How to Design a Creative Brochure?

Posted by | Posted in brochure design, catalogues design, corporate presentation, Design, Presentation | Posted on 08-08-2016

Brochures represent the brand identity of a company and are one of the important marketing tools that help to build market presence. A good brochure design should strike the right balance between visual appeal and the content.  Prospective customers try to seek as much information as possible from a brochure with respect to the company and the brand value it holds.

A creative brochure will represent the uniqueness of a brand and will engage a customer  into reading further, till the last bit of information is absorbed.


As a designer, it helps to learn about some key elements of creative brochure designs:

1) Knowing the objectives: Before you plunge into designing a brochure, understand the goals of the business and understand it right. Knowing the purpose of your brochure, will help you decide precisely as what kind of layouts, styles can create the right visual.

2) Know your target audience: The brochure design should appeal to the right customers. You should know your target audience, their mindset and come out with a design that will help them tune in better to what the brochure wants to convey.

3) Keep a short list of fonts: A brochure is a critical communication tool. It is all about readability and, legibility of the fonts is a must.  Uniformity and consistency is as important across the different elements of a brochure as it helps to keep the customer engaged in a single stream of communication- the visual, the layout and color scheme, blend in to connect and engage with the reader.

4) Content coordination: Brochure designs should work in close coordination with the content. The placement of the content, images and the placeholders in the layout will give a clear picture on how the outcome will be.  This becomes even more important, when visual communication takes place through the images/photos, which need to be in sync with the copy text.

5) Keep the text simple and short: Content is an integral aspect of brochure design and it is one of the communication channels with the customer. Long winding sentences or complicated words may disengage the reader from your brochure. On the other hand, crisp communication will not only convey the message but also leaves a “takeaway” for the customer.

6) Think ‘out-of-the-box” for your brochure structure: Brochure designs need not stick to the “pamphlet” structure. You could think foldable, linear flaps or even 3-D shapes, which can incite the curiosity of a customer to explore into a “new” format of brochure. The more creative your brochure is, the more unique it will be. And, it is this uniqueness factor, which will stand out in the clutter of brand-images that woo customers with unmatched services or products. If you need to outpace competition, you need to think different.

When it comes to brochure designs, creativity and market dynamics play a major role in entailing customers to a particular brand. Rarefly technologies has the right blend of creative skills and up-to-date market knowledge  to deliver the right impact through creative brochure designs.

Quickest Tools to Build an E-commerce Website

Posted by | Posted in Design, E-commerce, e-commerce website design, web design, web design company, website design, Website Development | Posted on 04-08-2016

With the far and wide reach of the online medium, businesses are taking to ecommerce seriously. Small and medium scale enterprises are seeking to exploit the potential of this medium. They are looking to tools that will help them build an e-commerce website, real quick and connect with their customers, in a faster, efficient, and smoother manner.


Here are Some of the Best, Quick and Simple Tools to Build an E-commerce Website:


With over 100 professional templates, custom and professional, shopify’s platform offers a wide range of choices for you to pick from. There is the App store in Shopify, which sports numerous apps such as inventory management, book keeping, social media etc. It supports over 70 payment gateways. With a team of professional designers on board to help you with the design, it also offers 24*7 support


Close on the heels of Shopify is BigCommerce, which offers a comprehensive set of tools to build your ecommerce website. BigCommerce designs are also scalable, meaning that you can add more to your site, in case it is needed in the future. It supports over 60 payment gateways and comes with an app store and a team of qualified experts to help you design.

Wix eCommerce

If you are looking at simple drag and drop website builder, then Wix offers a platform to insert text, images, videos etc, wherever you want. Wix cannot help you with advanced tools for ecommerce website building.


For a basic, functional, online store with not much of hi-end functionality, SquareSpace would be the apt choice to build your ecom website. They have a host of professional templates along with experts for hire, for coding, or customizing your designs. It offers some of the basic tools to integrate into your site and gives user discretion to configure the available functionality


As one of the easiest to use ecommerce building tools, Weebly is helpful for basic ecommerce sites. They may not have hi-end tools for advanced functionalities of a site, but what they offer suffices when you are looking to build a simple online store.

