Creating an effective e-commerce website is not an easy task. To be effective, the website must be able to meet all business goals and more. The making of a website is a multi-discipline endeavor and requires inputs from graphic designers and professionals conversant with the latest in internet/web technologies.
Design with Users in Mind
When you begin with the making of an e-commerce website, look at the whole process from a user’s perspective. Navigation must be intuitive, descriptions must be wholesome and readable, color combinations must match with products & services, and overall the website must give the users a rich experience in shopping.
Your website should be assuring that you value customers’ concern for safety and privacy. A safe gateway for receiving payment is yet another issue you need to address very early in the designing process. In short you cannot leave anything to chance and falsely feel secure that your customers will not notice any shortcomings.
Plan Content & Content Management System
Building an e-commerce website from scratch is a complex process and every page in your website needs regular updating. There will inevitably be hundreds of categories and sub-categories to take care of, so you will need to take care of this process even before the designing of the website has commenced. That means you must have a custom content management system in place with multiple control levels.
Plan a SEO Strategy
A well-thought out SEO strategy is as important as your website design itself, so plan ahead. Your website to be effective must be designed in such a way as to make it easy for search engine robots to index them effortlessly. Packing too many links in a single page can leave the crawlers confused, and that is not good for your website.
Here are some important things you will need to do before you start to designing the pages. Clearly the objective is to make them SEO friendly. The more information you give your website designer, the better will your e-commerce website work for your business.
- Research what words or phrases internet users use to find your products and services, and don’t forget that not all users will use the same set of keywords to find what they are looking for. The more keywords and phrases you are able to find, the better for your website. Never pack too many keywords or phrases; they can work against your website.
- Give each page in your website a unique title when coding your pages. This is because; the title is the first few words that search engines display in their result pages. The title must therefore be captivating and capture the imagination of the reader.
- Meta tags, headlines and meta-information are other important additions to your web pages and they need to be included during the coding process. These innocuous little words can make or break your website. You will need to do a lot of research before you decide what words to use in which page.
- Make your design responsive. Little we need to elaborate on how important it is to make your web pages easily navigable on mobile phones and devices, and how shoppers are using them all over the world. We recommend that you include apps to make your website easily accessible to this segment.
As said earlier, the process of designing an e-commerce website is a complex endeavor and very few designers like Rarefly Technologies are able to do a neat job. What makes them unique is their track record in creating highly effective e-commerce websites using the latest technologies and their highly skilled pool of coders.