Bootstraps – The 2-Minute Solution for A Website

Posted by | Posted in web design, Website Development | Posted on 31-03-2016

In general in the world theme selection, layouts, building websites and back-end coding and hosting, the Bootstrap plays a great and fast role at that in the creation of a website. One of the most preferred frameworks by any web design company Bootstrap is easy-to-use framework and compatible with all browsers. Crafting site designs are easy and can be mobile optimized in just a few hours.

Here are some of the features which make it one of the fastest solutions for creating a website:

Compatibility:

Compatibility always tops the list of concerns when new frameworks and platforms are introduced which claim to provide proven flexibility options. Where most may promise to do so, Bootstrap executes this feature effortlessly. It is consistent with all the operating systems and any browser can be used.

Responsiveness:

A responsive web design has the ability to be seen on multiple devices. Most businesses consider responsive web designs a necessity due to the growing power of mobile phones. Equipped with a 12-column grid (which is the most recognizable element of the Bootstrap) it is fluid, responsive and extremely easy to grasp.

Styling and HTML:

HTML elements come pre-styled which can be enhanced with extensible classes. Styles are provided for code, tables, forms, typography, images, icons and buttons.

The Grid:

Bootstrap allows either fixed grid or responsive grids. Both layouts allow offsetting and nesting. The responsive utility classes make content appear or hide in accordance to the screen size of the device. For eg., a ‘.visible-desktop’ will allow visibility only on the desktop.

Skill Levels:

Downloads are available based on the skill level. There are basically 3 skill levels Bootstrap where original source files are not included, Source Code in which a Less compiler may be required and Sass for inclusion in Rails, Compass or Sass projects.

With the availability of convenient chunks of code, Bootstrap saves time writing tedious codes thus saving valuable operational time. Which means new individuals joining on the team can adapt to the framework easily. It has an extensive list of components for styling every element of the theme. There are several JavaScript plugins that are packed in the framework that can be customized to the website. Bootstrap’s customizable features allow the developers to choose from a set of attributes enabling them to decide on a website really fast. Overall, Bootstrap is sleek and intuitive. An open source application, it is a powerful front-end frame work tool which enables easier and faster development of websites.

7 Creative Ways For An Attractive PowerPoint Presentation

Posted by | Posted in Presentation | Posted on 30-03-2016

Presentations are visual aids to express a topic of choice. Long-winding speeches can stray the audience but a good content and design will keep them engaged. The images that accompany the elocution make all the difference to get the point across.

Here are the 7 creative ways to make attractive corporate PowerPoint presentations:

Planning and Composing:

Though not part of the pure ‘creative’ aspect, the goal of the presentation should be clear. A good ppt will consider all objectives before embarking on a design – this could even include the predicting and understanding the type of audience that might attend the presentation. Presentations can be technical and persuasive. Where technical presentations are aimed to only tutor and teach the viewer, a persuasive presentation sees a brand and a quality especially when rendered correctly. Finally, it is best to include a little bit of both in the presentation.

Avoiding Stock Templates:

Stock templates are redundant. Apparently this is one of the most counseled points during the creation of presentation. There are several pitfalls to the stock template such as low-level designs, presence of infinite bullet systems and monotony in presentation. It seems extremely unprofessional and non-customized and the audience can lose interest and focus really fast.

Color Schemes and Fonts:

Every theme has a color and a font. It is essential to match the right colors (at least 5) and emphasize one color out of them. Choosing colors that reflect the tone of the presentation such as yellow shades for mellow, red shades for aggression etc. can align the ‘view’ ability of the slides. Coming to fonts, it is best if any three fonts are used with the same font being used for the titles in the slides. The color and the font should both match the tone of the presentation. It is essential to size the fonts so that each and every individual of the audience can read it.

Texts and Bullet Points:

Using too much text can communicate very little and the purpose of a PowerPoint presentation is lost. The audience is viewing the slide and processing information from the speaker. So it is best that they read less and hear more. Not more than 6 lines of text should be used on any slide. Bullet points have the capacity to clutter a slide. Instead, if the slide is compelling where a story can be told incrementally will make a difference.

Contrasts:

Contrasting text colors draw attention. Using a single color can stress the points in the text. High-level contrasts should be used between the text and the background to set the message across to the listeners. For portions of illegible text, a bar of color behind it will bring back legibility.

Layout:

A few layouts that are developed have to be used cohesively and uniformly throughout the presentation. The layouts convey the big picture to the audience. Subtle elements of the slide may also be repeated to maintain consistency.

Images:

Imagery and quotes are a great way to communicate a point to the audience. Audiences remember a good image rather than a lot of words and texts. A full page image or a semi-transparent image can have a text that contrasts against the background. Images should blend in the background rather than have another background that will ruin its pop.