The tools for building your own e-commerce website are comprehensive and with some bit of expert guidance from legacy players like Rarefly technologies, these tools can be explored in length and breadth to bring out the basic to advanced level of functionality in your e-commerce website.

Latest Web Design Tips For Beginners – 2016

Posted by | Posted in Design, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 26-07-2016

Web Designs are about creating the right interface between your business and a prospective customer. Good website designs optimize on the latest technologies to create the right blend of creativity and usability. Much as a website is representative of your brand it is also the lead to convert a user into your customer.

A few valuable tips on the latest in web design will give beginners more insights on how and they should begin:


Keep it Simple

Complex web designs may discourage users to proceed further in your site, as they will not have the patience to “experiment” or “try out” new things or new modes of approach on your site. Online users come with a singular objective of either seeking information or buying the product/service in the easiest manner possible.

Keep it Clutter Free

Overcrowding with too many components and styles in your design pages may blur the focus of your page. You may want to advertise a freebie on a particular page and at the same time create placeholders for a new product. While fitting in both aspects in your web design, you need to ensure that there is no overlap or overcrowding that will defeat the purpose of both.

Create Empty Space

It is not necessary that your web page should be chock-a-bloc with images and text. Empty space is a must as it acts as the “connecting” point from one visual to the other.

Follow Hierarchy

In terms of presentation of products/services in your web design, prioritize the components that need primary focus. Accordingly, use styles/visual for the components you need to showcase first and let the attention cascade down the hierarchy.

Smooth Navigation

One important aspect of web design is that navigation from one page to the other should be kept smooth and simple. There should be provision to go to the home page from any of the sub-pages. In addition, the “back” button should always be enabled to help users reverse/ go back to the previous page.

Use Uniform Style

Be it CSS or other style sheets you use in your web design, ensure that you keep a standard format to be followed across all your web pages. Users like uniformity or “likeness” when they are using a particular function/utility in your site.

Responsive Website Design

Website designs should be in the framework of RWD(responsive web designs), which means that they should be compatible across all devices- mobiles, iPADs, tablets etc, in view of the mobility of users and the ready accessibility these platforms provide.

With the above tips for the latest in web design, beginners will learn about the different parameters that provide the framework for a robust, user-friendly, aesthetic web design

Best Free Bootstrap Templates for 2016

Posted by | Posted in Design, E-commerce, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 03-06-2016

Savvy money-wrenching choices are not always the best and immediate choice. There are a bunch of alternatives that offer tools, features, plugins and other items that are limitless which can cater to all business specialties. There are several HTML5 and CSS3 templates available with outstanding features which offer user-friendly formats, jQuery sliders and more. A large number of such free HTML5 bootstrap templates even seem like advanced themes. Some of them are:


The main features of the template is that it is lightweight and supported by multiple browsers such as chrome, firefox, explorer 10+, and Opera. It is modern looking, with a smooth navigation, good typography and color themes. It has some subtle transition effects with a clean and spacious design.



For a flat design, that uses CSS3 animations, it is clean and simple.



A theme from Solid is a multipurpose theme that utilizes hover effects, unique fonts and works well with retina display devices. It was developed with a bootstrap 3.1.1 and is now available in a WordPress version. 



Also belonging to it is a one page advertising template which is bold with eye-catching headers. It is sleek, with minimal design and depicts a new style to display a new product. 



Baker is a creative and clean multipurpose design template meant for agencies and professionals. Powered by the bootstrap framework it also contains unlimited color combinations, web fonts and image sliders. It is extremely easy to customize with well-documented files available. 



Maundy getting launched in 2016 is a template built in bootstrap framework. It is simple, elegant, and most of all mobile-friendly. With a multi-purpose usage it has CSS3 animations, a working contact form, multi-browser support and is easy to use.



