“It is said that arguing against globalization is like arguing against the laws of gravity” – Kofi Annan, Former UN Secretary-General.
The internet has the ability to shrink the world. Where socio-political barriers can be an impediment to travelling across borders to acquire a business or seek a service, global-friendly websites are fast evolving to create powerful means of interfacing to appeal to a global audience. Accessibility being the key, the fact that your international-friendly website can be viewed from any part of the world by itself shows the strength of communication. So much so, that now, international appeal has become a trend for business visibility and networking. Creative communication is a growing necessity and along with it comes creative interfacing. User experience is the primary goal of a website. Where the interface can very well reach out to multiple businesses lying across subcontinents, it is also important that such a viewership can understand what it is actually trying to convey so as to suit a searcher. It is essential to develop a congenial website design to complement the global spectator.
Need for Speed: One of the most important factors for a global-friendly website is loading speed. It is one of the first determinants of the visibility of a website, and its ranking and just cannot be ignored. A website meant for an international observer should be optimized to load fast to show the content that serves from their location. The interface should be compatible to several internet connectivity options through various regions. There are high chances that the user will quickly migrate to a more speed-compatible website that loads faster. Some fundamental ways to load your website with blazing speed would be to minimize HTTP requests, use a CDN (content delivery network), Gzip the components, add a cache-control header and reduce the number of DOM elements.
Rigidity with localized options: Dynamic GeoIP tracking will designate default website domain names and language preferences based on location. An individual accessing a website say from the UK will automatically view a website with the language set to English. To overcome this, rigidity with local settings have to be avoided. Flexibility with localized options would mean browsing a website in any country with no limitations to the physical location.
Supporting multiple languages: Language barriers are a common discerning factor and are leading impediments to website interpretation. Internationally-friendly websites provide a translation of their content into a preferred language and ensure that intent, context and meaning are communicated to the consumers of the region. A multi-lingual website will optimize their text to suit foreign shoppers without conveying the wrong message.
Colour arrangements: Each nation interprets colours differently. It may seem complicated and sensitive, but it is crucial to work on this ground. Smart choice of colours to appeal the audience in conjunction to the industry that a business deals with will play a pivotal role in creating the perfect international friendly website design.
Text within images: Text within images is poorly translated by Google. Too much text overlapping the images could cause loss of valuable information. The appropriate meaning is not conveyed to the potential buyer leading to poor conversion rates in the favoured region.
Optimize for local search directories:When different versions of the same website are available to provide products specific to the location, then target-location keywords and country-specific top-level domains have to be used. Meta descriptions, title, keywords in the language of the location have to be used to initiate search engine optimization.
Information technology has revolutionized India’s image and is now known as one of the biggest contributors to the world’s IT business. With the advent of mobiles and mobile applications, India became, even more, aware of user needs and the wide outreach of such users. This has paved the way to creative web designing and development in India. Web development transformed from just whipping up codes for a viewing format to creating a responsive, global-friendly web design.
Rarefly is a web design company located in India that has hands-on experience in handling websites in different nations.