.

Much Helpful ‘little Data’

With E-mailers, we have almost complete control over the marketing activities, timing and the reach of the marketing activities. When we carry out Email campaign, we will get large amount of little data which proves to be very much useful. This little data will be handful during subsequent practices of marketing activities. Email marketers can improve their plan by analyzing  the ‘little data’ where unique minutes can result in big possibilities.

Personalization And Integration

Easy-to-personalize Email campaign for the subscribers can be created with dynamic content within the email. It could also be embedded with external data based on the preferences of the particular receiver. Another add-on feature is that, it can be integrated with WordPress, CRMs, accounting systems, payment systems, social networking sites and much more.

E-mail marketing has its own set of pros and cons, but the ability to customize it is unparalleled which makes the E mailers stand apart from the rest marketing collaterals. Apart from it, it remains the oft visited place by the clients which could be accessed by the marketers. There is also a sense of affinity when a customer sees a mail addressed and designed directly to them, which increases the conversion rate.

Online strategies for a better business

Posted by | Posted in Online Marketing | Posted on 28-11-2014

Almost every site on the web is built to get a good number of views in order to propagate the business either on the site itself or by providing an insight into the products and services offered by the business enterprise and get an offline sale.

Thus, it is highly essential for a website to determine the site’s sales point and reach the audience accordingly. To get a good return on your investment, it is important that your web site has a clear, defined purpose. Simply having a website just because a business competitor has is not enough. A number of strategies have to be implemented to get a good return on the investment. Here are few Common strategic purposes for web sites. implementing these strategies will not only increase the business perspective, but will also help in spreading your name globally.

Credibility
Not every business needs to use their website to promote their business, however, people considering doing business with you will often check you out on the web to gain a level of comfort that you’re a business with substance. Other businesses find that having a good website is essential for attracting good staff as most applicants will check out your website in preparation for an interview.

Promote Your Business
Promoting your business online is a great reason for having a website. With the high level of competition, having a website isn’t enough. You need a planned approach to not just building website traffic, but for converting that traffic into business results.

24/7
A website can provide around the clock customer service that may be too expensive to implement with human staff. This makes customers prefer you amidst your competitors.

Improved Customer Service
In a society that craves instant gratification, tech-savvy customers value the option of being able to complete customer service tasks online without the need to talk to a customer service rep. From mundane (but important) tasks such as reviewing billing histories or resetting passwords, a website that is connected through to your back end systems can improve the level of service that you are able to offer your customers.

Needing Less Staff
By adding self service capabilities to your website you may be able to reduce the load on your call centre, sales team and customer service staff. By reducing that workload your business will be able to efficiently service a larger customer base without needing to hire additional people.