Posted by content marketing, Social Media Marketing | Posted on 28-07-2015| Posted in
Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook is unrivaled.
Content Is King
Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and info graphics in addition to classic text-based content.
How Google’s Social Media Serves Marketing Needs
Google+ promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.
Optimize Headlines And Images
All social media marketers understand that an article lives or dies based on its headline and featured image. On Linked In, this principle is taken to the extreme—the way the Linked In interface is laid out places an inordinate amount of importance on titles and images. Having a captivating image that plays nicely with your headline is something you should pay close attention to.
These are merely suggestions to feel present and purposeful when utilizing social media, but they aren’t hard-and-fast rules. Follow your own instincts and have fun with it. If you’re mindful when you’re disconnected from technology, you have all the tools you need to be mindful when you go online.