Prediction Of Social Media Marketing For 2015

Posted by | Posted in digital marketing, Internet Marketing, Online Marketing, Social Media Marketing | Posted on 27-08-2015

With a lot of social media platforms to choose from, you pretty much have to know where you are going before you embark on your journey to get your social media game right. So, where are we heading towards in 2015? While we get our hands on various national and global brands, these predictions are an accumulative personal perspective of what we have experienced.

Pay To Survive On Facebook

As the headline suggests, Facebook is not free anymore! To reach every individual who will make sense you will have to pay. Concentrate on images with 20% text rule! Post less, but post good and allocate a budget per post (precisely a very targeted reach). If you are still investing in a Like Campaign – ensure they are mainly re-targeted or you build a custom audience for the same (build more relevant community than bringing random likes to your pages). Create a content quotient; what is that one thing that will bring people to your page? As the saying goes, it is always first in the mind and then in the market. That ‘one thing’ to change ones perception about a product or a service really does matter.

Blogging Will Get A Priority

Best content is the best SEO! With time, brands will switch from less Facebook or LinkedIn posts to more blog posts. End of the day, driving traffic to website is what social media channels are also focusing on through their ads or content means. So, if your brands have hired SEO professionals or outsourced the same, remember a customized WordPress corporate blog will add a lot of value to your SEO strategies.

Linkedin Contacts Will Help For Lead Generation

LinkedIn.com/contacts will become mandate for Business Development Executives, especially in the b2b space! Growing LinkedIn network will only have LinkedIn Contacts and LinkedIn Advanced Search as solutions for better networking with existing contacts. Growing your LinkedIn network at first level will become important for better search at the 2nd and 3rd degree connections + to give better visibility to on-platform publishing. Marketers will consider re-publishing their blog posts on LinkedIn platform.

After the Google+ Authorship was removed, Google+ for brands will become another content dumping platform. A great SlideShare profile can help showcase your expertise and build thought leadership. Twitter is lately innovating the advertisement opportunities. Instagram has gone so mainstream that it is more than just a place to share photos.

Indian Digital Marketing Trends For 2015

Posted by | Posted in digital marketing, Internet Marketing | Posted on 18-08-2015

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching. Keeping up with a changeable industry seems like a fool’s errand. The digital marketing in India is still emerging and the trends in this field is almost same throughout the world. Let us review some of the key trends for the 2015 year.

Dominance Of Google Will Lessen

After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go aren’t anywhere near dethroning Google GOOGLE +0.40%. What their rise indicates is that consumers want alternatives — a choice not to depend on Google if they don’t have to. Marketers should take heed. Google is one basket, but it doesn’t deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google.

Social Media Conversion Is Increasing

Enough has been said about the power of social networks. Not quite enough as been said about the importance of social conversions. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.

More Businesses Opt For Paid Advertisement

Whether you like it or not, you’re going to need to pay for advertising spots. PPC might be dying, but there is also the advent of alternative forms of paid advertising taking its place. Consider Buzztala for instance. Although they provide “organic video ads,” they are still ads. And they still cost money. Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.

This list of online trends might sound intimidating. In spite of your fears, go boldly forward. Wrapped up in success is always the risk of failure. I would never advise closing your eyes and jumping headfirst into a trend. The digital marketing space is too fickle for that. I would, however, recommend giving these trends a respectful nod and cautious experimentation. You’ll never know the upside until you give it a try.

Tips To Help You Out With Visual Storytelling

Posted by | Posted in Internet Marketing, Online Marketing | Posted on 11-08-2015

Your content can generate up to 94% more views if you add compelling visual elements and graphics. To make visual storytelling work, you can’t simply slap a few stock photos onto your blog or social media posts. Just as headlines and calls to action must be crafted carefully, your visual content deserves more than a second thought. Your target customers will form their own interpretations and first impressions based on the visuals you choose to put before them. A consistent strategy also creates a connective thread, leaving visual bread crumbs across your social, website, blog, etc., for your audience to easily identify you. By including visuals in your marketing, you are adding sensory keys to clue in your audience on what you’re trying to say.

Authenticity

If the popularity of selfies and emojis are any indication, we’re a world of visually driven content consumers. That’s why it’s easy for most people to spot fake or poor attempts by brands to capture their attention. Audiences want real, candid moments – not cheesy stock or promotional photos. As a marketer, you want to tap into your audience’s emotions, and say something that is significant and relevant.

Sensory

A good image not only pleases the eye, but it stimulates all the senses. Images go beyond communicating a place or thing – they can create warmth, evoke nostalgia, or instill modernity.

Relevance

We all like to look at photos and videos that are pretty, interesting, moving, or even breathtaking. Even if your imagery hits one of those marks, that doesn’t necessarily make it relevant for your audience. Think about whether an image will speak to your end users and fit in with their values and mindset.

You don’t have to be a natural artist or designer to create a gorgeous visual identity for your brand. Listen to your gut. Go with images that feel relevant and authentic to your brand and your audience, that make you feel things and represent the people with whom you’re trying to connect, and will help you create a winning first impression for your content.

Benefits Of Brainstorming Keywords For Your Website And App

Posted by | Posted in digital marketing, Internet Marketing, SEO | Posted on 05-08-2015

Brainstorming for keywords is the process of generating root keyword ideas. These root keywords are what you will plug into the Google Adwords Keyword Tool or other keyword research tools to generate additional ideas and eventually select an single keyword to target for your niche site.

Use The Google Adwords Keywords Planner

Formerly known as Google Adwords Keyword Tool, the Keyword Planner is great for generating new keywords and finding related keywords. But the true value of this tool lies in providing good keyphrases using your current keyword list. Input the brainstormed list complemented with the competitors’ keywords in the tool to get even more keywords and keyphrases.

An Edge Over Competitors’ Keywords

Even if you have not yet released your app, considering that over 1.3 million apps are available in the App Store, it is highly likely that some are already competing for your future users. First of all, list your competitors. Search the store for apps with similar functionality and theme. Then, look for ones with the same art style. With games, find all major apps with the same mechanics. Consider any ones that your target audience might download as well as ones similar to yours.

Search Suggestions

Another simple way to find valuable keywords and keyphrases is by typing in keywords, letter by letter, in a search engine and waiting for the autocomplete to offer suggestions. The top two search engines to use are Google (on a incognito window), for it is popularity and quality, and the App Store, for its relevance; after all, your users will be using it to find your app.

In the end, these tools are there to help you—they won’t generate the perfect list. Although you must do this process with an open mind, there has to be a minimum level of relevance. There’s no point adding “fish” to a camera app or racing game. Unless you manage to make an app for underwater photographers, or… Fish racing? As you can see, it’s a case by case scenario.