All of the above points are bound to create an impact to the conference rather than a repetitive and dull stock template that could get the presenter nowhere. It is extremely important to understand people’s psychology and empathize even with their goals of viewing the presentation.

WordPress Sites – Achieving Organic Rankings – PART 2

Posted by | Posted in Content Management System, SEO, web design, Website Development | Posted on 24-03-2016

In the last part we saw why WordPress is the best CMS to achieve organic rankings. In this part, we will see how to achieve organic rankings using WordPress.

WordPress by itself is fairly optimized system and every page is indexed but there are a few things that could make organic rankings better than it already is:

Optimizing Titles:

The <title> tag is the first line that everyone sees in the search results. There is always more weightage for the early words. If the required keywords appear in the beginning of the title, the ranking would improve. For titles and headings, the post title or blog name should only be <h1> in the front page. Cramming sidebars with <h2> and <h3> should be definitely avoided. The post.php and page.php templates are easy to edit this way.

Permalinks:

This is a very popular modification advocated for most WordPress SEOs and is seen right below the title on the page. The default permalink is ?p=<posted>. Though it is advised to always use /category/post-name/ and incase the category has to be included then /%category$/%postname%/ is a better option.

Optimizing Descriptions:

Descriptions are seen in the form of a snippet right below the permalinks URL. When automated descriptions are filled they are may be an introductory sentence and do not convey anything. But a custom-written description will have the right amount of keywords with enticing text for potential visitor to stay on the page.

Content and Backlinks:

Writing excellent content with keywords and engaging with other bloggers can do a lot of good for the website SEO. Backlinks are extremely good to boost the rankings of a website. A top ranking link is bound to have more links than a site that ranks lower. Spending time to build links into a website can boost SEO.

Tagging and Categorization:

One of the most ignored activities is categorization. Diligent tagging and categorization of the posts will increase user engagement as well as invigorate online SEO. Keywords are grasped better by Google by examining the site for relevance.

The Preferred Domain:

It is imperative to decide how the site should show up on Google search. Is it just xxxx.com or www.xxxx.com? Settings -> General will provide the general version to show up which is just xxxx.com. By changing the settings to the ‘preferred domain’ the site can appear with the favoured ‘www.’ prefix. This has to be changed in the Google search console as well.

Of course, WordPress and SEO are a vast subject and its never enough to talk about them. But at the outset, an experienced web design company can implement the above to achieve the most out of an already premier platform to gain more.

WordPress Sites – The Perfect Choice for Organic Rankings

Posted by | Posted in Content Management System, Design, web design, Website Development | Posted on 23-03-2016

Ever wondered why WordPress sites give the best organic results? Because everything runs on it – the webshops, blogs et al. WordPress is a fascination for most developers due to its versatility and adaptability to several platforms. It is simple to use and effective in implementation. Around 10 million websites around the world are built on WordPress.

WordPress is designed in such a way that it creates SEO-friendly websites. So what does WordPress have that other platforms don’t?

The features and functions of WordPress guide the search engine towards specific pages, categories, and posts. It enables the search engine to crawl the site for relevant information to include it within its database. WordPress comes with several built-in optimization tools.

Permalinks:

With the Permalink functionality search engines identify URLs easily with specific string characters. Once the Permalink is turned on in the dashboard, it can also be manually changed when necessary. In addition to the ability to use .htaccess to create permalinks, pinging, and blogrolling, WordPress also uses third party plugins that can be used for SEO.

Content Creation and Management:

WordPress provides great out-of-the-box SEO mechanics. All the themes available in WordPress are optimized for SEO and designed for Googlebot to crawl through them making all content easily discoverable. The internal logic and link structure are simple and can be universally shared among websites. WordPress does not generate duplicate content. WordPress has a built-in XML sitemap which is Googlebot’s guide to the best information on the site. A notification is sent by WordPress to Google about each publication and posting that is uploaded onto the page.

Plugins and Pings:

The vast WordPress community has a number of plugins and SEO support systems that can accomplish the basic needs of SEO goals. Interactive features such as pings, comments and trackbacks are supplemental tools that allow individuals to interact with the WordPress site. It enables visitors to provide free content in terms of blog posts and comments.)

In addition to the above, it is best to avoid using too many tags and categories for the posts because Google recognizes content. Stuffing postings on WordPress with categories and tags will only make Google wary and forcefully exclude the post from the readers.

WordPress has a solid foundation and reputation for being extremely SEO-friendly. With intended keywords, the organic rankings of a website are extremely good.

To Summarize:

Speed of publishing WordPress is outstanding
Automatic notification of any content with built-in Ping services
URL structures are exceptionally SEO friendly
Sharing and commenting are built-in features
Numerous development support and plugin features

With WordPress it is as easy as signing up, login, click a button and the process is ready!