A fully responsive, free bootstrap HTML5 template, tempo is modern, with image sliders, consists of cross-browser compatibility and limitless color combinations. Created with the latest bootstrap framework it has some amazing features that suit most businesses.



The template is an easy website builder within a few minutes. It is retina-ready, fully responsive, and contains umpteen image sliders, mobile menu, price table, video background and many such features. Bootstrap 4 is hosted by 



Nitro uses bootstrap 3 it has a free collection of templates for a portfolio or a web agency or a corporate. It allows strategy, direction and exploration as customizable options. 


There are several more templates in bootstrap which are amazingly customized and can be tweaked for personal use too.

Transforming Invisible Businesses To Visible Entities With Advanced Responsive Design Techniques in 2016 – PART 1

Posted by | Posted in Design, web design, Website Development | Posted on 04-04-2016

The future is here and there’s bound to be more mobile phones than people. With the internet and mobile technology spreading like wildfire, responsive designs are fast becoming a necessity rather than a marketing strategy. In order for a business to thrive it is imperative that it is found – EVERYWHERE especially on the fingertips of the user. An embarked enterprise should also be obtainable to the potential buyer. A web design company today focuses on user-centric designs that are pleasing and engage a prospect. A continuous practice has made this redundant with nothing out of the ordinary. Mobile phones and small-screened devices that network with the world created the new challenge discernability. This paved the way for the evolution of responsive web designs. And so developers mastered flexible grid layouts. The whole expanse of technology at their disposal, web development services by 2016 started innovating advanced design techniques that can help transform businesses into a visible format.

Improved Performance:

The top of the page requires HTML, CSS, and JavaScript to get fast performances for the first response from the server. The <head> has crucial CSS content in it when the HTML is loaded. To gain speed the <head> remains about 200 lines and the rest of the content at 14kb payload to break the 1000ms barrier. Basic loading techniques require GZipp for files and setting expire headers for content that is static. Lazy load requires a jQuery plugin which loads images after a certain timeframe. In advanced techniques CDNs can deliver static content fast and sanctioning SPDY for http2-enabled browsers will allow parallel HTTP requests instead of synchronous. Modular content patterns can be used to load content snippets from attributes data-before and data-after data-replace.

Advanced Layouts:

Flexible grids and media queries determine the layout. One simple option is :nth-child() selector. Responsive web designs can be coded with some of the most powerful options to improve website readability. Where floats make line-wrapping, left and right side alignments, and reversibility of floated items easy and supported by all browsers, there are certain problems that can be encountered. For example, relative height, maintaining content flow and alignment adjustments can be difficult. The new and advanced layout methodologies will require the usage of display:table-cell and display:table to present content even in a CSS table. Where the display:table-cell doesn’t allow wrapping, the text-align:justify used on the grid can handle margins at breakpoint 3n+3, 4n+4 etc. The text-align:justify does not need any calculating between the margin elements and allows easy wrapping of lengthy lists of elements. CSS flexboxes are usually used as a functional fallback. It is easy to write and true vertical and horizontal centering is possible with the margin:auto. The future of grid template layouts, though, is the CSS3 grid layout template. A novice front-end developer can use it easily to change page layouts by manipulating the order of ‘bbb’ to ‘bbc’. In addition, the box-sizing:border-box calculates the width of an element and the CSS3 calc function [calc()] receives 70% and 30% responsive widths respectively.

Having sped up the browser and decided on advanced responsive layouts, in our next part, we will explore more about media queries, responsive typography, and responsive images. Watch this space for more!…

WordPress Sites – The Perfect Choice for Organic Rankings

Posted by | Posted in Content Management System, Design, web design, Website Development | Posted on 23-03-2016

Ever wondered why WordPress sites give the best organic results? Because everything runs on it – the webshops, blogs et al. WordPress is a fascination for most developers due to its versatility and adaptability to several platforms. It is simple to use and effective in implementation. Around 10 million websites around the world are built on WordPress.

WordPress is designed in such a way that it creates SEO-friendly websites. So what does WordPress have that other platforms don’t?

