A business is made up of different sectors and subdivisions all with a common goal – to provide the best services possible to their clients. That being the case, showcasing company services and internal company targets and analytics in the RIGHT WAY is the key to all communication be it internal or external. Business presentations play an important role in transmitting information about the products and services offered by the company. While an individual may possess impeccable presentation skills, if the slide show is irrelevant, then the audience is not commemorating anything. The idea of a corporate PowerPoint presentation is to prepare point-based facts, figures or statistics about the subject matter that an entity wishes to convey. Besides, a presentation should be ‘presentable’.
Designing the presentation is vital. It comprises of using the right fonts, colors, images, pictures and animations that can assert a point and gain audience approval. Each slide is an advertisement.
* Standard templates are not eye-catching anymore. Most people are used to them and when such routine patterns are used it denotes unoriginality and non-professionalism. At this juncture the audience has already judged the quality of the product / service, even if presenter renders an exquisite speech.
* It is essential to create an authentic design idea by using a combination of ideas. Flat colors and contrast make an impact and can be used at places where emphasis is demanded. Readable, professional fonts are essential to convey the content. There are certain fonts that viewers do not identify with. For example: the comic sans is not taken seriously. And then there are fonts which are best suited for mobile reading like: the helvetica
* Multiple paragraphs on a slide decrease audience attention. As people are not conditioned to read and listen both at the same time it would be better to use uncluttered slides with good orientation and mute colors, which are a prerequisite to any corporate presentation.
* Slide spaces allow the presentation and the audience to breathe. This also gives the audience a chance to listen to what the speaker has to say, keeping in mind what has already been dispensed on the slides. Manuscripting a slide does not produce visual engagement of the audience. Usage of bullet points is a fundamental for corporate PowerPoint presentations.
* Images speak a thousand words. It is true that the human brain captures images faster than words. Images tend to seize attention and deliver power to a message. But then again, too many animations can distract attention.
* Big, bold imagery, fonts and any bullet displays create effective memorizing. Viewers relate to big arrangements and bold objects on the presentation.
* Usage of infographics to present statistical data instead of a pie-chart or a diagram is viewer-friendly. Data visualization is better than using complex graphical representations.
Corporate PowerPoint presentations are used in a variety of solutions such as education, corporate trainings and most of all as a marketing strategy. An effective presentation will focus over the actual purpose and intention of the business, and will look professional thus creating an identity to the corporate business brand. Presentations are a powerful tool and have revolutionized the concept of knowledge dissipation. They play a pivotal role in business decision-making.
Rarefly Technologies create persuasive and compelling corporate PowerPoint presentations for all businesses, enhancing brand style and company positioning in the market.