DIGITAL MARKETING TRENDS OF 2016 THAT CAN CHANGE THE OUTLOOK OF WEB DEVELOPMENT

Posted by | Posted in digital marketing, Digital marketing Services, Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 30-05-2016

Human beings are used to evolution and so are they used to the evolving trends of digital marketing. As the network grows and reaches out to a global audience, so do businesses find different ways of marketing their products. New user preferences would mean to develop a successful online marketing strategy that will help businesses establish their optimal digital and physical presence.

Some of the trends that can be seen in 2016 are:

Social media impact: Email marketing and social media interactions take the cake when reaching out to audiences. The platforms are compelling and persuasive content draws the customer towards the product to know more. Requesting customers to sign up to the business’ social media channels will build a strong relationship between the enterprise and the customer.

Conceptual and contextual content: Contextual content goes beyond personalization and responds to customer behavior rather than just a need query. Conceptual content is topic-focused and mobile-compatible. Online habits and social preferences of the prospects are tracked thus enabling real-time and engaging marketing activity.

Podcasts: Digital audio podcasts that are made available for download on portable media and adding customer subscription to it can leverage advertising. It is one of the most powerful ways of building customer loyalty.

PPC: Pay-per-click internet advertising is extremely helpful in redirecting traffic from the publisher to the advertiser. One of the most popular forms is the search engine advertising that can generate enough clicks into the business’ website.

Automation: Automating marketing saves time and improves productivity. By analyzing and identifying loop holes the business can schedule emails, segment contacts, manage content and automate social media. The technique reaches out to a wider audience and in no time.

Video advertising: Though video advertising is not new, it is all set to capture attention in 2016. With increase in customer awareness and perception, video ads will now be looked up to for more audio visual information especially for products that are better expressed through the media.

Mobile apps: Mobile application is bound to make the rounds and more so now, with Google changing their algorithm to reward mobile friendly websites. Mobile apps are responsive and can be customized to real-time convenience for individual users. 2016 will prove as a turning point for businesses as they personalize their apps.

Virtual reality: Still catching on businesses have now started paying attention to this new strategy where specific applications (more like video games) will be built for head-mounted display. VR is a new form of online advertising which is bound to gain popularity through video, social media platforms and messaging.

Along with the new trends, 2016 sees more investment in advertising and competitive marketing. Digital marketing investments will grow and will be poised for greater impact. With emerging technology comes emerging ideas and these trends will be integrated in no time. It will be a new challenge for web design companies across the globe.

The Quickest Tools to Build Mobile Apps

Posted by | Posted in Mobile, responsive web design, Web Applications, web design, web design company, website design, Website Development | Posted on 25-05-2016

Responsive web designs and mobile apps are simultaneously growing in popularity and usage. Where responsive web designs are soon to become a necessity, mobile apps are still catching up and soon to be the one prerequisite for shopping. It is now becoming imperative for companies to maintain responsive designs along with mobile app launches that will retain their visibility and customer drive. Mobile app development can usurp a lot of company budget and time. Where web design companies are willing to develop compatible applications best-suited to user and company needs, it is also important to take into account the time consumed for such an activity.

Alpha Anywhere: One of the most rapid app development tools that can create hybrid mobile as well as web apps to work offline. It gives a native look and feel and has a strong SQL database support. It resolves data development conflicts in just a few clicks. Mobile file system access is available with compression for large amounts of data for hybrid mobile apps.

App Press: App Press is a web-based and cloud-based platform that does not require any codes and targets iPhone, iPad and android apps. It claims to produce apps in just a day and new designers can easily train on the platform.

EachScape: EachScape is also a cloud-based and unified platform using the drag-and-drop editor suitable for native iOS HTML5 and android apps. The architecture depends on blocks and modules and can extend capabilities using SDKs.

iBuildApp: The iBuildApp consists of ready-to-use customizable templates suitable for iPhone, iPad and Android apps. It promises to create apps in just FIVE minutes.

Appcelerator: Appcelerator combines multiple frameworks, SDK and back-end cloud for mobile systems development. Titanium SDK is compatible with both native and hybrid mobile apps with one single code base. The framework is designed to develop high-quality applications with great speed.

Appery.io: Formerly known as Tiggizi it is a native and hybrid mobile app builder using cloud HTML5, and JQuery Mobile. Installation and download are eliminated because it runs on cloud. It connects to the REST API for data that can be easily used on the mobile which can also be tested for service response structures.

Conduit: Conduit is the simplest application builder that can create stunning apps very quickly. It involves just one click and no coding. Apps for iOS and Android can be developed within minutes with a variety of components RSS, events, e-commerce, social feed etc.

Other platforms that can create store-ready apps are Kinvey, Keen.io, Urban Airship, PhoneGap, Apache Cordova, Canvas, weejot and Apigee.

The Importance of Responsive Web Designs

Posted by | Posted in digital marketing, Digital marketing Services, E-commerce, Online Marketing, SEO, Social Media Marketing | Posted on 21-05-2016

Design and user experience have greatly changed with the emergence of smart phones and tablets that have proliferated with advanced technologies enabling users to browse the web on the go. Web designers and web development companies faced a looming challenge in the form of improvised capabilities of web browsing and still retaining the look and feel of the website akin to desktop browsers. Screen resolutions and interactions are dissimilar with tablets and mobiles. Screen-size, pixel resolutions, flash technology, and optimized markup are essential factors of creating responsive web designs.

RWD intends a typical layout approach and coding to provide optimal viewing experiences, easy navigation, resizing, panning and scrolling. The navigational elements, text and images and other UI elements are created to adjust to mobile sites. With the number of platforms and devices multiplying day by day the growing need for developing a responsive web design has become a fundamental necessity.

