DIGITAL MARKETING TRENDS OF 2016 THAT CAN CHANGE THE OUTLOOK OF WEB DEVELOPMENT

Posted by | Posted in digital marketing, Digital marketing Services, Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 30-05-2016

Human beings are used to evolution and so are they used to the evolving trends of digital marketing. As the network grows and reaches out to a global audience, so do businesses find different ways of marketing their products. New user preferences would mean to develop a successful online marketing strategy that will help businesses establish their optimal digital and physical presence.

Some of the trends that can be seen in 2016 are:

Social media impact: Email marketing and social media interactions take the cake when reaching out to audiences. The platforms are compelling and persuasive content draws the customer towards the product to know more. Requesting customers to sign up to the business’ social media channels will build a strong relationship between the enterprise and the customer.

Conceptual and contextual content: Contextual content goes beyond personalization and responds to customer behavior rather than just a need query. Conceptual content is topic-focused and mobile-compatible. Online habits and social preferences of the prospects are tracked thus enabling real-time and engaging marketing activity.

Podcasts: Digital audio podcasts that are made available for download on portable media and adding customer subscription to it can leverage advertising. It is one of the most powerful ways of building customer loyalty.

PPC: Pay-per-click internet advertising is extremely helpful in redirecting traffic from the publisher to the advertiser. One of the most popular forms is the search engine advertising that can generate enough clicks into the business’ website.

Automation: Automating marketing saves time and improves productivity. By analyzing and identifying loop holes the business can schedule emails, segment contacts, manage content and automate social media. The technique reaches out to a wider audience and in no time.

Video advertising: Though video advertising is not new, it is all set to capture attention in 2016. With increase in customer awareness and perception, video ads will now be looked up to for more audio visual information especially for products that are better expressed through the media.

Mobile apps: Mobile application is bound to make the rounds and more so now, with Google changing their algorithm to reward mobile friendly websites. Mobile apps are responsive and can be customized to real-time convenience for individual users. 2016 will prove as a turning point for businesses as they personalize their apps.

Virtual reality: Still catching on businesses have now started paying attention to this new strategy where specific applications (more like video games) will be built for head-mounted display. VR is a new form of online advertising which is bound to gain popularity through video, social media platforms and messaging.

Along with the new trends, 2016 sees more investment in advertising and competitive marketing. Digital marketing investments will grow and will be poised for greater impact. With emerging technology comes emerging ideas and these trends will be integrated in no time. It will be a new challenge for web design companies across the globe.

The Quickest Tools to Build Mobile Apps

Posted by | Posted in Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 25-05-2016

Responsive web designs and mobile apps are simultaneously growing in popularity and usage. Where responsive web designs are soon to become a necessity, mobile apps are still catching up and soon to be the one prerequisite for shopping. It is now becoming imperative for companies to maintain responsive designs along with mobile app launches that will retain their visibility and customer drive. Mobile app development can usurp a lot of company budget and time. Where web design companies are willing to develop compatible applications best-suited to user and company needs, it is also important to take into account the time consumed for such an activity.

Alpha Anywhere: One of the most rapid app development tools that can create hybrid mobile as well as web apps to work offline. It gives a native look and feel and has a strong SQL database support. It resolves data development conflicts in just a few clicks. Mobile file system access is available with compression for large amounts of data for hybrid mobile apps.

App Press: App Press is a web-based and cloud-based platform that does not require any codes and targets iPhone, iPad and android apps. It claims to produce apps in just a day and new designers can easily train on the platform.

EachScape: EachScape is also a cloud-based and unified platform using the drag-and-drop editor suitable for native iOS HTML5 and android apps. The architecture depends on blocks and modules and can extend capabilities using SDKs.

iBuildApp: The iBuildApp consists of ready-to-use customizable templates suitable for iPhone, iPad and Android apps. It promises to create apps in just FIVE minutes.

Appcelerator: Appcelerator combines multiple frameworks, SDK and back-end cloud for mobile systems development. Titanium SDK is compatible with both native and hybrid mobile apps with one single code base. The framework is designed to develop high-quality applications with great speed.

