How to Design a Creative Brochure?

Posted by | Posted in brochure design, catalogues design, corporate presentation, Design, Presentation | Posted on 08-08-2016

Brochures represent the brand identity of a company and are one of the important marketing tools that help to build market presence. A good brochure design should strike the right balance between visual appeal and the content.  Prospective customers try to seek as much information as possible from a brochure with respect to the company and the brand value it holds.

A creative brochure will represent the uniqueness of a brand and will engage a customer  into reading further, till the last bit of information is absorbed.

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As a designer, it helps to learn about some key elements of creative brochure designs:

1) Knowing the objectives: Before you plunge into designing a brochure, understand the goals of the business and understand it right. Knowing the purpose of your brochure, will help you decide precisely as what kind of layouts, styles can create the right visual.

2) Know your target audience: The brochure design should appeal to the right customers. You should know your target audience, their mindset and come out with a design that will help them tune in better to what the brochure wants to convey.

3) Keep a short list of fonts: A brochure is a critical communication tool. It is all about readability and, legibility of the fonts is a must.  Uniformity and consistency is as important across the different elements of a brochure as it helps to keep the customer engaged in a single stream of communication- the visual, the layout and color scheme, blend in to connect and engage with the reader.

4) Content coordination: Brochure designs should work in close coordination with the content. The placement of the content, images and the placeholders in the layout will give a clear picture on how the outcome will be.  This becomes even more important, when visual communication takes place through the images/photos, which need to be in sync with the copy text.

5) Keep the text simple and short: Content is an integral aspect of brochure design and it is one of the communication channels with the customer. Long winding sentences or complicated words may disengage the reader from your brochure. On the other hand, crisp communication will not only convey the message but also leaves a “takeaway” for the customer.

6) Think ‘out-of-the-box” for your brochure structure: Brochure designs need not stick to the “pamphlet” structure. You could think foldable, linear flaps or even 3-D shapes, which can incite the curiosity of a customer to explore into a “new” format of brochure. The more creative your brochure is, the more unique it will be. And, it is this uniqueness factor, which will stand out in the clutter of brand-images that woo customers with unmatched services or products. If you need to outpace competition, you need to think different.

When it comes to brochure designs, creativity and market dynamics play a major role in entailing customers to a particular brand. Rarefly technologies has the right blend of creative skills and up-to-date market knowledge  to deliver the right impact through creative brochure designs.

How to Make Attractive Corporate Presentations and Brochures Design

Posted by | Posted in brochure design, corporate presentation, Presentation | Posted on 02-08-2016

Attractive corporate presentations and brochures design aid in your brand-building initiatives. A good corporate presentation or a quality brochure speaks volumes for your business brand, in terms of the professionalism, values, and standards that you project through that channel. The main objective of both these media is to communicate across to your target audience, the objectives of your business. Where a corporate presentation is more of a live, hands-on process with your audience, a brochure is more of a take away, as the first and the best impression of your brand.

An attractive corporate presentation and brochure design should encapsulate the following features:

1. A neat design with a layout: The framework of your corporate presentation and brochure design will help give the right start as to how the content and other elements will fit in. Knowing about the latest design trends and the most happening formats in print/ hard copy for brochures will help to decide better.

2. Keep your objectives/goals clear:  Be it a training session or a business meet with clients or a marketing strategy for a new product or service, ensure that your slides or brochure page is not cluttered with information. The main idea of a presentation is to engage the audience so that they actually “listen” to what you have to “say” through your presentation or brochure.

3. Know your target audience: It pays well to do a bit of background study about the market you  are targeting. Understanding their mindset helps to drill out the most viable and effective communicative tool in terms of content. The visuals – text, video, colour schemes all work in a cohesive manner to engage your audience.

4. Insert Pictures/Videos, when necessary: A picture can speak a thousand words. If lines of text in your brochure can be replaced by a catchy image with a catchphrase, it would add more meaning, as the communication is instant. A graph or pie chart would make more sense in your corporate presentation than a tabulated column of data.

5. Keep it crisp and simple: The sole purpose of a corporate presentation or a brochure design  is to get the “idea” across. Fewer the words, faster will be the reach. In addition, it is equally imperative to keep the content simple with respect to the choice of words or the structure or flow of visuals/text.

Attractive corporate presentation and brochures design can help create the first and the best impression on a prospective client/customer. Rarefly uses the right blend of creativity and technology to create professional, affordable, brand-worthy corporate presentation and brochures.