The features and functions of WordPress guide the search engine towards specific pages, categories, and posts. It enables the search engine to crawl the site for relevant information to include it within its database. WordPress comes with several built-in optimization tools.


With the Permalink functionality search engines identify URLs easily with specific string characters. Once the Permalink is turned on in the dashboard, it can also be manually changed when necessary. In addition to the ability to use .htaccess to create permalinks, pinging, and blogrolling, WordPress also uses third party plugins that can be used for SEO.

Content Creation and Management:

WordPress provides great out-of-the-box SEO mechanics. All the themes available in WordPress are optimized for SEO and designed for Googlebot to crawl through them making all content easily discoverable. The internal logic and link structure are simple and can be universally shared among websites. WordPress does not generate duplicate content. WordPress has a built-in XML sitemap which is Googlebot’s guide to the best information on the site. A notification is sent by WordPress to Google about each publication and posting that is uploaded onto the page.

Plugins and Pings:

The vast WordPress community has a number of plugins and SEO support systems that can accomplish the basic needs of SEO goals. Interactive features such as pings, comments and trackbacks are supplemental tools that allow individuals to interact with the WordPress site. It enables visitors to provide free content in terms of blog posts and comments.)

In addition to the above, it is best to avoid using too many tags and categories for the posts because Google recognizes content. Stuffing postings on WordPress with categories and tags will only make Google wary and forcefully exclude the post from the readers.

WordPress has a solid foundation and reputation for being extremely SEO-friendly. With intended keywords, the organic rankings of a website are extremely good.

To Summarize:

Speed of publishing WordPress is outstanding
Automatic notification of any content with built-in Ping services
URL structures are exceptionally SEO friendly
Sharing and commenting are built-in features
Numerous development support and plugin features

With WordPress it is as easy as signing up, login, click a button and the process is ready!


Posted by | Posted in Design, web design | Posted on 15-02-2016


Rarefly webdesign trends

Since the advent of the worldwide web, the number of websites has drastically increased over the past two decades indicating the power of web technology. This also simultaneously increased users around the world demonstrating the evident power of information and subsequent accessibility to it. As the world started shrinking their screens, creating the right kind of web design became an undeclared guideline only to enable users to draw their attention to specific information that they require. At the same time, businesses understood the meaning of visibility and saw the potential for vast profits from queries and conversions through adequately exhibited websites.


Changes in web design are directed by a few factors such as:

Technology is the biggest driver of change for website designs. Advancements in technology determine, which way the designers and developers have to go.
User tastes: all design models are developed according to changing user tastes
Entry of creative fields into an ideally-technological domain – with creativity comes innovative designs and visually appealing fabrications

Of late there has been a lot of emphasis on ‘responsive’ designs. RWDs or responsive web designs are meant to cater to all devices using HTML codes and CSS to modify page appearances. Here are some of the trends we can foresee in 2016.

1. CSS3 layouts – With increasing browser support for CSS3 most web design companies fancy the layout modules. Usages are safe; layout paradigms are easy and attract fewer hacks.
2. Popularity of UI patterns – It’s the usage of WordPress all the way. WordPress has proven itself to be one of the most cost-effective platforms offering both user-centric layouts and flexibility to the developer.
3. The Hamburger menu – The user is mature now and looks for innovative patterns along with menu options to choose from. A moderately criticized pattern, it is fast gaining momentum due to its easy functionality.
4. Lengthy scrolling – The days are gone when all web design and content is placed just above the fold. Responsive web designs are solicited to make web design and development compatible to mobiles. The power of hand-held devices cannot be underestimated especially when the user has graduated to mobile browsing.Users are bound to look for friendlier responses from a web design.
5. Cinemagraphs and illustrations – Cinemagraphs are not new but have gained enough leverage in 2015 for its continued usage in 2016. The images easily capture the users’ attention. HTML5 allows effects to be applied in real time. Simultaneously, illustrations give the user the freedom of interpretation and personalization.
6. Bolder typography – When typography is bold it is a sign of assertion. It demonstrates the seriousness of a business and conveys important messages and company values.
7. Flat design – A flat design is perfect for RWD. It is inclusive of fine ingredients and uses less texture which can confuse the user’s interpretation.
8. The immersive experience – HTML5 canvas and CSS3 transitions capabilities prepare the user for a more immersive and interactive experience. It keeps the browser engaged to the website with the story that it has to tell.