Appery.io: Formerly known as Tiggizi it is a native and hybrid mobile app builder using cloud HTML5, and JQuery Mobile. Installation and download are eliminated because it runs on cloud. It connects to the REST API for data that can be easily used on the mobile which can also be tested for service response structures.

Conduit: Conduit is the simplest application builder that can create stunning apps very quickly. It involves just one click and no coding. Apps for iOS and Android can be developed within minutes with a variety of components RSS, events, e-commerce, social feed etc.

Other platforms that can create store-ready apps are Kinvey, Keen.io, Urban Airship, PhoneGap, Apache Cordova, Canvas, weejot and Apigee.

Important Features Of A Mobile Website

Posted by | Posted in Mobile, Website Development | Posted on 03-05-2016

Mobile marketing is one of the fastest growing platforms with the mobile internet making up at least 10% of the world’s internet use. Traditional websites and mobile websites require varied designing and coding treatments. The mobile revolution is here to stay so much so that it is imperative for businesses to be optimized for the mobile if they wish to meet their next customer. Mobile sales and marketing are proving to be extremely vital for strengthening the brand.

Some of the important features of a mobile website would be:

CTAs:

Clear, large and clickable Call-to-action buttons should imperatively be included on the mobile website due to the difficulty for the user in precise clicking on small screens. Finger-friendly websites should contain large, prominent buttons to enable accurate clicking for the user.

Mobile Maps:

The purpose of this feature is rather clear especially for small and local businesses that can be easily located by the users on Google. Mobile searches focus mainly on local areas so that consumers in the vicinity can visit the physical in-store.

Zoom:

Very obviously, phone screens tend to be smaller than desktop screens. It is best that product images are expandable or zoom able otherwise users may simply prefer to move to other websites that have friendly viewership.

Simplified Content:

Browsing on a mobile device may seem rather complicated due to its small screen but all the same extremely useful for the user to gather immediate and relevant information when required. It is always advisable to simplify the content and provide clear details so that they are easy to find.

Click to Call:

The click-to-call button mobile sites are extremely useful for the customers who wish to call the business and even visit it – more useful for local area businesses.

Optimization:

Optimizing the mobile website to be found by the user on the mobile, will enable users to locate and place the business in the line of their visit.

Mobile users are predominantly looking for sites that load in less than 5 seconds without too much scrolling or pinching. Maps and locations make it simple for the user to visit a local business to carry the product with them. Mobile friendly buttons with links to social media for customers to review the product is a feature that will increase customer trust. Ease of access to the main site as well information contained on the website and smooth shopping are experiences that are looked forward to by the customer. Multi-language support adds the cherry on the top.

Hybrid vs. Native – The Right Direction

Posted by | Posted in Mobile, Web Applications | Posted on 03-02-2016

“The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” – Raj Aggarwal, CEO of Localytics

A mobile phone is a distinctive device for any individual. Knowing the importance of accessibility, a customer’s mobile experience is extremely important for a business. With such constant possession, it only goes to say that information retrieved on the device should be reliable and responsive. Individuals spend 80% of their time online and most of this time is spent on mobile apps. Mobile usage equals to app usage. Technological emergence has paved the way to intuitive interfaces, high-speed data accessibility and smarter OS. People get easy and reliable information in the app market place with information is on their finger tips.

User experience is vital for the success of an application. One of the most important decisions’ that a business has to take is – Would they use native applications to entice their users? Or would they choose a hybrid application that integrates platforms and can be released universally? There are several articles on the topic but the decision lies with the company after weighing pros, cons and analyzing the impediments and the impact of both approaches.

Native mobile applications are explicitly developed for the mobile operating system. Application development is done using native languages such as Objective-C on iOS or Java on Android. The performance of native applications includes fast and fluid animations, access to phone hardware, latest APIs and multi-touch support. Native apps can easily be installed through Google Play or Apple’s App Store. In-built device features such as camera, compass, contacts’ list etc. are accessible to the apps. Native apps can also work offline and utilize the device’s notification system.

