Logo – The Heart Beat Of A Business

Posted by | Posted in Logo Design | Posted on 19-11-2015



A logo speaks more than a thousand words. A good logo creates a great impression of your business. It is memorized by anyone who sees it. A logo will speak about what you stand for. It is imperative to design your logo well for recognition.

Features of a great logo design:

  • It is simple and easy to recognize
  • Versatile and memorable
  • Conveys a message instantly
  • Creates a perspective to the viewer
  • It is a timeless stamp

So, what contributes to designing a good and impressionable logo? A brief interview with the design team at RAREFLY, a logo design company in Chennai, gave admirable inputs for creating the perfect logo design. Logo designing companies have come a long way from just ‘thinking up’ of a logo. Designing a good logo involves researching the identity of the brand, conceptualizing and then idealizing it.

Our team follows a constructive brand identity design procedure as follows:

1. Recognizing the need – Though the design team may not entirely handle this step as such, this is a vital part of the design process. A company without a logo is like a bird without wings. The need for a logo and its importance has been one of the favourite discussions for creative minds and business owners alike. Where most companies understand the need for a good logo, there are few – and just a few – who undermine its necessity. It is this section of businesses that require assistance in recognition of a need for essential branding for their company. Once established the next steps of the process, just fall into place.

2. Gathering requirements from the client – This is one of the most crucial steps in the development of a logo. The design team formulates an interview sheet, which will gather the requirements of the client.

Name of the company – Understanding the name of the company and what it means. This will provide originality to the logo.

Name of the product or service – If there is a specific name of the product or service that is provided by the company, the team will attempt to understand and interpret it. This will induce inventiveness and ingenuity to the logo.

Captions – A logo can carry a caption if required without changing the meaning of the company, product or service. Some logos are best depicted without a logo. This avoids clustering of a logo design.

Need for a graphical representation or just word art – Logo can be a graphical illustration or it could be word art. The name of the company, product or service will be artistically rendered. The unique reproduction of the name itself will be the trademark.

Establishing conceptual representation – The design team attempts to find out if there are any religious or any other symbolization that the company may want in the logo.

Colour schemes – The client will express if there are any particular colour scheme that they may have in mind.

3. Remembering the basic characteristics of a logo design. Some of the fundamental attributes of a logo are:

  •  Simplicity
  •  Distinctiveness
  •  Appropriate for use
  •  Visibility
  •  Use of colours
  •  Scalability
  •  Memorable
  •  Legible

4. Establishing functionality of the logo – To establish functionality of the logo, besides understanding the name of the product/service and company, the design team needs also to evince:

Competitors information – many players for the product/ service or few; is the

company monopolizing the market.

The target audience for the brand – Who are the intended people using the product.

Looking for inspirations – To be inspired by existing designs, photography and even architecture

Following designing process will help and there should be a specific design process that helps arrive at the design of the logo.

1.Client identification

2.Requirement gathering

3.Establishing functionality and target audience


5.Gathering inspirations and research

6.Drafting the design



9.Drafting the design

10.Final concept

Designing a logo is not as easy as we think it is. Logo design services in India are now intensified and the importance of designing a good logo is now well-understood. A good web design company can create memorable logos that are extremely crucial for the existence and identity of a business. Rarefly is a logo design company based in India employing some of the best logo design teams to develop quality logos to enhance your business. We are thankful to the design team at Rarefly for spending time with us to share their knowledge. Their efforts to cultivate a brand identity for every customer is priceless.

5 Things to be considered during logo designing

Posted by | Posted in Logo Design | Posted on 07-11-2014

Tips on how to learn Graphic design

Designing a logo for your business organization is quite a challenging task. A lot of things has to be considered while preparing a logo which includes colors, font selection, images, size, shape, etc. here are top five things that needs to be considered during the process of logo designing.

Keep it simple. That’s pretty solid advice for a lot of things, including business logo design. If you’re looking to capture the attention of potential customers and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest.

The last thing you want from a company logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. The color choices in the Taco Bell logo represent a good example of one way to make a recognizable object stand out as an original brand logo.

It is vital to choose a design for your logo that lasts for a long time in the minds of the target audience. To ensure memorability of your logo it is must to keep it simple and vibrant.

When selecting a company logo, know your customer audience—both who they are and what they expect from you. Ask yourself what your company logo says about your business. Does it emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.

A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand—whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A good logo works as both a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem. Think about all the formats that you use to connect with customers, and be sure that the logo design you select works well with each.