Posted by | Posted in Presentation | Posted on 19-02-2016

IT guy

A business is made up of different sectors and subdivisions all with a common goal – to provide the best services possible to their clients. That being the case, showcasing company services and internal company targets and analytics in the RIGHT WAY is the key to all communication be it internal or external. Business presentations play an important role in transmitting information about the products and services offered by the company. While an individual may possess impeccable presentation skills, if the slide show is irrelevant, then the audience is not commemorating anything. The idea of a corporate PowerPoint presentation is to prepare point-based facts, figures or statistics about the subject matter that an entity wishes to convey. Besides, a presentation should be ‘presentable’.

Designing the presentation is vital. It comprises of using the right fonts, colors, images, pictures and animations that can assert a point and gain audience approval. Each slide is an advertisement.

* Standard templates are not eye-catching anymore. Most people are used to them and when such routine patterns are used it denotes unoriginality and non-professionalism. At this juncture the audience has already judged the quality of the product / service, even if presenter renders an exquisite speech.

* It is essential to create an authentic design idea by using a combination of ideas. Flat colors and contrast make an impact and can be used at places where emphasis is demanded. Readable, professional fonts are essential to convey the content. There are certain fonts that viewers do not identify with. For example: the comic sans is not taken seriously. And then there are fonts which are best suited for mobile reading like: the helvetica

* Multiple paragraphs on a slide decrease audience attention. As people are not conditioned to read and listen both at the same time it would be better to use uncluttered slides with good orientation and mute colors, which are a prerequisite to any corporate presentation.

* Slide spaces allow the presentation and the audience to breathe. This also gives the audience a chance to listen to what the speaker has to say, keeping in mind what has already been dispensed on the slides. Manuscripting a slide does not produce visual engagement of the audience. Usage of bullet points is a fundamental for corporate PowerPoint presentations.

* Images speak a thousand words. It is true that the human brain captures images faster than words. Images tend to seize attention and deliver power to a message. But then again, too many animations can distract attention.

* Big, bold imagery, fonts and any bullet displays create effective memorizing. Viewers relate to big arrangements and bold objects on the presentation.

* Usage of infographics to present statistical data instead of a pie-chart or a diagram is viewer-friendly. Data visualization is better than using complex graphical representations.

Corporate PowerPoint presentations are used in a variety of solutions such as education, corporate trainings and most of all as a marketing strategy. An effective presentation will focus over the actual purpose and intention of the business, and will look professional thus creating an identity to the corporate business brand. Presentations are a powerful tool and have revolutionized the concept of knowledge dissipation. They play a pivotal role in business decision-making.

Rarefly Technologies create persuasive and compelling corporate PowerPoint presentations for all businesses, enhancing brand style and company positioning in the market.


Posted by | Posted in Design, web design | Posted on 15-02-2016


Rarefly webdesign trends

Since the advent of the worldwide web, the number of websites has drastically increased over the past two decades indicating the power of web technology. This also simultaneously increased users around the world demonstrating the evident power of information and subsequent accessibility to it. As the world started shrinking their screens, creating the right kind of web design became an undeclared guideline only to enable users to draw their attention to specific information that they require. At the same time, businesses understood the meaning of visibility and saw the potential for vast profits from queries and conversions through adequately exhibited websites.


Changes in web design are directed by a few factors such as:

Technology is the biggest driver of change for website designs. Advancements in technology determine, which way the designers and developers have to go.
User tastes: all design models are developed according to changing user tastes
Entry of creative fields into an ideally-technological domain – with creativity comes innovative designs and visually appealing fabrications

Of late there has been a lot of emphasis on ‘responsive’ designs. RWDs or responsive web designs are meant to cater to all devices using HTML codes and CSS to modify page appearances. Here are some of the trends we can foresee in 2016.

1. CSS3 layouts – With increasing browser support for CSS3 most web design companies fancy the layout modules. Usages are safe; layout paradigms are easy and attract fewer hacks.
2. Popularity of UI patterns – It’s the usage of WordPress all the way. WordPress has proven itself to be one of the most cost-effective platforms offering both user-centric layouts and flexibility to the developer.
3. The Hamburger menu – The user is mature now and looks for innovative patterns along with menu options to choose from. A moderately criticized pattern, it is fast gaining momentum due to its easy functionality.
4. Lengthy scrolling – The days are gone when all web design and content is placed just above the fold. Responsive web designs are solicited to make web design and development compatible to mobiles. The power of hand-held devices cannot be underestimated especially when the user has graduated to mobile browsing.Users are bound to look for friendlier responses from a web design.
5. Cinemagraphs and illustrations – Cinemagraphs are not new but have gained enough leverage in 2015 for its continued usage in 2016. The images easily capture the users’ attention. HTML5 allows effects to be applied in real time. Simultaneously, illustrations give the user the freedom of interpretation and personalization.
6. Bolder typography – When typography is bold it is a sign of assertion. It demonstrates the seriousness of a business and conveys important messages and company values.
7. Flat design – A flat design is perfect for RWD. It is inclusive of fine ingredients and uses less texture which can confuse the user’s interpretation.
8. The immersive experience – HTML5 canvas and CSS3 transitions capabilities prepare the user for a more immersive and interactive experience. It keeps the browser engaged to the website with the story that it has to tell.

There are more variety and dramatic designs that are taking shape as the year 2016 progresses. Web standards are getting better browser support and avenues for creativity seem boundless.