Hybrid web applications are a combination of HTML5, CSS and JavaScript. Hybrid apps are hosted inside the native application and have the look and feel of the native app too. It uses optimized JavaScript and compliant layouts and HTML5 codes that work on any platform. Sophisticated mobile applications are created without compromising native capacities. Most of the information is loaded as the user navigates through the hybrid app. Hybrid apps access device capabilities through Plug-ins, which are a consistent set of JavaScript APIs. Quick app launches into the market on multiple platforms can be accomplished in the least time possible. When connected to the web, hybrid apps give a full variety of content and features, retaining advanced offline capabilities. Hybrid apps have greater visibility due to its distribution through app stores and search engines alike. Content maintenance is as simple as maintaining a web page. Some popular mobile development frameworks used to build hybrid apps are Cordova, PhoneGap and ionic allowing flexible, cross-platform functioning.

The Quick Difference Table:

hybrid

In conclusion, mobile application development is a strategic decision that depends on the target platforms, the distribution of such applications through app stores, the apps’ ability to utilize in-built device features and the capabilities of the technical development team.

Development of a hybrid web application is faster, rapid, simpler and easy to sustain. Platforms are interchangeable and these are available in any of the app stores. Reduced costs of development with multiple-compatible platforms while retaining the usage of the device features are a placid combination giving you the best of both worlds.

Both native and hybrid apps fulfill different preferences of developers and subsequently the needs of the users. All concepts have to be considered before adjudging any of them as the perfect solution.

Mobile Websites Or Mobile-Friendly Websites – The Way To Go

Posted by | Posted in Mobile | Posted on 21-07-2015

Woman drawing sketches on computer in fashion design studio

Mobile optimized websites and building websites exclusively for mobile devices are two different things. Now-a-days, most businesses are going for mobile-friendly templates to build their website. This becomes easier to optimize and design for mobile devices. Now the extent to which a website is optimized for mobile is the case in point.

Optimize Everything- Images, Videos, Text For Mobile

Be sure to strip down the heavy media files that exist on your desktop site, such as videos. Use media queries to re-purpose your desktop site’s retina-ready images into lower res versions. And consider replacing bulky JavaScript libraries like jQuery Mobile with standalone JavaScript. Mobile devices operating under a 3G network are still considerably lagging behind in download speeds and users pay for bandwidth use. Factoring all of this in means that it is crucial to re size, crop and optimize images to best fit the specific device resolution and aspect ratio.

Creating A .Mobi Website Definitely Helps

.Mobi websites are sites that have been specifically designed to be viewed and navigated on mobile devices. Technically any domain can be viewed on a mobile device, but .mobi sites claim superior usability. From a user perspective, .mobi is preferable since all .mobi sites must be optimized for viewing on a mobile device. From a business perspective, there is a solid assortment of both pros and cons in taking the .mobi design route.

Test Your Mobile Website

As with any project, you’ll need to test your mobile website on as many devices as possible. Without owning all these devices, it can be somewhat tricky to find ways to accurately test for each. It will involve a combination of installing the developer SDK for the platform and using web-based emulators for viewing other mobile platforms.

Structuring a mobile-friendly website means rethinking the design process for a variety of screens across multiple mobile platforms. While tablets may be able to handle your full website, screens of smart phones are limited in terms of space, and yours is the task of providing their owners with a completely different user experience, which must be equally good.

Web Applications Going Mobile Is The Way Ahead

Posted by | Posted in Mobile, Web Applications | Posted on 11-06-2015

Business application development companies are now-a-days concentrating on developing the mobile version of their software. Microsoft releasing Enterprise mobility suite (EMS) in 2014 can be pinpointed as a major landmark in the adoption and penetration of Enterprise mobility solutions. Even before this suite from Microsoft, other technology companies have had delivered enterprise mobility solutions. EMS provides a comprehensive solution to help enable secure mobile productivity across any device. It also comes with multiple levels of data protection. EMS has a complete arsenal of tools flexible enough to execute wide variety of tasks.

