Creating Global-Friendly Websites

Posted by | Posted in web design, Website Development | Posted on 31-12-2015


“It is said that arguing against globalization is like arguing against the laws of gravity” – Kofi Annan, Former UN Secretary-General.

The internet has the ability to shrink the world. Where socio-political barriers can be an impediment to travelling across borders to acquire a business or seek a service, global-friendly websites are fast evolving to create powerful means of interfacing to appeal to a global audience. Accessibility being the key, the fact that your international-friendly website can be viewed from any part of the world by itself shows the strength of communication. So much so, that now, international appeal has become a trend for business visibility and networking. Creative communication is a growing necessity and along with it comes creative interfacing. User experience is the primary goal of a website. Where the interface can very well reach out to multiple businesses lying across subcontinents, it is also important that such a viewership can understand what it is actually trying to convey so as to suit a searcher. It is essential to develop a congenial website design to complement the global spectator.

Need for Speed: One of the most important factors for a global-friendly website is loading speed. It is one of the first determinants of the visibility of a website, and its ranking and just cannot be ignored. A website meant for an international observer should be optimized to load fast to show the content that serves from their location. The interface should be compatible to several internet connectivity options through various regions. There are high chances that the user will quickly migrate to a more speed-compatible website that loads faster. Some fundamental ways to load your website with blazing speed would be to minimize HTTP requests, use a CDN (content delivery network), Gzip the components, add a cache-control header and reduce the number of DOM elements.

Rigidity with localized options: Dynamic GeoIP tracking will designate default website domain names and language preferences based on location. An individual accessing a website say from the UK will automatically view a website with the language set to English. To overcome this, rigidity with local settings have to be avoided. Flexibility with localized options would mean browsing a website in any country with no limitations to the physical location.

Supporting multiple languages: Language barriers are a common discerning factor and are leading impediments to website interpretation. Internationally-friendly websites provide a translation of their content into a preferred language and ensure that intent, context and meaning are communicated to the consumers of the region. A multi-lingual website will optimize their text to suit foreign shoppers without conveying the wrong message.

Colour arrangements: Each nation interprets colours differently. It may seem complicated and sensitive, but it is crucial to work on this ground. Smart choice of colours to appeal the audience in conjunction to the industry that a business deals with will play a pivotal role in creating the perfect international friendly website design.

Text within images: Text within images is poorly translated by Google. Too much text overlapping the images could cause loss of valuable information. The appropriate meaning is not conveyed to the potential buyer leading to poor conversion rates in the favoured region.

Optimize for local search directories:When different versions of the same website are available to provide products specific to the location, then target-location keywords and country-specific top-level domains have to be used. Meta descriptions, title, keywords in the language of the location have to be used to initiate search engine optimization.

Information technology has revolutionized India’s image and is now known as one of the biggest contributors to the world’s IT business. With the advent of mobiles and mobile applications, India became, even more, aware of user needs and the wide outreach of such users. This has paved the way to creative web designing and development in India. Web development transformed from just whipping up codes for a viewing format to creating a responsive, global-friendly web design.

Rarefly is a web design company located in India that has hands-on experience in handling websites in different nations.

GUI Testing – Popular vs. Practical

Posted by | Posted in Testing | Posted on 29-12-2015

GUI testing is an essential part of web development. The main purpose of GUI testing is to verify the performance of the website. Several user interactions such as mouse and keyboard events, graphical elements such as icons, menu bars etc. are tested by the testing team. The success of any application depends on user interactive of the GUI. Bugs in the application can lead to problems where the user cannot perform the desired actions to access the salient features of the application. GUI testing has become an integral part in the web development process. Performance testing tools measure the responsiveness of a system, the stability and its quality attributes. There are several rounds are retesting and regulations during this process. Tasks are repeated multiple times to check the effectiveness of data input (which varies each time during testing), accuracy levels, handling hardware events such as keyboard and mouse, evaluating field components, tool bars, menu bars, controls, images etc. The operation of the application is checked to see how it might react to actual user input. Every web design and software development company resorts to the essential testing step. There are two types of GUI testing – using automated web testing tools and manual testing. An organization can choose the usage of tools and manual services depending on their flexibility and levels of reliability that they wish to accomplish.

Automated GUI testing tools are popular and make use of distinct tools to execute testing. Automated testing tools are chosen on the basis of criterion such as customizability, extensibility, logging and debugging capabilities, supporting unattended test runs and data driven capabilities. The idea is to conduct regression tests that will set up product installation, defect logging and facilitate GUI interaction.

Manual testing will require testers to use manual methodologies to run tests. Real time scenario and real user issues are assessed without exorbitant up-front amounts. Manual testing initiates setting up test cases, which can be incorporated into the automated tool to test the scenarios. It generates avenues to innovate creative testing methodologies to optimize user experience. In all practicality, manual testing reaps greater results through unconventional techniques that amplify user experience. Manual testing uses the Black Box testing methodologies. Black box testing is non-technical, verifies contradictions in the actual system and test cases are designed as soon as the functional specifications are completed. Black box testing uses web Functional/Regression testing Tools to check for functionality, integration, operating system and user acceptance.