Responsive web designs cut ownership costs and eliminate the efforts of maintaining different versions of the same website. Mobile internet traffic is exponentially increasing and people are more comfortable accessing a business on their mobile phone quickly rather than looking for a desktop to arrange accessibility. Content discoverability is one of the foremost features of the success of a business. RWD will enable users to assimilate content through their device at any point in time. Responsive web designs play a great role in creating consistency in user experience in whatever the preferential device is the Android, iPhone, iPad etc. This way a business can create device-specific experiences instead of creating different genres of a website. Google is now recommending search engine rankings for responsive web designs making it an exigent option to strategize the website to feature in searches. If SEO is a core component of a business then mobile-friendly responsive websites cannot be disregarded. Mobile sales have already overshot desktop sales and mobile internet usage is also expected to overshoot desktop internet usage. Google staking almost 70% of the market share of searchers and listeners it is only industry best practice for corporate to embark on developing responsive websites.

In conclusion responsive web designs can provide a wonderful user experience across several devices and resolutions making SEO strategization easier. Mobile SEO till date is the best incorporated strategy in a marketing plan for responsive web designs. RWDs are all set to create positive user experiences with all the appeal packed into it.

Popular Colours For A Corporate Website

Posted by | Posted in Website Development | Posted on 11-05-2016

Neuro scientists have discovered that colours can play a great role in inducing emotions and attitudes. Colour psychology is all about communicating with the customer through colour. The eyes register a colour which is communicated to the hypothalamus in the brain. The pituitary gland receives signals from the brain which is also passed on to the endocrine system and thyroid glands. Hormones are released from the thyroid glands causing emotional fluctuations that influence behaviour.

Almost 50% of the shoppers believe that design and colour scheme play a very important role in their decision-making. If a user does not like the aesthetics or the colour combination of a website, they may not look at it or engage with it. Shoppers decide to buy a product (cars, dresses, shoes, etc.) based on its colour. 80% of brand confidence and loyalty is facilitated by a particular colour or colour scheme of the brand. There are certain principles of colour that can be applied to website design and development as well to woo the right customer. Colours greatly affect online conversions.

Experience has zeroed in on the colours blue, orange, green, red and sometimes purple.

Blue is an all-time favourite colour amongst both men and women. It is deemed as a ‘safe’ colour because there is no potential dislike to the colour due to its popularity. Facebook uses blue hues. That means most of the population is used to the colour. And since Facebook is a social platform, personalized by many, and thereby deemed safe. Twitter and LinkedIn also use blue. Blue signifies trust.

Green is a sign of growth because plants are green and they are meant to grow. Plants are to be grown to keep our environment pure and safe. The colour is also very easily processed by the eyes and it is naturally thought of as a healthy. Starbucks and Android are all green and prosperous.

Orange is a colour is that is mentally popular but when surveyed can prove as a non-favourite. VLC Media Player uses white and orange in its logo. Labourers who do hard work wear orange and when the colour is used in combination can denote difficulty and at the same time not a very yield-providing colour. Orange is an energizing and aggressive best used in call-to-actions.

Red is one of the most aggressive colours because it is associated with love. It is dynamic and can make a person feel passionate and that’s why sales promotions are positioned very close to red. The red colour excites customers and encourages them. Blending red with white, silver and blue generally creates magic.

Last but not the least purple is associated with dignity, royalty and nobility. It also signifies fashion and contemporary choice. Though a very feminine and romantic colour, it can make people feel artificial because it is not organically available in nature. It is an overpowering colour and can be successfully used in combination with black and white. Yahoo uses purple.

Colours have a major impact on decision-making and performance and if used correctly can provoke just the right emotional factor.

Important Features Of A Mobile Website

Posted by | Posted in Mobile, Website Development | Posted on 03-05-2016

Mobile marketing is one of the fastest growing platforms with the mobile internet making up at least 10% of the world’s internet use. Traditional websites and mobile websites require varied designing and coding treatments. The mobile revolution is here to stay so much so that it is imperative for businesses to be optimized for the mobile if they wish to meet their next customer. Mobile sales and marketing are proving to be extremely vital for strengthening the brand.

Some of the important features of a mobile website would be:

CTAs:

Clear, large and clickable Call-to-action buttons should imperatively be included on the mobile website due to the difficulty for the user in precise clicking on small screens. Finger-friendly websites should contain large, prominent buttons to enable accurate clicking for the user.

Mobile Maps:

The purpose of this feature is rather clear especially for small and local businesses that can be easily located by the users on Google. Mobile searches focus mainly on local areas so that consumers in the vicinity can visit the physical in-store.

Zoom:

Very obviously, phone screens tend to be smaller than desktop screens. It is best that product images are expandable or zoom able otherwise users may simply prefer to move to other websites that have friendly viewership.

Simplified Content:

Browsing on a mobile device may seem rather complicated due to its small screen but all the same extremely useful for the user to gather immediate and relevant information when required. It is always advisable to simplify the content and provide clear details so that they are easy to find.

Click to Call:

The click-to-call button mobile sites are extremely useful for the customers who wish to call the business and even visit it – more useful for local area businesses.

Optimization:

Optimizing the mobile website to be found by the user on the mobile, will enable users to locate and place the business in the line of their visit.

Mobile users are predominantly looking for sites that load in less than 5 seconds without too much scrolling or pinching. Maps and locations make it simple for the user to visit a local business to carry the product with them. Mobile friendly buttons with links to social media for customers to review the product is a feature that will increase customer trust. Ease of access to the main site as well information contained on the website and smooth shopping are experiences that are looked forward to by the customer. Multi-language support adds the cherry on the top.