The Importance Of Digital Marketing

Posted by | Posted in digital marketing | Posted on 28-01-2016


The internet is no longer a technical wonder. It is now a business MUST. People have continuous access to information anywhere and at any time. The mobile revolution has provided individuals with the convenience of readily available information at their fingertips. As the world gradually shifts from analogue to digital, users are consuming digital data forcing businesses to adapt to digital marketing strategies and search engine optimization for greater visibility and business conversions. Digital media and digital marketing services are all set to change the face of marketing from old and redundant traditional methods to new conceptual ideas.

80% of the digital customers do an online research before buying from a company. Digital purchasing choices vary according to company listings on Google. More than 40% of the customers will choose a company that is displayed first in the listings, and more than 20% will choose a company that is listed second place. Knowing the power of digital marketing and SEO services, older marketing and communication techniques such as newspapers and magazines may seem dispensable with newer and grown-up methodologies such as mobile internet marketing. E-commerce business market zones exhibit greater choice of products and services that may have proven costly with limited physical resources. The reality is digital marketing is fast, streamlined, practical and offers higher alternatives to potential consumers. Even with the gap between the digital haves and the have-nots are shrinking, businesses have realized the need to be more reachable and informative.

Digital marketing is definitely more affordable than traditional marketing. An email can transmit volumes of information to several millions of users at a fraction of a cost. The results can be monitored and tracked in real-time enabling planning and strategizing. Direct communication with your consumers enables a business to build loyalty. The intel on customers can initiate ROI. Multi-device contact being the biggest advantage of digital marketing, it allows the customers to access business information from any place and at any time.

With several means of internet marketing available, the primary choice seems to be the social media platform with millions of people accessing Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. Reaching out through social networking sites drastically increases customer interaction and engagement, visibility and conversion rates. Search engines have been constantly revamping their algorithms to recognize content thus giving SEO and SEM strategists avenues to plan rankings and listings to benefit businesses. Similar services such as Google Adwords and PPC (Pay-per-click) enables budgeted advertising for businesses, which is mostly keywords-focused.

Overall, internet marketing is fascinating to customers, diversifies marketing channels and creates brand awareness. Showcasing your business online is serious business due to overflowing digital connectivity, which shows no signs of slowing down yet.

OPEN SOURCE CMS – Preferences

Posted by | Posted in Content Management System | Posted on 19-01-2016

This blog explores the big question – why would open sources be preferred as against a custom CMS?

Websites have to be developed keeping in mind SEO and online business growth strategies. There are many technological platforms available to choose from depending on business requirements. Content management system development is not a universal get-it-anywhere solution that suits every entity.

Broad classifications of platforms are open source systems and proprietary / custom CMS development –

Difference at a glance:


Points to ponder:

The following points have to be considered before arriving at a conclusive decision to use the Open Source or Customized CMS:

* Budgetary constraints – Customized CMS options are definitely costlier
* Technological interest – Upgrading platforms, monitoring security and bugs can prove stressful especially with the proprietary CMS
* Online presence – The importance of the online presence along with its visibility

Downsides of the customized CMS: There are several customized CMS website development tools available. It was just a few years ago that every software developer was creating their own content management systems, before the introduction and advent of Open source systems. One of the primary drawbacks with the proprietary CMS is that the client is unsure whether the company behind the content management system development, is worth being invested in or not. The company that built the software has a copyrighted control over the source codes, which means the business does not possess any ownership or access to content and design. Every aspect of the customized CMS has to be learnt and paid for before execution.

Advantages of Open Source systems:
* For one, costly site maintenance activities are minimized.
* Administrators and individual users themselves can manage content without looking for additional        resources.
* There are several open source resources that can be customized to fit into a company’s framework.  WordPress, Drupal and Joomla allow content management system development with custom web design  components available at minimal costs.
* Some of these open source CMS systems offer third party support.
* Proactive upgrades and improvements rather than reactive
* The community that maintains the open source ensures its continued success offering users stability
* Easy integration facilities with the existing sites
* Runs on a powerful interface
* Excellent availability of highly creative templates
* Architecture is measurable

Features and popularity of the Open Source CMS:

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WordPress: Full standard compliance, WordPress pages-links-themes, cross-blog communication, comments, spam protection, workflow, user registration with password protected posts, easy installation, functionality, upgrade and import, XML-RPC interface, bookmarklets, multiple authors, typographical niceties and intelligent text formatting.

Joomla: Data reporting, inventory control, reservation systems, product catalogues, application bridges, integrated e-commerce systems, complex business directories, media manager, banner-language- contact management, polls, search, web links, content management, templates, web services and extensibility.

Drupal: Picture gallery, forums, podcast, file uploads, file downloads, peer networking, e-commerce and blogs.

PHPNuke: Web links, advertising, avantgo, downloads, encyclopedia, FAQs, feedback, forum, journals and publishing, statistics, stories, private messages, news submission, topics and content management.

In conclusion, the open source is cost-effective and provides great value for money. It is frequently updated and improved so that bugs are addressed quickly. The system thus takes advantage of the latest technologies available, which boosts both performance and security. One of the simplest and most popular open source CMS is WordPress, which takes minimal installation time (about 3 to 5 minutes) and has a self-explanatory interface. As the no.1 source of custom web design, as of today, it allows easy creation of new pages, placing links within the site, publishing content, modifying themes and user permissions and enabling usage of additional widgets to integrate popular applications Google Maps, Facebook, Twitter etc.