More Companies Opting For Enterprise Mobility Solutions

The market trend makes it evident that the enterprise mobility is picking up. Other testimony to this fact are that the HP had announced a stronger partnership focused on enterprise mobility suite of Microsoft. Other similar suites which are sharing the enterprise mobility market are Okta Enterprise Edition, Airwatch Orange Management Suite. Apart from Microsoft, these suites are also showing increased sales record in recent times.

Right Mix Of Flexibility And Security

The enterprise mobility solutions are almost always integrated with cloud, unless the company specifically opts out of using cloud. Microsoft integrates with Azure, whereas other EMS providers use their own or other cloud services. The cloud storage also seamlessly works with the existing on-premises IT infrastructure. The data protection and privacy is very sophisticated that the encryption is done even at the file level. The shared documents could be tracked anytime, anywhere and instances of data abuse will show itself immediately. There is behavioral analysis, which is automated and shows real-time threat detection with easy call-to-action.

Integration With Cloud

The access to the data and cloud storage is manageable in every aspect. There is hierarchical access at both device and application level. There is multi-factor authentication, self-service passwords to give control over data accessibility. When it comes to device accessibility, desktop virtualization allows using the enterprise applications in data center anywhere, anytime. Apart from this, there is a bundle of applications which is made available for the users by all EMS providers.

The utilities of business application have been positively influencing companies for some time now. With EMS, this gets a notch higher than before. With these applications getting to become compatible in mobile devices, the future of mobility solutions to companies looks upbeat.

How to Build a Mobile Website?

Posted by | Posted in Mobile | Posted on 07-01-2014

A mobile website differs from a normal website in a lot of aspects. You have to give special attention to every element of a mobile website and keep ensuring that users find it easy to navigate through your mobile website to get the information they came in search for. There are a lot of things to keep in mind when you decide on the theme of your mobile website and the content that will go on your website. What goes on your mobile website will have the chance of getting many people’s attention in a very short time. Therefore, you will not want to make any changes later with the important information you’re sharing. I’ve compiled some important points that I have found helpful over these years of web designing.

Theme: Choose a simple theme that is simple and has room for the content. Use background pictures with much thought because people do not want to see complicated designs on their mobile websites.

Links: Do not overuse links on your mobile website because the little available space is of much value and you wouldn’t want to waste it on displaying links.

Ads: Try to avoid having ads as far as possible. Though you may get a lot of returns for placing ads on your mobile site, do not risk having ads on your mobile website.

Colors and Fonts: Do not use too many fonts. Also, try to avoid fancy fonts. Many mobile devices do not support fancy fonts and so if you use them, the user experience will be severely ruined. You can also make another option available for such users. However, not all users will have the patience to take a redirection to another page where they can see your page in normal font. So, it is best to avoid fancy fonts. Instead, you can save them for your normal website.

Content:Choose content carefully for your mobile website. As far as possible, try to use the same words that you have used on your normal website because that will provide users with the same kind of experience that they get on your main website. Also, if users feel familiar, they will tend to stay longer on your website.

Images: Minimize the user of images on your mobile website. When it comes to images on your mobile website, less is more. Use images only when necessary and also avoid using big images because people will not want to wait for your site to load. Also, when you use big images, the user might have to scroll to see the whole image. This is not what you will want and so use light images only at necessary places. Minimize the size of even the logo in order to save space for other content.

Code: Use fluid layout as far as possible. This will adjust the size of the website automatically to fit the screen size of the user. Though it would cost more for you, it is worth every penny you spend on it. Never think twice on investing on a fluid layout as the advantages are much more valuable than the cost.

These are some of the areas you will have to take immense care of when you design your mobile website. Use short and crisp content and avoid lengthy content so that users will not have to scroll. Provide a navigation menu to different pages and important features on every page so that users can easily jump to pages they want to use the most, which will also help you a lot in tracking the success of your content.