Functionality – ensures that the specified functional requirements of the system are met.

Integration – a group of components are combined together to produce a desired output; also the interaction between the hardware and software is tested to see if both of them have the appropriate relationship

Operating system – to ensure that putting the software in a different environment will test adaptability and implementation into that environment.

Acceptance – this phase is usually achieved in conjunction with the customer to ensure that the delivered output/product meets customer expectations.

Retesting – when the issue is fixed by the development team and tester checks whether the problem has been fixed.

Regression testing – re-execution of same test cases to ensure changes such as addition, deletion and any modifications/fixes do not affect the features/modules.

Manual testing is used for single modules as well as multiple modules.

Manual testing process: The practical coordination between development and testing within the manual testing process makes it one of the most preferred testing methodologies for all testers. It involves fruitful interaction between design, development, testing and finally customer.

GUI flow chart

In conclusion:

Several automated GUI performance testing tools have been developed over time that are purchased by companies due to their popularity but may not completely help them automate their testing. Tempted by
new arrivals, the tester chooses the latest automated web testing tools for their testing purposes. Automated performance testing tools gradually tend to downtrend in quality. The systematic degeneration of the automated tool would make any company think twice before investing in an expensive and fragile tool for GUI testing. The flexibility of manual testing makes it the most practical testing technique for all companies. This blog is developed with the help of the testing team in Rarefly. We would like to thank them for their time in reviewing and giving their valuable inputs for the article.

Make Your Website Speak With A Responsive Design

Posted by | Posted in Uncategorized | Posted on 11-12-2015

To define a responsive website design – a responsive website is compatible on all devices. Why do we need responsive designs? With the invention of mobile phones and hand held devices internet usage has crossed all boundaries. Accessibility being the key to customer engagement, it was essential to provide the user with website designs that they can see on the go and on any device. So, it has become increasingly necessary to build websites that will respond to users’ needs at their convenience. Thus evolved the need for RWD – Responsive Website Design. A responsive web design acknowledges the users’ query on any device.

A responsive web design is also adaptive. Responsive and adaptive are closely related. With responsive we mean, the design reciprocates and provides essential information promptly. And with adaptive we mean the versatility of the website to adjust itself to any device environment. Responsive website for devices are aimed at providing optimal viewership, interactiveness, easy navigation, readership, panning, resizing and scrolling.

For example, mobile responsive web designs are created to harmonize with hand-held devices. A responsive website for devices enhances customer assurance towards the product.

The Technology Behind it

Broadly, the technology used in creating responsive web designs are HTML5, CSS3 in combination with CSS Media Queries. Bootstrap is a framework which is stable with a combination of HTML5, CSS and JS framework to enable development of responsive, mobile first projects.
A responsive Web Design Company uses Bootstrap to enhance the quality of display and responsiveness of a website.


Bootstrap is one of the most popular front-end development framework used by web designers across the globe.
1. One of the biggest advantages of Bootstrap is the speed of development due to its ready-to-use blocks of code. It enables cross-browser compatibility saving on many hours of coding.
2. Bootstrap also facilitates mobile responsiveness with an extremely fluid grid layout. The grid layout allows dynamic adjustment of screen resolutions. It consists of 12-column grids and both fixed and fluid grids are available. Besides, Nesting and Offsetting of columns is possible for both grid layouts.
3. Styling for HTML elements and existence of pre-styled components make Bootstrap a preferred CSS framework. Fundamental HTML elements such as Code, Typography, Tables, Forms, Images, Icons and buttons are styled and enhanced for the basic requirements of a website such as lists, buttons, headings, tables, etc. Pre-styled, customized list of components such as Button Groups, Drop-downs, Breadcrumbs, Navigation Bar, Alerts, Progress Bar, Alerts and much more are available.
4. Numerous, interactive Javascript plugins are also available such as sliders, accordions, tabs etc. that can be easily added with just a piece of code. Customization allows you to choose plugins that keep the file size to a minimum.

We attempt to create an all-device, mobile responsive design using global protocols. By applying the existing framework, we also attempt to extend customization in accordance to client requirements.

The Process

The process in creating a responsive website design for devices can include:




A handful of media queries is supported in a single file making your projects compatible with several screen resolutions and devices. For mobile-friendly operation, different responsive utility classes are used to show or hide content on a device.

In Conclusion

A responsive web design adjusts to user behavior and environment based on platform, the size of the screen and the orientation. It thus improves user experience and an answer to the mobile world.

We would like to thank the back-end technical team for their valuable time and contribution to enlighten us about their process and in making every project a success.