The Most Effective Ways Of Driving User Engagement On To Your Website

Posted by | Posted in web design | Posted on 09-03-2016

There are several definitions of user engagement. Users are said to engage with the website when they take any action on it such as filling up enquiry forms, signing up for newsletters, posting a comment etc. The time that a user spends on the website is also termed as engagement. The more engaged users are to a website, the better the conversion ratio. Abandonment rates are low and there is a high potential to increase in sales. A web designer is constantly striving to improve designs to attract user engagement and create responsive web designs.

Here are some effective ways of driving user engagement on to a website:

A simple interface: A clutter-free and simple website design is the first step towards engaging the user. The easier it is to look at the website, the more the user will linger on to the website. The right balance between text and visual elements will enable users to persist on the website.

Card designs: Visual cards provide a lot of information. They are a mixture of pictures that are depicted with descriptions about the product or service. It is compact, well laid out and provides the user an interactive design where all contact and product information is present.

Using HTML5: HTML5 is a powerful tool that creates text inputs and several fields that intrigue the users. The <canvas> element enables interactive animations for the users. Native audio and video support with HTML5 will compel the users to download plug-ins to enjoy the audio-visual treat on the website.

Hero Image usage: Hero Image is extremely useful for minimally responsive websites. A few lines of text on a huge photograph or a headline can draw the user’s attention. A Ghost Button in the form of an enquiry or sign up form, which acts as a call-to-action is incorporated in the website. Slides shows are also used as Hero Image.

Call-to-action: Using call-to-action more than once on a website causes visitors to voluntarily to take an action. Most users would just scan past the content. To attract them call-to-action buttons can be placed on the top fold of the page rather than the bottom.

Stock Photography: Limited budget stock photographs are not a good option. Photographs from other online sources are also available, which are redundant. Original photographs on a website always make a big difference.

Storytelling: A visual story is bound to catch attention. The parallax scrolling design technique will ask users to keep scrolling through the website thus engaging them for longer periods of time.

Potential customers come online ever day and each time it is an opportunity for a business to create a conversion. When a customer looks at the website for the first time, it should explain the content, motivate users to stay and let the users know that the business would like to help you. A Welcome message and gradual exposure to the depth of the product or service will create a user who would want to visit the website again to know more about it.

The Top 10 Essentials for Developing a WordPress Website

Posted by | Posted in web design, Website Development | Posted on 04-03-2016

Today WordPress is one of the most perfect CMS available for a website. It is easy to use, secure and reliable. Over 50 million websites have been developed with WordPress (and still counting!) and developers wouldn’t dream of any other technology. With a whole range of features such as panning, horizontal scrolling and resizing, users can experience the website at their finger tips.

WordPress can be molded to create traditional, fixed websites (without a blog) or it can be used to create the ultimate web design with the range of plugins and themes available in it. The right usage of WordPress will provide excellent viewing encounters with responsive web designs.

Here are the top 10 essentials for developing a WordPress website:

1. Domain: As fundamental as it may seem to choose a TLD or top level domain, root domain, sub domain and subfolder are some of the key elements to selecting the appropriate domain. You may even wish to buy a domain name from a provider.

2. Hosting packages: It is extremely important to choose the right host. It is imperative to select an empowering host that does not limit you and allow you to host multiple domains instead of only a single domain. Along with domain hosting information, you also need to know the amount of bandwidth and storage allocated with the up-time percentage.

3. Configuring Nameservers: Once both hosting and domain have been completed, the domain has to point to the nameserver. This connects to the main domain server. It takes around 24 hours for the “change nameservers” action to be executed.

4. Upload WordPress: It is always advised to use the latest version of WordPress. This is to then be uploaded into the hosting account through the FTP.

5. Database creation: WordPress data storage inclusive of content, comments, pages etc. is created in a database. For every page load, WordPress will reach the database for the title, categories, contents, tags, published date etc.

6. Installation of WordPress: Some basic information is required by WordPress to create the account and complete the installation process. It is an easy-to-understand, short and self-explanatory process.

7. Choice of Theme: Themes give the website a unique identity. Attractive designs engage users and they linger on the site longer than usual. It fosters brand and translates the business owners’ ideas visually to the user. The perfect theme would be a great design with HTML and CSS, latest WordPress version, strong readability and comes with support documentation.

8. Configuring the basics: The permalinks, Gravatar and Akismet have to be configured and activated.

9. Securing WordPress: WordPress comes with relevant security but if it does have a few weaknesses, it can be cleared easily. WordPress can be secured by keeping it up to date, not using “wp_” as the table’s prefix and the admin user name and version of the WordPress have to be removed.

10. Page creations: As the face of the business it is essential that the pages are easy to read and comprehend. The basic pages of home, about, contact and services are important for the visibility of any website.

WordPress is an extremely flexible application when used in the right way, with the right steps can create brilliant designs that catch the user’s eye. Moreover, WordPress responsive designs enveloped in fluid grid systems can adapt to any device and appear uniform on all screens.