How To Effectively Use Social Media To Maximize The Reach Of Your Content

Posted by | Posted in content marketing, Social Media Marketing | Posted on 28-07-2015

Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.

Content Is King

Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and info graphics in addition to classic text-based content.

How Google’s Social Media Serves Marketing Needs

Google+ promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.

Optimize Headlines And Images

All social media marketers understand that an article lives or dies based on its headline and featured image. On Linked In, this principle is taken to the extreme—the way the Linked In interface is laid out places an inordinate amount of importance on titles and images. Having a captivating image that plays nicely with your headline is something you should pay close attention to.

These are merely suggestions to feel present and purposeful when utilizing social media, but they aren’t hard-and-fast rules. Follow your own instincts and have fun with it. If you’re mindful when you’re disconnected from technology, you have all the tools you need to be mindful when you go online.

What is it that your Content Management System can provide you with?

Posted by | Posted in content marketing | Posted on 29-01-2015

Before dwelling into the utilities of Content Management System, let me explain what Content Management System is all about. CMS acts as the foundation of numerous websites, including larger ones of Newspapers and Governments. The Content Management System basically provides the structure for each and every content present in a website. The content can be a word document, image, video or any other possible content.

The Content Management System organizes the web content. But it can also publish, edit and delete the web content. The reason for the widespread prevalence of the CMS is due to its avoidance of hand coding, though it supports hand coding for some special features. CMS first came to the market in the late 1990s, and has evolved throughout so much so that its present form is completely metamorphosed from its starting point.

Diverse availability of Content Management Systems

The mushrooming of Content Management Systems has led to a situation, such that the need for Custom-made website is at its lowest point. Because with the diverse amount of Content Management Systems providing wide variety of services, all the needs are fulfilled by one CMS or other.

So before going through what the Content Management Systems provide, understanding what one needs from the website allows him to choose the CMS which will be more suitable to him rather than going behind the market leaders. All CMS are built on top of separate Content management frameworks.

Basic Utilities of the CMS

Content Management System can be termed in simple terms as a ‘website maintenance tool’. It takes care of the overall administration of the website without the use of any programming or markup language. The three basic components of most CMS are the collaborative content repository, presentation templates and a server for cache. The content database stores page content, metadata and all page assets. The presentation layer has the templates, the manner in which the content is displayed.

Specific additional functionalities of CMS

Some Content Management Systems provide easier Search engine optimization tools. Almost all CMS provides email hosting and blogging services within it.Based on its build the services differ with each CMS. Apart from the services a CMS provides, there is a specific CMS2CMS service, which makes moving the site content from one CMS to another easier.

The main players in CMS

WordPress has long been the market leader among the Content Management Systems for a  long time with about 50 % market share. It is followed by numerous systems as Drupal, Adobe CQ and Joomla among others. The usage statistics of these CMS are wavering throughout based on their recent performance and updates. So one should wisely choose the CMS based on the suitability rather than the top rankings.

The Content Management Systems are updating itself time and again to sustain the throat cutting competition. So the utilities and cost effectiveness will become better without doubt. So, it comes to that point where ‘What we provide to the CMS?’ becomes more important than that of ‘What CMS to choose based on what it provides?’