WordPress – Most Preferred for Building a Simple CMS Website

Posted by | Posted in Content Management System | Posted on 12-02-2016

When you are looking to build a simple website, you feel lost in the deluge of site-builder /platform options available. You want a simple website with an easy-to-use, flexible interface for you to continue maintaining (a minimum of updating the content as required) the website. Content Management System (CMS) is on your mind but which one to choose from? WordPress, other open sources or a custom CMS with an open source such as PHP, which will best suit your purpose? As you grapple with all these queries, you would be debating on how to approach a vendor with your requirements?
Here are a few tips and guidelines:

Why should you choose WordPress?

When the objective is to create a simple, user-friendly CMS website that can be updated easily from time to time, WordPress stands out compared to other CMS because of the following reasons:

User-friendly interface:

The CMS section of wordpress is very user-friendly; most part of it does not require guidance for a first timer to go for any edits or other updates on the website.

Responsive web designs:

WordPress provides a wide range of free themes and layouts that support responsive web designs. There are plenty of paid visually appealing and user friendly responsive themes available on websites such as theme forest, templatemonster etc. It might cost you a little extra but the word press web design company you choose will be able to develop a theme from a customized unique design as well.

Customizable & Scalable:

Free and paid plug-ins are available online, to add any additional feature on your site than the regular content management. For example, if you want an online survey to be implemented on your website, it need not be coded by your wordpress website design company; as there are free plugins available online, for the same purpose. Only exceptional or unique features, relating to your business, may require coding/development, otherwise there are plugins for most of the generic features and your web design company only needs look for it on the internet.

Vast online Community:

The WordPress online community is a vast base for support on the technical and non-technical front. Once you take charge of your site, after it is deployed and is live; you can seek help and references for minor upgrades!

Approaching your Vendor – A few pointers

What will be the best structured approach to a vendor, who will be doing the wordpress website development for you? A few pointers…

Latest in the Portfolio:

Check the portfolio of the vendor with respect to the wordpress CMS sites they have delivered and have gone live recently. It will give you a fair idea about the professionalism, expertise and more importantly check if their design style is aligned with your taste of design.

Present your requirement:

It’s better to have a simple requirement document ready before you approach any wordpress web development company. The document may just comprise the site map and a very short description of the planned content or it can even include details of all the functions on each of the pages in the sitemap.

Get the prototype:

With the template/theme/layout selected, you may ask your word press solution provider to execute the design for the home page and another sub-page of your site-using your content and images. This way you will get a look and feel of your website and decide before they actually develop and implement wordpress.

WordPress friendly hosting Vs.Others:

Though it is not directly connected to the web site Development Company you choose, clarity on this will help you eliminate some doubts once the site is done and ready to go live. Hosting providers may claim that wordpress hosting spaces are optimized for wordpress and make the site faster. This may work for simple blogs and sorts but for latest themes, plug-ins to work well, without any version mismatch, and to override other constraints, it is best to go for regular hosting and leave the rest under the care of your webdesign company.

Hybrid vs. Native – The Right Direction

Posted by | Posted in Mobile, Web Applications | Posted on 03-02-2016

“The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” – Raj Aggarwal, CEO of Localytics

A mobile phone is a distinctive device for any individual. Knowing the importance of accessibility, a customer’s mobile experience is extremely important for a business. With such constant possession, it only goes to say that information retrieved on the device should be reliable and responsive. Individuals spend 80% of their time online and most of this time is spent on mobile apps. Mobile usage equals to app usage. Technological emergence has paved the way to intuitive interfaces, high-speed data accessibility and smarter OS. People get easy and reliable information in the app market place with information is on their finger tips.

User experience is vital for the success of an application. One of the most important decisions’ that a business has to take is – Would they use native applications to entice their users? Or would they choose a hybrid application that integrates platforms and can be released universally? There are several articles on the topic but the decision lies with the company after weighing pros, cons and analyzing the impediments and the impact of both approaches.

Native mobile applications are explicitly developed for the mobile operating system. Application development is done using native languages such as Objective-C on iOS or Java on Android. The performance of native applications includes fast and fluid animations, access to phone hardware, latest APIs and multi-touch support. Native apps can easily be installed through Google Play or Apple’s App Store. In-built device features such as camera, compass, contacts’ list etc. are accessible to the apps. Native apps can also work offline and utilize the device’s notification system.

Hybrid web applications are a combination of HTML5, CSS and JavaScript. Hybrid apps are hosted inside the native application and have the look and feel of the native app too. It uses optimized JavaScript and compliant layouts and HTML5 codes that work on any platform. Sophisticated mobile applications are created without compromising native capacities. Most of the information is loaded as the user navigates through the hybrid app. Hybrid apps access device capabilities through Plug-ins, which are a consistent set of JavaScript APIs. Quick app launches into the market on multiple platforms can be accomplished in the least time possible. When connected to the web, hybrid apps give a full variety of content and features, retaining advanced offline capabilities. Hybrid apps have greater visibility due to its distribution through app stores and search engines alike. Content maintenance is as simple as maintaining a web page. Some popular mobile development frameworks used to build hybrid apps are Cordova, PhoneGap and ionic allowing flexible, cross-platform functioning.

The Quick Difference Table:


In conclusion, mobile application development is a strategic decision that depends on the target platforms, the distribution of such applications through app stores, the apps’ ability to utilize in-built device features and the capabilities of the technical development team.

Development of a hybrid web application is faster, rapid, simpler and easy to sustain. Platforms are interchangeable and these are available in any of the app stores. Reduced costs of development with multiple-compatible platforms while retaining the usage of the device features are a placid combination giving you the best of both worlds.

Both native and hybrid apps fulfill different preferences of developers and subsequently the needs of the users. All concepts have to be considered before adjudging any of them as the perfect solution.