There are more variety and dramatic designs that are taking shape as the year 2016 progresses. Web standards are getting better browser support and avenues for creativity seem boundless.

Perfect Brochure Design For Your Business

Posted by | Posted in Branding and Stationery, Design | Posted on 08-09-2015

Someone has said rightly, that the first impression is the last impression; this also implies to business stationery. Corporate Brochure is an essential thing for businesses offering products and services. When you meet your potential clients, you can handover your corporate brochure. You can also distribute your company brochures in nearby areas as well as exhibitions and workshops. You can also update your clients for product updates and new launches with such brochures.

Choose A Company With Wide Experience

When you want to get professional brochure design, find the experience company with skilled graphic designers. See their customer reviews for their experience. To design the best brochures, you need to hire an experienced corporate brochure design company to design and print your business brochures. Here is a small guide for how to choose right corporate brochure design company.

See What Type Of Brochures They Offer

Mainly there are four types of brochures, Single Page Brochures (Leaflets), Two Sided Brochures, Four Sided Brochures and Catalogues. See the company that you choose offers all these types of brochure design. The best way to judge the expertise and skills of a company is to see their work portfolio. Check what brochures they prepared for other clients. How was the quality? Also ask for expected work delivery time.

Ask For Samples

Before you finalize company for corporate brochure printing, ask for some samples. This way you will confirm the authenticity of the company as well as you will get the idea about the work they deliver. To impress your audience, you need to use good quality papers. If possible use thick and glossy papers.

Whether you want to advertise or you want to inform your clients about new launches as well as existing products, you need your company brochures ready which also represents your company. You need to design your corporate brochures wisely as they can attract new customers as well as impress your clients.

Are you in a need of a brochure for your company?

Posted by | Posted in Design | Posted on 15-12-2014

Tips on how to learn Graphic design

Are you in a need of a brochure for your company? Do you feel that designing and printing a brochure is very costly? Or, if you already have a brochure, is it not having any impact on your business? If yes, here are few ways to plan your brochure to enhance the conversion rate of your business.

1. Understand your customer.
Before you spend any time planning a brochure, make sure you understand your customer. Why would they want to buy your product? What’s the most important thing it can do for them? What is the most important problem your product or service can solve for them? If you don’t know the answers to questions like these, go ask. Talk to your salespeople. Talk to customers. Use their answers to help decide which benefits to play up in your brochure.

2. Plan your brochure for AIDA.
AIDA is an acronym for Attention, Interest, Desire, and Action. To be effective, your brochure needs to get attention, get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action such as buy now, call and make an appointment, return a post card.

3. Don’t put a picture of your building on the cover of the brochure.
Sure, you’re proud of the building and the way the company has grown. But your customers really don’t care how proud you are of your company, or how big your building is. The only thing they care about is whether or not your products meet their needs. Don’t waste space you should use to sell your products and convince customers to buy now.

4. Sell, don’t tell.
Your customers and prospects aren’t really interested in your company or products. They are interested in themselves and/or their own businesses. To get their attention, your brochure needs to focus on the benefits they will enjoy by making a purchase from you. Remember, people don’t buy telephone answering machines to record messages. They buy answering machines so they will never miss an important call again.

5. Use headlines and graphics your audience cares about.
The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few recipients will bother opening it.

6. Use bullet points to focus on the key features of your product or service.
Consumers and business people alike are pressed for time and have many ads vying for their attention. So they tend to skim quickly through the copy. Feature-rich bullet points will help keep them focused on what you offer and lead them towards the action you want them to take next.

7. Tell them what you want them to do after reading the copy.
After you interest the reader in what you sell, you have to take the next step: tell them what they need to do to acquire it. Don’t just assume they’ll look for your phone number and call or visit your website. If you don’t tell them what action to take, they may take the wrong one – calling another merchant or service provider instead of you.

8. Give them a reason to act now
If you don’t urge the reader to act now, and don’t give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. The customer will move on to the next thing that catches their attention and forget all about you. Some of the more common offers to get customers to buy now are special discounts that are only valid before a specific date, a free gift for purchases before a specific date, and rebates for purchase by a specific date. Others that don’t involve discounts or giveaways are reminders to buy now because the quantities are limited (if they really are), or because prices will be increasing, etc.

9. Make it easy to respond.
Be sure your business name, phone number and website url are easily found in the brochure. Add your FaceBook or Google+ business page, if you have someone who watches those regularly, too. A QR code that takes people either to your product page or to a page to signup for your newseltter is yet another option to consider.

10. Take away the risk.
Once you’ve built up the desire to have what you sell, you could still lose the sale if the customer has any concerns about purchasing because they don’t know who you are or how good the product really is. To ease the customer’s fear, include a money-back guarantee.

Tips On How To Learn Graphic Design

Posted by | Posted in Design | Posted on 22-05-2014

Tips on how to learn Graphic design

Graphic designing is such a cool job that you will not want to change at all once you get the hang of it. You may have seen people depleting their savings to learn graphic designing. It surely helps you to become a good graphic designer to study such courses. However, you can also become one without spending so much. It is easy to teach yourself to design well and even make a long career out of it. All you need are five things.

1. Interest in learning
2. Perseverance
3. Interest in learning
4. Perseverance, and
5. Interest in learning

How to learn?

Learn to Draw: Learn to sketch a little before going for any kind of software training. Draw just about anything you feel like drawing. It is not even necessary that you have to become an expert but knowing some basic stuff about drawing will help you out greatly when you start designing images. It will help you strengthen your foundations and build your skills quickly. When you’re trained enough to do a decent and interesting sketch, you are good to go ahead with exploring designing on software.

Learn Software Applications: When you have taught yourself to make good sketches, you can start learning to design images on software right away. All the bottled up interests might explode and you may fall head over heels in love with any software that comes your way. Take control of your interests and learn those that are really helpful like Photoshop, Illustrator, and so on. These widely recognized and used software have the necessary tools to make your designs exciting and unique. When you are equipped with such knowledge and the right tools, you can start practicing. Hear me right. You’re still practicing. There are more things you will have to do.

Learn Specialties: As you fumble around with different images and designing images just to practice, don’t assume that you’ve created a portfolio. You’re still practicing and so look around to find out what interests you. Do some soul-searching and find what you’re interested in doing and discover what your specialty is. If mobile app images are what attract you, then learn how to design them, read books about them and keep exploring. If infographics is on your mind, give it more attention and spend your time and effort on sharpening your skills to build infographics. Like every other field, do what you like and you will shine one day.

Build a Portfolio: It’s now time to build a portfolio of images, your very own designs to show people what you have acquired by all these days of learning and practicing. However, do not be quick to add all images you design after this stage, to your portfolio. Get personal feedback for every single image from people who know something about designing. It’s okay even if your images aren’t great or their feedback says that you got to improve a lot. Learn to interpret their feedback as the areas you need to improve on and embark on a journey with more passion to achieve what you started to do. Do not ignore criticisms and consider everything people say but stick to the constructive ones. There are nay-sayers everywhere; do not let their voices stop you from practicing more.

If followed ardently, these steps will help you become a cool graphic designer very soon. Patience and practice are two virtues you will have to have stored up a lot in order to achieve success in learning graphic designing this way.

Rarefly Technologies has a group of expert graphic designers who have gathered a wide range of experience and knowledge in their field. Each challenge they have faced has helped them sharpen their skills and they are now equipped with everything necessary to create incredible images. Call us to learn more about our graphic designing services.